Accor’s China Ambitions Go Beyond Room Numbers With New Luxury Projects and a Stronger Local Partnership Model

(NEWS) PARIS, 2026-Jul-7 — /Travel PR News/ — China’s hotel market has long been measured in openings, room counts and brand announcements. But the more interesting shift now is not simply how many hotels are being built. It is how international groups are trying to position themselves within a travel market that is becoming more complex,… Read the full news article

Accor Expands HERA Programme with New Advisor Challenge and Immersive Luxury Reward Trip

(IN SHORT) Accor is launching the second edition of the HERA Challenge, inviting members of its HERA loyalty and rewards programme for travel advisors to compete for a place on the next HERA Voyage in early 2027. The initiative will recognise 33 top-performing luxury travel advisors across categories including overall revenue, single-booking revenue, regional performance,… Read the full news article

Accor to Open Raffles Ranthambore and Sofitel Legend Jaipur, Bringing Iconic Luxury to Rajasthan by 2028

(IN SHORT) Accor, in collaboration with Sukhani Ventures, has announced plans to launch two luxury properties in Rajasthan, India: Raffles Ranthambore, an exclusive 63-villa resort in Ranthambore National Park, and Sofitel Legend Sukh Bagh Jaipur, a 300+ room destination for upscale events and getaways in Jaipur’s Kukas Amer region. The Raffles resort will open in… Read the full news article