After a successful European pilot, the brands have expanded their partnership globally with the launch of the Fairmont World Tour
PARIS, FRANCE, 2020-Jan-23 — /Travel PR News/ — Fairmont Hotels & Resorts, a world-leading luxury brand within the Accor group, is pleased to announce the launch of its global partnership with the legendary Montreux Jazz Festival (MJF). After a hugely successful European pilot in 2019, this global partnership between Fairmont and MJF will expand in late January 2020 with a number of special musical programs and activations launching at 13 properties worldwide.
For over a century, Fairmont Hotels & Resorts around the world have delighted guests with unforgettable musical moments. From John Lennon and Yoko Ono’s now famous “Bed-In for Peace” at Montreal’s Fairmont The Queen Elizabeth, to a punk rock Ramones concert held at Fairmont Olympic Hotel’s ballroom in Seattle, Fairmont has been at the forefront of impactful events throughout music history. Fairmont Le Montreux Palace has also been an essential part of this musical odyssey. Located in the heart of Switzerland where the annual Montreux Jazz Festival takes place, the hotel welcomes artists, festival-goers, and music lovers to discover iconic spots including the festival’s “House of Jazz”, where daily jam sessions and concerts by both musical icons and emerging artists are showcased.
“Fairmont’s special connection to music is at the forefront of our rich and celebrated brand history,” said Sharon Cohen, Vice President, Fairmont Hotels & Resorts. “As a proud supporter of musical talent, we are thrilled to expand our partnership with the Montreux Jazz Festival through exclusive activations and innovative programming that will not only inspire our guests, but provide them with opportunities to discover new music.”
Fairmont has focused its attention on nurturing musical talent, and has partnered with the iconic Montreux Jazz Festival to help amplify the passion Fairmont guests have for music. After recently piloting a European Tour, in which nu-soul singer Jalen N’Gonda performed at four Fairmont properties across Europe, Fairmont is thrilled to expand its partnership with the Montreux Jazz Festival on a global level. With the 2020 Fairmont World Tour, Fairmont guests around the world will experience a taste of the celebrated music festival.
After their performances impressed festivalgoers and a panel of judges at MJF 2019, Fairmont has invited two musicians, Jalen N’Gonda and Bobby Bazini, on the 2020 Fairmont World Tour. They will perform at 13 extraordinary Fairmont properties across the globe.
From January 29 to February 12, 2020, Jalen N’Gonda will embark on his second tour with Fairmont, performing at six Fairmont properties in South and North America. Canadian blues and soul-inspired musician Bobby Bazini will tour six Fairmont hotels in Europe and Asia from February 22 to March 5, 2020 in advance of the release of his new album Move Away, coming out later in May. To close off the tour, the two artists will meet at Fairmont Le Montreux Palace for a final “jam session” on March 7, 2020. Jalen N’Gonda and Bobby Bazini are integrated in the talent pipeline of the non-profit Montreux Jazz Artists Foundation (MJAF), dedicated to scout and promote up-and-coming artists.
“The Montreux Jazz Festival is proud to bring emerging musical talent to audiences all around the world, in a series of exclusive intimate and enriching experiences. This global musical adventure highlights Fairmont’s hospitality excellence, as well as our shared passion for music and commitment to supporting the next generation of artists,” said Mathieu Jaton, CEO, Montreux Jazz Festival.
Fairmont is thrilled to scale up its partnership with Montreux Jazz Festival and through these exclusive live music activations, the brand will bring young, raw, next generation talent to Fairmont guests and visitors around the world.
Global Brand Communications, Luxury & Premium Brands