The U.S. tourism organization is showcasing exclusive culture, dining, wilderness, rail, sports and wellness experiences at IMM LUX events in Las Vegas and the U.K. KEY TAKEAWAYS Brand USA is presenting its luxury travel offer at IMM LUX North America on September 9-10 and IMM LUX U.K. on October 12-13. The campaign frames luxury around… Read the full news article
The latest “Special Happens…” expansion spans Tokyo, Mayakoba, Abu Dhabi, San Juan, Prague, Istanbul, Boston and Mont-Tremblant, blending private access, music, food and outdoor adventure. KEY TAKEAWAYS Fairmont has added eight “Special Happens…” experiences across eight hotels in Europe, Asia, the Middle East and the Americas. New options include private access to Istanbul’s Spice Bazaar,… Read the full news article
Selected members and contest winners will move from a themed Paris hotel suite and meet-and-greet on September 8 to Accor Arena backstage access and VIP concert viewing on September 9 KEY TAKEAWAYS ALL Accor is creating a two-day KATSEYE experience in Paris around the group’s September 9, 2026 concert at Accor Arena. Selected members and… Read the full news article
Velaudham “Jeeva” Jeevanandhan brings generations of tea knowledge into the resort’s Tea Quotique experience as Anantara marks its 25th anniversary through its People Who Inspire series KEY TAKEAWAYS Velaudham “Jeeva” Jeevanandhan, tea expert at Anantara Peace Haven Tangalle Resort, draws on a family connection to Sri Lanka’s tea industry spanning his father and grandfather. His… Read the full news article
Bailey Robinson’s 88-destination study places nomadic stays in Mongolia and Arctic journeys in Greenland close behind, while Europe misses the top 10. KEY TAKEAWAYS A ship-based or fly-in Antarctic polar expedition leads the index with 95 out of 100. Nomadic steppe travel in Mongolia and Arctic journeys in Greenland share second place with 94, followed… Read the full news article
(NEWS) PARIS, 2026-Aug-27 — /Travel PR News/ — Mercure Hotels & Resorts is introducing Mercure’s Local Maps, a new digital experience designed to help travellers explore the neighbourhoods around Mercure hotels through recommendations curated by local hotel teams. The initiative turns the knowledge of Mercure staff into mobile-friendly destination guides, pointing guests toward restaurants, markets, cultural… Read the full news article
(NEWS) BANGKOK, Thailand, 2026-Aug-14 — /Travel PR News/ — Anantara Hotels & Resorts is using its 25th anniversary to make a quieter statement about luxury travel: sometimes the most memorable journeys are not built around doing more, but around slowing down enough to notice where you are. The brand has gathered a collection of signature… Read the full news article
(NEWS) SINGAPORE, 2026-Aug-10 — /Travel PR News/ — Marriott Bonvoy is bringing a proudly Filipino story to the centre of its tennis travel campaign in Asia Pacific, naming Alex Eala of the Philippines as the face of its Tennis The World campaign across the region, excluding China. The partnership places one of the Philippines’ brightest… Read the full news article
(IN SHORT) Viking has taken delivery of its newest river ship in Egypt, the Viking Ptah, during a ceremony at the Massara shipyard in Cairo. The ship will join Viking’s Nile River fleet and operate on the company’s 12-day Pharaohs & Pyramids itinerary. The Viking Ptah accommodates 82 guests in 41 staterooms and features Viking’s… Read the full news article
(NEWS) SIEM REAP, Cambodia, 2026-Aug-7 — /Travel PR News/ — Angkor Wat is usually associated with crowds at sunrise, cameras along the causeway and early-morning groups moving quickly between viewpoints. But this year, travellers arriving before dawn are finding a different atmosphere across the Angkor Archaeological Park: fewer visitors, more space and a slower way… Read the full news article
(NEWS) SINGAPORE, 2026-Jul-1 — /Travel PR News/ — Luxury travel in Asia Pacific is becoming less about age-based assumptions and more about the personal motivations behind each journey. According to a press release published by Marriott International, new research from the Luxury Group by Marriott International identifies four distinct luxury travel mindsets among affluent Gen Z… Read the full news article
(NEWS) BANGKOK, Thailand, 2026-Jun-17 — /Travel PR News/ — Northern Thailand is increasingly being positioned as a destination for travellers who want more than a single resort stay, combining culture, nature, wellness and soft adventure into one connected itinerary. Anantara is highlighting that approach with Northern Delights, a four-night journey linking Anantara Chiang Mai Resort… Read the full news article
(NEWS) CHICAGO, 2026-Jun-10 — /Travel PR News/ — Relationship-focused travel is emerging as a growing segment of the hospitality industry, with resorts introducing new ways for guests to spend quality time together. Secrets Resorts & Spas has partnered with The Skin Deep to develop a programme aimed at fostering deeper conversations and stronger connections among couples…. Read the full news article
(NEWS) ORLANDO, FL, United States, 2026-Jun-10 — /Travel PR News/ — As competition for family travellers intensifies, hospitality brands are looking beyond traditional accommodations to create more immersive holiday experiences. A recent partnership between Club Wyndham and SeaWorld Orlando brought that trend to life through a themed suite inspired by Antarctica and one of the… Read the full news article
(NEWS) BANGKOK, Thailand, 2026-Jun-8 — /Travel PR News/ — Luxury hotel brands are increasingly creating experiences that connect multiple destinations through a shared theme, encouraging travellers to view individual properties as part of a broader journey rather than standalone stays. Mediterranean destinations, with their blend of culture, gastronomy and lifestyle, are proving a natural fit… Read the full news article
(NEWS) BANGKOK, Thailand, 2026-Jun-2 — /Travel PR News/ — Luxury hotel awards have become increasingly crowded in recent years, but few distinctions require recognition from industry experts, travel editors, and guests at the same time. That is the premise behind the newly launched Condé Nast Traveller Triple Crown Collection, a new accolade reserved for hotels that… Read the full news article
(NEWS) MCLEAN, VA, United States, 2026-Jun-1 — /Travel PR News/ — Hilton is seeing strong momentum behind hotels that feel less uniform and more closely tied to their surroundings, as Curio Collection by Hilton and Tapestry Collection by Hilton have each grown past 200 properties worldwide — a sign of rising traveler interest in stays… Read the full news article
(NEWS) TOKYO, Japan, 2026-May-26 — /Travel PR News/ — Anime cafés, themed pop-up stores, collectible merchandise, and character-driven exhibitions have become a major force within Japan’s domestic tourism economy. What was once considered a niche fan subculture has evolved into a powerful travel driver, with visitors increasingly planning trips around concerts, gaming events, manga collaborations, and… Read the full news article
(NEWS) BANGKOK, Thailand, 2026-May-25 — /Travel PR News/ — For many luxury hotels, anniversaries are marked with refurbished suites, limited-edition menus, or nostalgic marketing campaigns. But as Anantara Hotels & Resorts celebrates its 25th year, the group is placing its focus elsewhere — on the people guests remember long after the stay itself ends. The brand… Read the full news article
(NEWS) MIAMI, FL, United States, 2026-May-21 — /Travel PR News/ — Cruise loyalty programs have long rewarded repeat travelers with perks like priority boarding, cocktail receptions, and upgraded amenities. But for many returning guests, the real appeal lies elsewhere — the chance to travel with a familiar community of like-minded passengers while revisiting destinations through… Read the full news article
(NEWS) TORONTO, Canada, 2026-May-13 — /Travel PR News/ — Luxury hospitality brands are continuing to expand beyond traditional hotel stays and deeper into experience-driven travel, with Four Seasons Hotels and Resorts unveiling new itineraries for its Private Jet Experience programme scheduled for 2028. According to a press release published by Four Seasons, the company will… Read the full news article
(IN SHORT) Silversea has completed the revitalization of Silver Spirit, introducing upgraded public spaces, a new Mediterranean-inspired poolside concept called Riviera, and the debut of the brand’s S.A.L.T. culinary immersion programme onboard the ship. The refurbished vessel now features enhanced dining, wellness, and entertainment experiences designed around destination-focused luxury travel. Silver Spirit has returned to… Read the full news article
(NEWS) SINGAPORE, 2026-Apr-16 — /Travel PR News/ — Food-led travel continues to gain momentum across Asia, with new data pointing to a growing appetite for hands-on culinary experiences as a key driver of destination choice. According to Agoda, Chiang Mai has emerged as the region’s leading destination for culinary activities, based on bookings made between… Read the full news article
(NEWS) SEOUL, South Korea, 2026-Apr-16 — /Travel PR News/ — Airlines are continuing to invest heavily in ground experience as part of broader premium strategies, with lounge infrastructure becoming a key differentiator in competitive international hubs. Korean Air has completed a multi-year overhaul of its lounge network at Incheon International Airport Terminal 2, culminating in the… Read the full news article
(IN SHORT) Silversea has announced its World Cruise 2029, A Pacific Awakening, a 125-day journey aboard the Silver Whisper that will visit over 60 destinations in 19 countries across the Pacific. Departing from San Diego, the itinerary is divided into eight themed segments and includes 17 overnight stays, exclusive cultural events, and an overland experience…. Read the full news article
(NEWS) SINT MAARTEN / SAINT MARTIN, 2026-Apr-9 — /Travel PR News/ — A niche segment of the travel industry is continuing to expand its visibility, as platforms focused on naturist experiences highlight new offerings that combine luxury sailing with community-driven travel. The platform Naturist.sx has published a detailed review of a clothing-optional sailing excursion in Sint… Read the full news article
(IN SHORT) Fairmont Hotels & Resorts has unveiled six new luxury travel experiences as part of its “Special Happens…” series, offering guests unique, destination-driven activities across its global portfolio. The experiences include a helicopter tour of the Great Wall of China, an Indigenous-led foraging journey in Canada, a solar eclipse dining event in Tangier and… Read the full news article
(IN SHORT) Viking has floated out two new Nile River ships, the Viking Ptah and Viking Sekhmet, marking a key milestone ahead of their launch in late 2026. The vessels will join the company’s growing Egypt fleet and operate the popular Pharaohs & Pyramids itinerary, which combines a Nile cruise with guided cultural experiences across… Read the full news article
(IN SHORT) Minor Hotels has launched Colbert Collection, a new premium soft brand designed to unite independent hotels focused on cultural, culinary and experience-driven hospitality. Built around the principles of connection, place and taste, the brand allows properties to retain their individuality while benefiting from Minor Hotels’ global platform and expertise. As part of the… Read the full news article
(NEWS) BERLIN, Germany, 2025-Dec-3 — /Travel PR News/ — Design Hotels is marking a milestone year in Asia Pacific, announcing the addition of more than 14 new properties across the region—its strongest regional growth to date, accounting for 28% of the brand’s global portfolio expansion in 2025. The surge highlights APAC’s growing influence in the global… Read the full news article