Accor Expands HERA Programme with New Advisor Challenge and Immersive Luxury Reward Trip

(IN SHORT) Accor is launching the second edition of the HERA Challenge, inviting members of its HERA loyalty and rewards programme for travel advisors to compete for a place on the next HERA Voyage in early 2027. The initiative will recognise 33 top-performing luxury travel advisors across categories including overall revenue, single-booking revenue, regional performance,… Read the full news article

Aeroluxe Expeditions Enters U.S. Market with High-Touch Private Jet Journeys—At a More Accessible Price

(IN SHORT) Aeroluxe Expeditions is entering the U.S. luxury travel market with its inaugural private jet journey, Colors of the World, set to depart in March 2026. Spearheaded by Piet Visser—an acclaimed expert with 30 years’ experience in designing bespoke European private jet expeditions—Aeroluxe aims to offer a boutique, intimate travel experience at a more… Read the full news article