Category Archives: Sports

UNWTO and FIA Expand Partnership to Promote Sustainable Sports Tourism Worldwide

Posted on by

UN Tourism and the Fédération Internationale de l’Automobile (FIA), have partnered to advance Sports Tourism on a global scale. (IN SHORT) The United Nations World Tourism Organization (UNWTO) and the Fédération Internationale de l’Automobile (FIA) have strengthened their partnership to promote sustainable sports tourism globally, signing a new Memorandum of Understanding during the Formula 1… Read the full press release

Accor Mobilizes for Paris 2024 Paralympics with Inclusive Hospitality Initiatives

Posted on by

150 Accor employees are ready to support athletes at the opening ceremony of the Paris 2024 Paralympic Games Accor has donated 1,000 remote controls to blind and visually impaired athletes and visitors at the Athletes Village and in its hotels Another step towards “Tourisme et Handicap” certification with 400+ Accor hotels committed to the initiative (IN… Read the full press release

Emirates FA Cup Title Sponsorship Extended to 2028, Enhancing Global Engagement and Support for English Football

Posted on by

The Football Association [The FA] has extended its long-term global partnership of the FA Cup with Emirates for a further four years – and the world’s most iconic domestic cup competition will continue to be called the Emirates FA Cup until 2028. (IN SHORT) The FA has extended its partnership with Emirates for another four… Read the full press release

Qatar Airways Announced as Official Partner for 2025 British & Irish Lions Tour to Australia

Posted on by

The Qatar Airways British & Irish Lions Tour to Australia kicks-off 28 June, 2025 (IN SHORT) Qatar Airways has been announced as the Official Title Partner and Official Airline Partner for the 2025 British & Irish Lions Tour to Australia. The tour will feature rugby matches between the British & Irish Lions and the Australian… Read the full press release

Sports tourism market to surge USD $2958.65 billion by 2033 – The Brainy Insights

Posted on by

Newark, New Jersey, 2024-Jul-19 — /Travel PR News/ — As per the report published by The Brainy Insights, the global sports tourism market is expected to grow from USD 587.81 billion in 2023 to USD 2958.65 billion by 2033, at a CAGR of 17.54% during the forecast period 2024-2033. Europe’s geographical proximity allows for easy… Read the full press release

Hilton Partners with Club Atlético River Plate to Enhance Hospitality and Fan Experiences

Posted on by

Hilton to serve as club’s preferred hotel partner (IN SHORT) Hilton (NYSE: HLT), a global hospitality leader, has announced a strategic partnership with Club Atlético River Plate, one of Argentina’s premier football clubs. Under this agreement, Hilton becomes the preferred accommodation provider for River Plate’s professional team, offering reliable hospitality during their travels for training… Read the full press release

Accor Launches Paris 2024 Campaign Celebrating Hospitality and Inclusion

Posted on by

(IN SHORT) Accor, a leading global hospitality brand and a key partner of Paris 2024, has launched an advertising campaign for the upcoming Paris Olympics. Directed by Vincent Lobelle, the campaign focuses on creating cherished memories through the exceptional service of Accor’s Heartists® across its 1,700 hotels in France. Highlighting moments where staff go above… Read the full press release

Qatar Airways Takes Flight as Title Sponsor of Premier Padel Tour

Posted on by

Qatar Airways becomes the new ‘Title Sponsor’, ‘Tour Finals Title Sponsor’ and ‘Official Airline Partner’ of Premier Padel Multi-year partnership will see Official tour renamed ‘Qatar Airways Premier Padel Tour’ and tour finals renamed to ‘Qatar Airways Premier Padel Finals’ (IN SHORT) Qatar Airways has entered into a significant multi-year partnership with Premier Padel, becoming… Read the full press release

Emirates Hosts Heartwarming Day for Local Children in Lyon, Continues Commitment to Community

Posted on by

(IN SHORT) Emirates, the Official Main Sponsor of Olympique Lyonnais, showcased its dedication to community engagement by hosting children from local organisations, Hôpital Mère Enfant and Centre Léon Bérard, for a special day on April 14, 2024. More than 20 children were treated to a memorable experience as they walked hand-in-hand with renowned players on… Read the full press release

The Sevens Stadium Bounces Back: International Cricket Match Kicks Off After Quick Rehabilitation

Posted on by

Comeback of Sevens facilities supported speedy return of sporting activities in Dubai (IN SHORT) Following heavy rains and wind damage, The Sevens Stadium in Dubai swiftly reopened its doors just two days later, showcasing resilience and community spirit. With concerted efforts from staff, suppliers, and partners, the stadium restored its pitches and facilities, allowing for… Read the full press release

Marriott Bonvoy and BetMGM Launch Unprecedented Rewards Collaboration

Posted on by

Unprecedented collaboration between sports betting and hospitality leaders to reach millions with real-world rewards. Features sweepstakes for the opportunity to win VIP Los Angeles vacation curated by Blake Griffin. (IN SHORT) Marriott Bonvoy and BetMGM have teamed up to introduce a groundbreaking rewards collaboration in the online sports betting and iGaming industry. Through this partnership,… Read the full press release

IHG Hotels & Resorts Partners with RB Leipzig to Offer Exclusive Rewards for Loyalty Members

Posted on by

IHG One Rewards invites its loyalty members to access exclusive club matches and experiences to remember (IN SHORT) IHG Hotels & Resorts has teamed up with German football club RB Leipzig to provide unforgettable experiences for its IHG One Rewards members, offering once-in-a-lifetime opportunities throughout the season. Members can now redeem their loyalty points for… Read the full press release

Marriott Bonvoy Launches ‘Score Big with Marriott Bonvoy Game Day Rituals’ Campaign for NCAA March Madness

Posted on by

Fans Could Score Big by Entering for a Chance to Win an Exclusive Experience at the Women’s Final Four Weekend in Cleveland, Ohio, with Women’s College Basketball Coach Sydney Carter (IN SHORT) Marriott Bonvoy® celebrates its eighth year as the Official Hotel Partner of the NCAA® and the 2024 March Madness® tournament by launching the… Read the full press release

Qatar Airways Unveils Fan Packages for FIA Formula One World Championship™ 2024

Posted on by

The robust packages offer fans the opportunity to travel from more than 40 countries across GCC, APAC, Europe, and the Americas (IN SHORT) Qatar Airways, the Global Partner and Official Airline of F1®, along with Qatar Airways Holidays, has launched fan packages for the upcoming FIA Formula One World Championship™, catering to enthusiasts from over… Read the full press release

Qatar Airways Extends Congratulations as HH The Amir Sword Festival Concludes

Posted on by

(IN SHORT) The HH The Amir Sword Festival, hosted by the Qatar Racing and Equestrian Club at the Al Rayyan Racecourse from February 15 to 17, concluded with resounding success, showcasing Qatar’s prowess in organizing top-tier equine events. As the Official Airline Partner of the festival, Qatar Airways played a pivotal role in adding a… Read the full press release

Qatar Airways Joins FIA World Endurance Championship as Title Sponsor for Qatar 1812 Km Race

Posted on by

Qatar is hosting the season opener of the championship from 29 February to 2 March 2024 (IN SHORT) Qatar Airways strengthens its sports sponsorship portfolio by becoming the Official Airline Partner and Title Sponsor of the Qatar Airways Qatar 1812 Km FIA World Endurance Championship, held at the Lusail International Circuit. Scheduled from February 29… Read the full press release

Hamad International Airport Celebrates Qatar National Sports Day with Fitness Extravaganza

Posted on by

(IN SHORT) Hamad International Airport (DOH) marks Qatar National Sports Day with a lively array of fitness activities throughout its terminal, catering to passengers of all ages. From a Leopard Crawl to a Runway Dash, the airport transforms into a hub for sports enthusiasts, reflecting Qatar’s commitment to promoting health and fitness. As a pivotal… Read the full press release

Emirates Partners with NBA: Official Global Airline Partner and Title Sponsor of NBA Cup

Posted on by

NBA In-Season Tournament Renamed Emirates NBA Cup  Emirates Becomes First-Ever Referee Jersey Patch Partner of the NBA (IN SHORT) Emirates and the National Basketball Association (NBA) have forged a multiyear global marketing partnership, making Emirates the Official Global Airline Partner of the NBA and the inaugural title partner of the NBA Cup. This collaboration extends… Read the full press release

Aer Lingus Surprises Dedicated Irish Rugby Fan with Trip to Marseille for 2024 Six Nations Tournament

Posted on by

(IN SHORT) Aer Lingus, the Official Airline partner of the IRFU, kicked off the 2024 Guinness Six Nations Tournament by creating heartwarming content featuring Mandy Watts, a third-generation Aviva Stadium IRFU hospitality worker and devoted Irish rugby fan. The video showcases Mandy’s lifelong dedication to Irish Rugby, working at Aviva Stadium since her youth, with… Read the full press release

Southwest Airlines Offers Additional Flights for Big Game Weekend in Las Vegas

Posted on by

Las Vegas’ largest airline adds more flights and itineraries from Kansas City and San Francisco for fans to travel to the biggest football game of the year! (IN SHORT) Southwest Airlines is gearing up for the Big Game weekend in Las Vegas by providing extra flights for football enthusiasts from Kansas City and San Francisco…. Read the full press release

Royal Caribbean Partners with Inter Miami CF as Official Jersey Sponsor for 2024 Season

Posted on by

The World’s Largest Cruise Line Debuts as the Club’s Front-of-Jersey Partner in the Upcoming 2024 Campaign (IN SHORT) Royal Caribbean International has become the Official Jersey Partner of Inter Miami CF, one of the Major League Soccer (MLS) teams. Starting from the 2024 season, Royal Caribbean’s logo will feature prominently on Inter Miami’s jerseys. The partnership… Read the full press release

Marriott Bonvoy and SpringHill Suites by Marriott Announce Exclusive Partnership with U.S. Soccer to Elevate Fan Experiences

Posted on by

Exclusive four-year partnership will enhance fan experiences, unlock new benefits, and celebrate the unifying power of travel across communities (IN SHORT) Marriott Bonvoy and SpringHill Suites by Marriott have entered a multiyear agreement with the U.S. Soccer Federation, securing exclusivity in the hotel lodging, accommodations, and hotel loyalty category. This strategic partnership aims to enhance… Read the full press release

Qatar Airways Holidays Launches Fan Travel Packages for Inter Milan Matches at San Siro Stadium

Posted on by

The Official Global Airline Partner of FC Internazionale Milano is creating exceptional experiences for fans to visit the San Siro Stadium (IN SHORT) Qatar Airways Holidays is providing football fans worldwide with an opportunity to attend Inter Milan matches at the San Siro Stadium by offering comprehensive fan travel packages. As the Official Global Airline… Read the full press release

IHG Hotels & Resorts Teams Up with Six Nations Rugby for Exclusive Fan Experiences

Posted on by

IHG Hotels & Resorts has become the first Official Hotel Partner of Six Nations Rugby The new partnership will offer IHG One Rewards members unforgettable experiences across the men’s and women’s Six Nations Championships (IN SHORT) IHG Hotels & Resorts has formed a long-term partnership with Six Nations Rugby, becoming the first Official Hotel Partner… Read the full press release

Emirates Partners with Real Madrid for Luxury Charter Flight to Spanish Super Cup

Posted on by

(IN SHORT) Emirates, the world’s largest international airline and the Official Main Partner of Real Madrid, facilitated a luxurious charter flight for the iconic football club ahead of the Spanish Super Cup match in Saudi Arabia. Star players like Nacho Fernández, Eduardo Camavinga, Vini Jr., and Luka Modric enjoyed personalized inflight services, a customized menu… Read the full press release

ALL’s Social Media Competition Offers NBA Fans Last-Chance Tickets to NBA Paris Game 2024

Posted on by

ALL’s new social media competition gives basketball fans the opportunity to win last-chance tickets to the NBA Paris Game 2024, a night at the Novotel Paris Centre Bercy in a brand-new room, and NBA insider experiences with beIN SPORTS. (IN SHORT) Accor Live Limitless (ALL), the booking platform and loyalty program by Accor, is launching… Read the full press release

Air Canada Enters Historic Partnership with Professional Women’s Hockey League (PWHL) to Champion Gender Equality in Sports

Posted on by

Deal sees Air Canada become Inaugural Premier Partner of PWHL and Official Airline to First 6 Teams Air Canada also granted official jersey branding rights for Montreal’s PWHL team Airline launches ad campaign featuring young PWHL hopefuls and Canadian hockey legend Mélodie Daoust (IN SHORT) Air Canada has announced a groundbreaking partnership with the new Professional Women’s Hockey League (PWHL) as… Read the full press release

Hamad International Airport Gears Up to Welcome Visitors for AFC Asian Cup Qatar 2023

Posted on by

(IN SHORT) Hamad International Airport (DOH) in Qatar is fully prepared to host visitors from around the world during the 18th edition of AFC Asian Cup Qatar 2023TM, scheduled from January 12 to February 10, 2024. Building on the experience gained from hosting the FIFA World Cup Qatar 2022TM, the airport has meticulously planned its… Read the full press release

Lionel Messi Named Official Icon of Royal Caribbean’s Innovative Cruise Ship ‘Icon of the Seas’

Posted on by

The Most Decorated Fútbol Player in History Will Welcome the World’s Best Family Vacation at an Exclusive Celebration in January 2024 (IN SHORT) Royal Caribbean International has announced that sports icon Lionel Messi will be the official Icon of their upcoming cruise ship, Icon of the Seas, set to debut in January 2024. Messi, regarded… Read the full press release

Choice Privileges Expands College Sports Gameday Experiences to Basketball and Hockey

Posted on by

Loyalty Program doubles the number of college sports experiences redeemable for 2024 season after 24 football experiences sold out in 12 hours after launch (IN SHORT) Choice Privileges, the loyalty program of Choice Hotels International, is expanding its popular college sports gameday experiences to include basketball and hockey. In collaboration with Learfield, a media and… Read the full press release