Tag Archives: Pacific Asia Travel Association

PATA Recognises Long-Term Member Organisations for Their Role in Advancing Asia Pacific Tourism Cooperation

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(IN SHORT) The Pacific Asia Travel Association honoured long-standing member organisations during the PATA Executive Board & Board Member and PATA Awards Presentation Dinner on May 11, held as part of the PATA Annual Summit 2026 in Pohang, Korea. The recognition formed part of PATA’s 75th anniversary commemorations and celebrated organisations with more than 50,… Read the full news article

Inside PATA’s New Push to Prepare the Travel Industry for an AI and Sustainability Driven Future

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(NEWS) BANGKOK, Thailand, 2026-May-19 — /Travel PR News/ — In an industry built on movement, adaptation has become one of tourism’s most valuable currencies. Across Asia and the Pacific, tourism professionals are navigating a rapidly shifting landscape shaped by artificial intelligence, sustainability targets, changing traveler expectations, digital marketing demands, and mounting pressure to balance growth with… Read the full news article

Travel industry, tourism authority and academic leaders join new Pacific Asia Travel Association board lineup at Korea summit

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(IN SHORT) Pacific Asia Travel Association has announced a new group of elected board members during the PATA Annual Summit 2026 in Gyeongju. The new board includes representatives from travel companies, tourism authorities, universities and industry organisations across the Asia-Pacific region, including Tripadvisor, Intrepid Travel, Tourism Malaysia and Bangkok University. PATA said the expanded board… Read the full news article

PATA Annual Summit 2026 Highlights New Leadership Appointments Industry Awards and Future Tourism Priorities Across Asia Pacific

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(NEWS) GYEONGJU, South Korea, 2026-May-12 — /Travel PR News/ — The Asia Pacific tourism sector gathered in South Korea this week as the Pacific Asia Travel Association brought together more than 550 delegates from over 35 destinations for the PATA Annual Summit 2026, combining industry discussions, leadership appointments, policy forums, and recognition of long-standing tourism figures… Read the full news article

PATA Annual Summit 2026 to Spotlight Tourism Resilience and Industry Transformation in South Korea

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(IN SHORT) Pacific Asia Travel Association has unveiled the full programme and speaker line-up for the PATA Annual Summit 2026, which will take place in South Korea from 11 to 13 May under the theme “Navigating Towards a Resilient Future.” The summit coincides with PATA’s 75th anniversary and will gather tourism leaders, economists, destination marketers,… Read the full news article

Pohang, South Korea to Host PATA Youth Event Aimed at Preparing Next Generation of Tourism Professionals

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(NEWS) BANGKOK, 2026-Apr-23 — /Travel PR News/ — Industry organisations are placing increased focus on preparing the next generation of tourism professionals, as the sector continues to adapt to shifting global dynamics and workforce demands. The Pacific Asia Travel Association (PATA) has announced that its first Youth Symposium of 2026 will take place on May 11… Read the full news article

PATA Report Signals Strong Recovery in Asia Pacific Travel While Highlighting Risks from Geopolitics and Economic Pressures

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(NEWS) BANGKOK, Thailand, 2026-Mar-31 — /Travel PR News/ — International travel across Asia Pacific is expected to move beyond its post-pandemic recovery phase in the coming years, but new forecasts suggest the pace of growth will be shaped by a more uncertain global environment. The Pacific Asia Travel Association (PATA) has released its latest visitor projections… Read the full news article

New PATA DevelopmentAid Cooperation Connects Tourism Stakeholders With Global Development Opportunities

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(IN SHORT) The Pacific Asia Travel Association has signed a Memorandum of Understanding with DevelopmentAid to strengthen collaboration between the tourism sector and the international development community. The partnership focuses on knowledge sharing, improved access to funding intelligence, and joint initiatives such as research projects and training programmes. PATA members will benefit from access to… Read the full news article

PATA and Jeju Forge a Landmark Alliance to Elevate the Island’s Position in the Asia Pacific MICE Landscape

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(NEWS) CHIANG RAI, Thailand, 2025-Dec-3 — /Travel PR News/ — Jeju Island is set to expand its global tourism footprint following a new Memorandum of Understanding signed between the Pacific Asia Travel Association (PATA) and the Jeju Tourism Organization (JTO). Announced during the PATA Destination Marketing Forum 2025 in Chiang Rai, Thailand, the agreement strengthens… Read the full news article

New Global Case Studies Show How Tropical Coastal Destinations Are Reinventing Tourism for a Changing Climate

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(NEWS) SANYA, China, 2025-Nov-19 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has unveiled a comprehensive new report addressing the growing urgency of sustainable tourism development across tropical coastal destinations. Released during the 2025 Tropical Coastal City Tourism Event in Sanya, China, the publication — Developing Sustainable Tourism in Tropical Coastal Cities: Global… Read the full news article

New PATA Series Offers In-Depth Insights on Activity, Cultural, Wellness, and Purpose-Driven Tourism Trends

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(IN SHORT) PATA has launched Tourism in Focus, a monthly report series offering succinct, data-driven insights on tourism’s impact in the Asia Pacific. Guided by the tagline “Insights for a Meaningful Pacific Asia Tourism Economy” and aligned with PATA’s Strategy 2030, each issue examines segments such as cultural, experiential, health and wellness, and purpose-driven tourism…. Read the full news article

PATA Welcomes New Executive Board Members from Thailand, Malaysia, and the UAE to Advance Responsible Tourism

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(IN SHORT) The Pacific Asia Travel Association (PATA) has elected three new Executive Board members during its 74th Annual General Meeting in Istanbul: Dr. Chuwit Mitrchob of Thailand’s DASTA, Sharzede Datu Haji Salleh Askor of Malaysia’s Sarawak Tourism Board, and Raki Phillips of the Ras Al Khaimah Tourism Development Authority in the UAE. Each brings… Read the full news article

PATA Champions Sub-Regional Tourism Collaboration at Nepal-India-China Expo 2025, Paving the Way for Sustainable Growth

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(IN SHORT) At the Nepal-India-China Expo 2025 held in Pokhara, the Pacific Asia Travel Association (PATA) reinforced its commitment to fostering regional tourism collaboration. PATA CEO Noor Ahmad Hamid met with key tourism leaders from Nepal and the surrounding region, including ministers and senior officials, to discuss the significant opportunities presented by Nepal’s location between… Read the full news article

PATA and Travel Unity Forge Alliance to Champion Diversity and Sustainability in Asia Pacific Tourism

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(IN SHORT) PATA and Travel Unity have entered into a formal two-year partnership, as outlined in an MOU finalized in January 2025. This collaboration aims to foster a more inclusive, accessible, and sustainable tourism industry in the Asia Pacific region. The partnership will facilitate joint initiatives such as cross-promotion of events, reciprocal speaking engagements, and… Read the full news article

PATA and PolyU Renew Partnership to Continue Asia Pacific Visitor Forecasts Reports Through 2027

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(IN SHORT) PATA has renewed its partnership with PolyU for another three years, continuing the Asia Pacific Visitor Forecasts reports. This collaboration, set to run from 2024 to 2027, will provide essential insights to the tourism industry amidst economic and geopolitical uncertainties. The partnership involves using advanced forecasting techniques and AI algorithms to analyze key… Read the full news article

The Pacific Asia Travel Association welcomes ecotourism industry leader Megan Epler Wood as its Special Advisor

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BANGKOK, THAILAND, 2022-Oct-26 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is pleased to announce the appointment of thought leader, pioneer, teacher and ecotourism industry leader Megan Epler Wood as its Special Advisor on sustainable tourism development for destinations, business, and civil society. “We are honoured to have Megan as PATA’s special advisor…. Read the full news article

The Pacific Asia Travel Association introduces Weekly Travel Recovery Dashboard

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BANGKOK, THAILAND, 2022-Sep-10 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is pleased to announce the launch of the PATA Asia Pacific Snapshot: Weekly Travel Recovery Dashboard to support its destination members and the sector at large by offering an easy, comprehensive guide to the status of travel re-openings, new travel experiences, and the most current travel policies… Read the full news article

Pacific Asia Travel Association launches new online resource to increase sustainability in the tourism sector

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BANGKOK, THAILAND, 2022-Aug-09 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is pleased to announce the launch of a new online resource for increasing the sustainability of the tourism sector. The course, Targeting Zero Plastics in Tourism Businesses – with UNESCO, PATA & Expedia Group, is launched in conjunction with this year’s PATA Destination Marketing Forum (PDMF),… Read the full news article

The Pacific Asia Travel Association publishes the Food and Plastic Waste Reduction Standard for Tourism Businesses

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BANGKOK, THAILAND, 2022-Aug-02 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is proud to publish the Food and Plastic Waste Reduction Standard for Tourism Businesses as part of its commitment to the European Union (EU)-funded TourLink project, under the EU SWITCH-ASIA Programme. TourLink aims to drive Thai tour operators and suppliers, from… Read the full news article

Pacific Asia Travel Association announces Dalberg as its newest corporate member

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BANGKOK, THAILAND, 2022-May-19 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is pleased to welcome Dalberg as its newest corporate member. Dalberg is an impact advisory group operating from more than 30 locations worldwide that brings together strategy consulting, design thinking, big data analytics, and research to address complex social and environmental… Read the full news article

Pacific Asia Travel Association releases destination-specific reports for each of 39 destinations within the Asia Pacific region

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BANGKOK, THAILAND, 2022-Feb-26 — /Travel PR News/ — In follow up to the most recent release of the PATA “Asia Pacific Overall Visitor Forecasts 2022-2024” last week, the Pacific Asia Travel Association (PATA) today (February 24, 2022) announced the release of destination-specific reports for each of 39 destinations within the Asia Pacific region. Sponsored by Visa and with… Read the full news article

Trip.com Group becomes a corporate member of PATA

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PATA CEO Liz Ortiguera and CEO of Trip.com Group Jane Sun speaking at the PATA Wellness and Luxury Travel Conference and Mart 2021 BANGKOK, THAILAND, 2021-Nov-18 — /Travel PR News/ — The Pacific Asia Travel Association (PATA), is pleased to welcome Trip.com Group, a leading global travel service provider, as its newest corporate member. By… Read the full news article

“Invisible Burden of Tourism” partnership to address skill gaps in destination management

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BRISTOL, England, 2020-Mar-05 — /Travel PR News/ — Leading global charity the Travel Foundation, EplerWood International, and Cornell University’s Centre for Sustainable Global Enterprise are joining forces again, a year after the publication of their landmark report Destinations at Risk: The Invisible Burden of Tourism. In the age of climate change and overtourism, these organizations are… Read the full news article

Pacific Asia Travel Association announces the winners of the 2019 PATA Grand and Gold Awards

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BANGKOK, THAILAND, 2019-Jul-18 — /Travel PR News/ — Winners of the 2019 PATA Grand and Gold Awards are announced today (July 15, 2019) by the Pacific Asia Travel Association (PATA). These awards, generously supported and sponsored since 1995 by the Macao Government Tourism Office (MGTO), this year recognise the achievements of 27 separate organisations and individuals. The 2019 PATA Gold Awards… Read the full news article

2019 Pacific Asia Travel Association (PATA) Gold Awards: deadline for submissions April 30, 2019

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BANGKOK, Thailand, 2019-Feb-12 — /Travel PR News/ — Tourism industry organisations and individuals making outstanding contributions towards the successful promotion of the travel industry throughout the Asia Pacific region are encouraged to submit entries to the 2019 Pacific Asia Travel Association (PATA) Gold Awards. The deadline for submissions is April 30, 2019. The PATA Gold Awards Dinner and Presentation… Read the full news article

Pacific Asia Travel Association opens submissions for PATA Face of the Future 2019

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BANGKOK, Thailand, 2019-Jan-15 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is now accepting submissions for PATA Face of the Future 2019. Deadline for submissions is February 28, 2019. PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. As… Read the full news article

Pacific Asia Travel Association announces diverse line-up of speakers at the upcoming PATA ATRTCM 2019

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BANGKOK, THAILAND, 2019-Jan-09 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has gathered a diverse line-up of thought leaders, innovators and pioneers to share their insights and knowledge on one of the fastest growing tourism sectors of travel at the upcoming PATA Adventure Travel and Responsible Tourism Conference and Mart 2019 (ATRTCM 2019) in Rishikesh, Uttarakhand, India…. Read the full news article

Pacific Asia Travel Association to organise the PATA Destination Marketing Forum 2019 in Pattaya, Thailand

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BANGKOK, THAILAND, 2018-Dec-05 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is set to organise the PATA Destination Marketing Forum 2019 (PDMF 2019) in Pattaya, Thailand from November 27 – 29. The announcement was made by PATA CEO Dr. Mario Hardy at the conclusion of the PATA Destination Marketing Forum 2018 (PDMF 2018) in Khon Kaen, Thailand. PDMF 2019 will… Read the full news article

Pacific Asia Travel Association held successful PATA Human Capacity Building Programme in the Maldives

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MALE, Maldives, 2018-Nov-26 — /Travel PR News/ — In response to the success of the first PATA Human Capacity Building Programme in the Maldives on July 12-17, 2017, the Pacific Asia Travel Association (PATA) organized the second PATA Human Capacity Building Programme with the theme ‘Growth Hacking: How to Scale Your Business Exponentially’ on November 22, 2018 … Read the full news article

The Pacific Asia Travel Association to hold PATA Travel Mart 2019 in Astana, Kazakhstan

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BANGKOK, Thailand, 2018-Nov-08 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is set to organise PATA Travel Mart 2019 in Astana, Kazakhstan in September. The event will be hosted by the Ministry of Culture and Sports of the Republic of Kazakhstan and the Kazakh Tourism National Company JSC, the key organization in the tourism industry effectively promoting the tourist brand… Read the full news article