Accor’s fastest growing luxury hotel brand arrives just in time to honor Havana’s 500th anniversary
Paris, France, 2019-Nov-08 — /Travel PR News/ — Accor, a world-leading augmented hospitality group, is pleased to announce the arrival of its avant-garde lifestyle brand, SO/ Hotels & Resorts, in Cuba with the opening of SO/ Paseo del Prado La Habana. Located in high-energy, dynamic and socially vibrant destinations including Berlin, Bangkok, Singapore, St. Petersburg, Vienna and now Havana, SO/ hotels are the places to see and to be seen. SO/ Paseo del Prado La Habana will showcase the brand’s have-it-all lifestyle of rebellious luxury at its new residence in one of the most emblematic neighbourhoods of Cuba’s capital.
“SO/ is one of the most high-energy, fashionable and edgy brands within Accor’s luxury portfolio, combining the vibrant energy of the locale, energizing entertainment and creative food and beverage experiences with modern luxury service,” said Heather McCrory, CEO, Accor North & Central America. “Avant-garde design and fashion are also at the heart of the SO/ brand, and the new hotel in Havana will be a welcomed and exciting addition to our fast-growing network.”
SO/ Paseo del Prado La Habana is a masterpiece of luxury and style, designed by the renowned French architect, Michael Regembal. With design at the core of the SO/ brand, the hotel in Havana will unfold as a glamorous yet playful masterpiece featuring the creative signature of celebrated Spanish fashion designer Agatha Ruiz de la Prada – from the hotel’s emblem to the staff’s stylish uniforms. With 250 guestrooms on nine floors, including eight suites, the décor of each room is infused with the spirit of one of three dance styles – Classical Ballet, Salsa or Son Cubano – balanced with spectacular floor-to-ceiling views of the sea, the neighboring Malecón, Paseo del Prado and the hotel’s sweeping patio.
“The life of SO/ Paseo del Prado La Habana begins in this special year, the 500th anniversary of Havana itself,” said Jean Philippe Hubau, General Manager, SO/ Paseo del Prado La Habana. “We feel this is a bright and exhilarating way to start, as our goal is to become the most sought-after lifestyle address in Havana – a city that captures the imagination like no other place on earth. The hotel provides a fascinating mix of social spaces, audacious experiences and distinct ‘Just Say SO’ services to celebrate the Cuban culture, surprise and amuse even the most sophisticated jet-setters, and captivate the hearts of Habaneros as well.”
SO/ Paseo del Prado La Habana is located at the intersection of Paseo del Prado and Malecón, just a one minute walk from Habana Vieja (Old Havana), a World Heritage Site filled with ancient monuments, forts, churches and palaces. A seven-minute walk takes guests to Central Park and the Gran Teatro de la Habana, while a stroll along the Malecón boardwalk to the El Vedado district provides a glimpse into the city’s wide avenues, aristocratic villas and ubiquitous 1950s American-series cars.
At the idyllic Cosecha Restaurant, guests of SO/ Paseo del Prado La Habana are invited to begin the day with organic and wholesome breakfast fare. The SO/ SPA, SO/ FIT gym and the infinity pool with a signature pool bar provide daily rejuvenation and wellbeing experiences. In the evening, the HI-SO bar brings the glamour to stylish guests who mingle to the DJ beats while taking in fashion shows, art events and glittering, celebrity-filled SO/ parties on a spectacular rooftop terrace with exclusive palapas from which to enjoy an artisanal sunset cocktail. If that’s not enough, the hotel’s Chocolate Shop, Origen, is a charming spot where guests and locals pop in for savory European-inspired pastries, artisanal chocolates and Cuban coffees; while the lobby bar, MIXO, attracts stylish Habaneros and international guests to enjoy a lively atmosphere set amongst great views.
SO/ Paseo del Prado La Habana is the ninth property in the SO/ portfolio, which includes the recent additions of SO/ Auckland, SO/ Berlin Das Stue, SO/ Vienna and SO/ St. Petersburg. With an ambitious plan to expand its global footprint over the next few years, SO/ is one of the fastest growing brands in the luxury portfolio of Accor. New SO/ properties in Kuala Lumpur, Koh Samui, Dubai, Paris, Melbourne and Los Cabos are scheduled to open over the coming years.
SO/ Hotels & Resorts is so vivid, expressive and bursting with local energy that even the most adventurous travelers will be fascinated and entertained. A dynamic player on the global hotel scene, the SO/ brand surprises with a playful and distinctly rebellious interpretation of luxury that includes avant-garde design, a passion for fashion, trendy beats, ‘Just Say SO’ service, and buzzing destination bars and events. Originally created as an exclusive label of Sofitel, the SO/ brand can now be found in socially vibrant destinations such as Berlin, Mauritius, Bangkok, St. Petersburg and Singapore. SO/ hotels are places to be and to be seen, thrilling guests with fashionable and entertaining social experiences that capture the vivacity and vibe of the locale. SO/ Hotels & Resorts is part of Accor, a world-leading augmented hospitality group offering unique experiences in 4,900 hotels and residences across 110 countries.
Global Luxury Brand Communications, ACCOR
Senior Media Relation Manager, ACCOR