Accor Expands HERA Programme with New Advisor Challenge and Immersive Luxury Reward Trip

(IN SHORT) Accor is launching the second edition of the HERA Challenge, inviting members of its HERA loyalty and rewards programme for travel advisors to compete for a place on the next HERA Voyage in early 2027. The initiative will recognise 33 top-performing luxury travel advisors across categories including overall revenue, single-booking revenue, regional performance,… Read the full news article

Accor announces the opening of SO/ Paseo del Prado La Habana in Cuba

Accor’s fastest growing luxury hotel brand arrives just in time to honor Havana’s 500th anniversary Paris, France, 2019-Nov-08 — /Travel PR News/ — Accor, a world-leading augmented hospitality group, is pleased to announce the arrival of its avant-garde lifestyle brand, SO/ Hotels & Resorts, in Cuba with the opening of SO/ Paseo del Prado La… Read the full news article

AccorHotels’ SO/ announces its debut property in the Middle East with the SO/ Uptown Dubai opening in 2020

SO/ Uptown Dubai to feature cutting-edge design reflecting a kaleidoscope of cultures in collaboration with development partner DMCC Dubai, UAE, 2018-Apr-11 — /Travel PR News/ — SO/, AccorHotels’ audacious and spirited luxury brand, has announced its debut property in the Middle East with the SO/ Uptown Dubai. The disruptive art and experience driven property will… Read the full news article