Novotel Expands Wellness Vision with 37 Collective Focused on Sustainable Daily Improvements and Long-Term Health

(IN SHORT) Novotel has introduced the Novotel 37 Collective, a global initiative designed to make longevity and wellbeing accessible through small, consistent daily improvements rather than extreme lifestyle changes. Built on the principle that 1% daily progress can lead to significant long-term transformation, the Collective brings together experts including Olympic surfer Kauli Vaast, culinary innovator… Read the full news article

Collette Joins World Travel and Tourism Council to Support Industry Collaboration and Responsible Travel

(IN SHORT) The World Travel & Tourism Council has welcomed Collette as a Global Member, expanding its network of leading travel organizations. With over a century of experience, Collette brings expertise in curated travel experiences and responsible tourism. The partnership will enable Collette to contribute to WTTC’s global initiatives focused on sustainability, resilience, and long-term… Read the full news article

From Local Guides to Global Leaders: The Changing Face of Women in Tourism

(NEWS) ALMATY, Kazakhstan, 2025-Oct-24 — /Travel PR News/ — Tourism leaders and changemakers from across Europe have joined forces to advance gender equality and women’s empowerment through the “Almaty Call to Action”, a landmark outcome of the First Regional Conference on the Empowerment of Women in Tourism in Europe, held from 22–23 October in Almaty. The… Read the full news article

Exploring the World One Marathon at a Time – The Growing Passion for Destination Running Tourism

(NEWS) NEW YORK, 2025-Oct-20 — /Travel PR News/ — A new kind of travel trend is on the rise — one that blends endurance, exploration, and environmental consciousness. Known as “race-cations”, these travel experiences draw runners from around the world who combine their passion for sport with cultural discovery and adventure. From the sunlit shores of… Read the full news article

Accor Collaborates with WMF on Four Key Global Heritage Preservation Projects, Fostering Sustainable Tourism and Community Engagement

(IN SHORT) Accor has partnered with the World Monuments Fund (WMF) to support four heritage preservation projects worldwide. The projects, located in France, Latin America, Greece, and India, focus on safeguarding cultural sites and promoting sustainable tourism, community engagement, and climate resilience. The collaboration highlights the role of the tourism industry in protecting cultural heritage… Read the full news article

WTTC Forecasts Türkiye’s Travel & Tourism Sector to Soar in 2025, Cementing Its Status as a Global Powerhouse

(IN SHORT) According to the World Travel & Tourism Council (WTTC), Türkiye’s Travel & Tourism sector is set for exceptional growth in 2025, contributing ₺5.2TN to the national economy, and supporting 3.3 million jobs. The sector’s performance will be driven by a surge in both international and domestic visitor spending, with Türkiye’s tourism industry continuing… Read the full news article

PATA and European Travel Commission (ETC) Announce Strategic Partnership to Promote Sustainable Tourism

(IN SHORT) PATA and the European Travel Commission (ETC) have entered into a strategic partnership to advance sustainable tourism practices and promote greater connectivity between Asia Pacific and Europe. The collaboration, announced during the PATA Annual Summit 2025, will focus on a range of initiatives including supporting Small and Medium Enterprises (SMEs), promoting balanced tourism… Read the full news article

2024 Tourism Trends: The Rise of Sports, Gig-Tripping, Slow Travel, and Alternative Destinations

(IN SHORT) In 2024, the global tourism industry made a strong comeback, with 285 million tourists traveling in the first quarter. Accor’s European Travel Trends report highlights a growing demand for wellness, sports, culture, and sustainable travel. To meet these demands, ALL.com, Accor’s booking platform, is offering tailored travel experiences. Sports tourism, particularly linked to… Read the full news article