WTTC Adds Mexican Hotel Group Grupo Brisas to Regional Membership Network
(IN SHORT) Grupo Brisas has joined the World Travel & Tourism Council (WTTC) as a Regional Member, marking a new step in the Mexican hotel group’s growth as it celebrates its 25th anniversary. The company operates 14 hotels and more than 3,300 rooms across Mexico through brands including NIZUC Resort & Spa, Las Brisas, Galería Plaza and Sunrock Hotel & Suites, serving both luxury leisure and business travel markets. Grupo Brisas is advancing several expansion projects, including 99 luxury residences at NIZUC Resort & Spa in Cancún, an ultra-luxury resort and real estate development in Los Cabos, and new projects in Mexico City, including a boutique hotel in the Historic Center. Gloria Guevara, WTTC President and CEO, said Grupo Brisas represents the innovation and leadership shaping Travel & Tourism in the region, while Antonio Cosío Pando, CEO of Grupo Brisas, said the company looks forward to contributing to global industry discussions and promoting sustainable growth, innovation and Mexican hospitality.
(PRESS RELEASE) MADRID, Spain, 2026-Aug-17 — /Travel PR News/ — The World Travel & Tourism Council, known as WTTC, has welcomed Grupo Brisas as a new Regional Member, strengthening the Council’s representation in Mexico’s hospitality sector.
Grupo Brisas is celebrating its 25th anniversary as one of Mexico’s leading hotel groups.
The company operates a portfolio of 14 hotels and more than 3,300 rooms across the country.
With a long-term strategy focused on growth, innovation and hospitality excellence, Grupo Brisas is entering a new phase of expansion aimed at reinforcing its presence in key leisure and business destinations.
The company said it will continue to showcase Mexican hospitality while investing in new projects and elevated guest experiences.
Grupo Brisas is advancing several strategic developments.
These include 99 luxury residences at NIZUC Resort & Spa in Cancún, a new ultra-luxury resort and real estate development in Los Cabos, and new projects in Mexico City, including a boutique hotel in the Historic Center.
The investments reflect the group’s commitment to enhancing guest experiences, supporting tourism development and setting new standards for hospitality excellence in Mexico.
Grupo Brisas operates through four flagship brands: NIZUC Resort & Spa, Las Brisas, Galería Plaza and Sunrock Hotel & Suites.
Its portfolio includes beach resorts, luxury retreats and urban hotels designed for business travellers.
Each brand offers a distinct hospitality experience while sharing the group’s core values of personalised service, quality and authentic Mexican warmth.
The company is supported by more than 3,400 employees and remains focused on creating memorable stays for guests from around the world.
Gloria Guevara, President and CEO of WTTC, said the Council is pleased to welcome Grupo Brisas as a Regional Member.
She said the company’s 25-year legacy, diverse portfolio of recognised brands and ambitious growth plans across Mexico reflect the innovation, quality and leadership shaping the future of Travel & Tourism in the region.
Guevara added that WTTC looks forward to working with Grupo Brisas to strengthen industry collaboration, support sustainable growth and create new opportunities that showcase Mexican hospitality to travellers worldwide.
Antonio Cosío Pando, CEO of Grupo Brisas, said joining WTTC as a Regional Member represents an important step for the company as it marks 25 years of growth and evolution.
He said Grupo Brisas is proud to bring its experience and vision to a global community of Travel & Tourism leaders and contribute to discussions shaping the future of the industry.
Cosío Pando added that Mexico has exceptional tourism potential, and that Grupo Brisas looks forward to working with WTTC and its members to promote sustainable growth, innovation and new opportunities while continuing to highlight the warmth and excellence of Mexican hospitality.
About the World Travel & Tourism Council
The World Travel & Tourism Council is the global body representing the private sector of Travel & Tourism.
It is also a leading authority on the sector’s economic and social contribution worldwide.
WTTC members include chairs, presidents and CEOs of leading travel and tourism companies across hotels, airlines, airports, cruise lines, tour operators, technology platforms and destinations.
The organisation’s membership spans every major region globally.
WTTC works to advance sustainable growth in the Travel & Tourism sector by encouraging collaboration between industry leaders and governments, shaping global policy and providing authoritative research on the sector’s worldwide economic impact.
About Grupo Brisas
Grupo Brisas is a fully Mexican hotel company and a recognised leader in luxury and business hospitality in Mexico.
In 2026, the group is celebrating its 25th anniversary, marking a milestone in its continued development and long-term growth.
The company takes its name from the iconic Las Brisas Acapulco, a symbol of Mexican luxury and hospitality since the mid-20th century.
Today, Grupo Brisas operates more than 3,300 rooms through four distinctive hospitality concepts.
NIZUC Resort & Spa is the group’s ultra-luxury property in the Mexican Caribbean.
Las Brisas is known for romance, tradition and distinctive resort experiences.
Galería Plaza is designed for contemporary business travellers.
Sunrock Hotel & Suites offers an extended-stay experience in Los Cabos.
As part of its expansion strategy, Grupo Brisas is preparing new projects in Mexico City, including a boutique hotel in the Historic Center.
These plans will further strengthen the company’s presence in the urban luxury hospitality segment.
With a team of more than 3,400 employees, Grupo Brisas continues to raise international service standards while maintaining an authentically Mexican approach to hospitality.
Contact:
Tel: +44 (0) 207 481 8007
Email: enquiries@wttc.org
SOURCE: World Travel & Tourism Council
