Hilton Takes Six First Places as 53 Properties Feature in Condé Nast Traveler’s 2026 Awards

Illuminated Waldorf Astoria Helsinki entrance, with stone columns, flags and figures beside the doorway at dusk.

U.S. and U.K. readers highlight Waldorf Astoria, Conrad and six other Hilton brands, with top rankings from Helsinki and New Orleans to Beijing and Koh Samui. KEY TAKEAWAYS Condé Nast Traveler’s 2026 U.S. and U.K. surveys recognised 53 distinct Hilton properties across eight brands. Four Waldorf Astoria properties and two Conrad properties received No. 1… Read the full news article

Azamara tees off with eight-cruise golf programme spanning 2027 and 2028

Aerial view of a coastal golf course beside the sea.

The new Premier Golf partnership combines championship courses, shore experiences and optional land extensions across regions from Ireland to New Zealand. KEY TAKEAWAYS Azamara Cruises and Premier Golf are launching eight dedicated golf cruises across 2027 and 2028. The programme spans all four Azamara ships and includes itineraries in Europe, North America, Southeast Asia and… Read the full news article

Thailand turns Madrid food festival into nationwide holiday-booking campaign in Spain

Visitors browsing Thai travel and food promotion stands at a busy indoor exhibition.

Viajes El Corte Inglés is promoting Thailand packages across Spain as TAT targets 20 million consumer exposures and around 3,000 winter-season sales. KEY TAKEAWAYS TAT and Viajes El Corte Inglés are running a Spain-wide Thailand travel promotion from 26 September through October 2026. The campaign aims for at least 20 million consumer exposures and around… Read the full news article

Thai Vietjet launches daily Kuala Lumpur–Bangkok route as Thailand builds on Malaysian demand

Tourism and airline representatives at Suvarnabhumi Airport holding a Welcome to Thailand banner for the inaugural Kuala Lumpur–Bangkok service

The airline’s first direct Malaysia service adds a daily Suvarnabhumi connection, opening with a reported 90% load factor and a tourism-trade push beyond Bangkok KEY TAKEAWAYS Thai Vietjet Air inaugurated daily Kuala Lumpur–Bangkok service on 9 October 2026, marking its first direct route to Malaysia. Flights VZ681 and VZ680 use 189-seat Boeing 737-8 aircraft; TAT… Read the full news article

Bangkok’s BKK Social Club Rises to No. 30 in World’s 50 Best Bars 2026

BKK Social Club team members pose together inside the Art Deco-inspired hotel bar in Bangkok.

The Chao Phraya riverside venue climbs 19 places, joining Four Seasons bars in Hong Kong and Tokyo on the global list. KEY TAKEAWAYS BKK Social Club at Four Seasons Hotel Bangkok ranked No. 30 in The World's 50 Best Bars 2026, up 19 places. The awards were announced on 7 October 2026 in Milan, Italy…. Read the full news article

Marriott and FICO plan seven hotels and three brand debuts across Thailand

Architectural rendering of the planned JW Marriott Bangkok Sathorn entrance with landscaped driveway.

The agreement targets 1,262 rooms in Bangkok, Pattaya and Phuket, led by a proposed JW Marriott in Sathorn. KEY TAKEAWAYS Marriott and FICO have signed an agreement for seven planned hotels comprising 1,262 rooms across Bangkok, Pattaya and Phuket. The agreement includes the proposed 288-room JW Marriott Bangkok Sathorn and debut properties for citizenM, Four… Read the full news article

Four Seasons Thailand takes four spots in 2026 Condé Nast reader rankings, led by Golden Triangle No. 1

Tented guest room with a canopy bed, leather chairs and a balcony overlooking a green valley

The Tented Camp tops the UK Thailand resort list, Koh Samui places second in the US and fifth in the UK, and Chiang Mai ranks 13th in the US. KEY TAKEAWAYS Four Seasons Tented Camp Golden Triangle ranked No. 1 among Thailand resorts in the 2026 UK Condé Nast Traveller Readers’ Choice Awards. Four Seasons… Read the full news article

LOT Polish Airlines Opens Warsaw–Bangkok Nonstop Route as Thailand Looks to Central European Visitors

Airline and tourism officials gather at Suvarnabhumi Airport for the LOT Polish Airlines Warsaw–Bangkok inaugural flight welcome.

Inaugural arrival at Suvarnabhumi marks the start of scheduled service, with five weekly flights planned for the winter season. KEY TAKEAWAYS LOT Polish Airlines’ inaugural scheduled flight from Warsaw arrived in Bangkok on 8 October 2026. The route begins with three weekly services and increases to five each week from 26 October through March 2027…. Read the full news article

Thailand plans layover tourism experiences to turn transit time into destination spending

Representatives from Thailand’s tourism and aviation sectors at the LOI signing in Bangkok

TAT and five partners are developing time-based city food and wellness experiences for eligible connecting passengers under the Amazing Thailand Transfer Passenger Privilege KEY TAKEAWAYS TAT and five partner organisations have signed an LOI to develop the Amazing Thailand Transfer Passenger Privilege. The programme is designed to match eligible transfer and transit passengers with short… Read the full news article

Phuket’s Vegetarian Festival Returns for Nine Days of Shrine Rituals and Night Processions

Illuminated dragon procession during a night-time Phuket Vegetarian Festival ceremony

From 10 to 18 October the island’s Hokkien Chinese heritage takes centre stage with Iw Keng processions fire-walking and farewell ceremonies through Phuket City KEY TAKEAWAYS The Phuket Vegetarian Festival 2026 runs from 10 to 18 October and reflects traditions of the island's Thai-Chinese Hokkien community. Iw Keng street processions take place from 11 to… Read the full news article

Four Seasons Builds a Global 2026 Holiday Travel Calendar Around Local Traditions and Destination Experiences

Snow-covered mountain resort buildings and illuminated evergreen trees at dusk

From mountain retreats and city celebrations to Maldives marine adventures and Caribbean yacht sailings the festive programme puts a strong sense of place at the centre of seasonal travel KEY TAKEAWAYS Four Seasons is spreading its 2026 festive programme across hotels resorts and yacht voyages with destination-specific dining culture wellness and family experiences. Winter mountain… Read the full news article

Minor Hotels launches Life Longevity to connect wellness stays across Phuket, Bangkok and future global sites

Plunge pool at Layan Life by Anantara in Phuket

The new brand links resort, urban and future residential formats, with membership and digital records designed to carry guest care between locations. KEY TAKEAWAYS Minor Hotels has launched Life Longevity as a single wellness brand spanning resort, urban and future residential formats. Layan Life by Anantara in Phuket anchors the resort model, while Bangkok Life… Read the full news article

Conrad Koh Samui opens The Pearl, a 766-square-metre private wellness villa above the Gulf of Thailand

The Pearl outdoor deck at Conrad Koh Samui with wicker seating and panoramic Gulf of Thailand views

The two-level Presidential Villa begins welcoming guests on October 1 with a 20-metre infinity pool, private spa facilities, in-villa fitness, outdoor cinema and chef-led dining. KEY TAKEAWAYS The Pearl is a 766-square-metre, two-level Presidential Villa positioned at the highest point of Conrad Koh Samui. The villa combines a private couple’s treatment suite, sauna, steam rooms,… Read the full news article

Four Seasons Bangkok Turns Afternoon Tea into a Thai Culinary Journey with Chalee Kader

Thai-inspired savoury bites and pastries arranged for afternoon tea at Four Seasons Hotel Bangkok

The Lounge’s limited-time collaboration with Executive Pastry Chef Andrea Bonaffini reworks dishes from khao soi to bua loy through November 30. KEY TAKEAWAYS The Lounge’s first afternoon tea created entirely around Thai flavours runs from September 26 to November 30, 2026. Chef Chalee Kader of one-MICHELIN-starred Wana Yook collaborates with Four Seasons Bangkok Executive Pastry… Read the full news article

Thai Food Opens a Path to Thailand Travel at Madrid’s Amazing Thailand Fest 2026

Amazing Thailand Fest 2026 in Madrid showcasing Thai gastronomy and travel experiences

TAT’s two-day consumer showcase combined chef demonstrations, wellness, Muay Thai and cultural activities with bookable travel offers for the Spanish market. KEY TAKEAWAYS Amazing Thailand Fest 2026 ran at El Corte Inglés Sanchinarro in Madrid on September 26–27, linking Thai food and culture with bookable travel offers. Chef Nooror Somany Steppe led the live cooking… Read the full news article

Muay Thai showcase in Bern draws 2,000 as Thailand links combat sport with travel

Switzerland Mega Muay Thai Road to RWS event in Bern

TAT’s Road to RWS event brought fighters from five countries to Switzerland while positioning Muay Thai as a gateway to Thai culture, wellness and tourism. KEY TAKEAWAYS More than 2,000 spectators attended Switzerland Mega Muay Thai (Road to RWS) at Sporthalle Wankdorf in Bern on 26 September. Ten bouts featured fighters from Thailand, Morocco, Switzerland,… Read the full news article

Thailand turns Mid-Autumn traditions into four destination journeys for Chinese creators

Amazing Thailand Mid-Autumn Celebration 2026 in Bangkok

TAT’s Nihao Month programme sends 31 Chinese KOLs across Rayong, Chiang Rai, Phetchaburi, Hua Hin, Krabi and Ko Lanta as Thailand targets travel demand through Golden Week KEY TAKEAWAYS TAT staged the Amazing Thailand Mid-Autumn Celebration 2026 at One Bangkok on 25 September as a central element of Nihao Month 2026. Thirty-one Chinese KOLs are… Read the full news article

Chiva-Som Hua Hin Sets a Wellness and Festive Calendar for the Final Months of 2026

Balneotherapy treatment room at Chiva-Som Hua Hin

The Thai wellness resort will centre October to December on the Earth element of Traditional Thai Medicine, alongside yoga, Loy Krathong, Christmas and New Year celebrations. KEY TAKEAWAYS Chiva-Som Hua Hin's October-to-December programme completes its 2026 exploration of the Four Elements in Thai Traditional Medicine with a focus on Earth. International yoga instructor Adrienne Everett… Read the full news article

Anantara Puts Local Storytellers and Cultural Custodians at the Centre of World Tourism Day

Five Anantara hospitality figures featured in the People Who Inspire World Tourism Day story

A Minor Hotels feature profiles hospitality figures in Zambia, Ireland, the Maldives, Thailand and China whose work connects travellers with living local traditions. KEY TAKEAWAYS A World Tourism Day feature published by Minor Hotels profiles five examples of Anantara staff connecting travellers with local stories and traditions. The featured experiences span Zambia, Ireland, the Maldives,… Read the full news article

Four Seasons Koh Samui Marks 65 Years with a 65-Dish Journey Across Thailand

Chef Jeab of Four Seasons Resort Koh Samui preparing Thai food with a mortar and pestle

Tam Rab Thai Night at KOH Thai Kitchen & Bar brings regional recipes, chef stories, live cooking and cultural traditions together around the Thai table. KEY TAKEAWAYS Four Seasons Resort Koh Samui is marking Four Seasons’ 65th anniversary with a special edition of its weekly Tam Rab Thai Night. KOH Thai Kitchen & Bar will… Read the full news article

Thailand Courts Japanese Travellers with Wellness and Culture at Tourism Expo Japan 2026

Tourism officials at the opening of the Amazing Thailand pavilion at Tourism Expo Japan 2026 in Tokyo

TAT’s “Healing is the New Luxury” pavilion in Tokyo targets deeper journeys, repeat visits and longer stays as higher travel costs pressure Japan’s outbound market KEY TAKEAWAYS TAT is presenting Thailand at Tourism Expo Japan 2026 from 24–27 September under the “Healing is the New Luxury” concept. The Thailand Pavilion combines wellness, cultural performances, crafts… Read the full news article

Four Seasons Resort Chiang Mai Retains Three Michelin Keys for a Third Consecutive Year

The Mae Rim Valley retreat remains Chiang Mai’s only Three-Key hotel and one of six properties across Thailand holding Michelin’s highest hotel distinction in 2026 KEY TAKEAWAYS Four Seasons Resort Chiang Mai retained Three Michelin Keys in 2026, marking its third consecutive year with Michelin’s highest hotel distinction. The resort is the only hotel in… Read the full news article

Four Seasons Golden Triangle turns 65th anniversary into a three-country culinary journey

Roots & Flavours invites guests to forage, cook and dine across the traditions of Northern Thailand, Myanmar and Laos through November 30 KEY TAKEAWAYS Roots & Flavours is available at Four Seasons Tented Camp Golden Triangle until November 30, 2026. Guests gather seasonal ingredients with the Camp’s gardeners before preparing a three-course meal in an… Read the full news article

Four Seasons Resort Koh Samui joins Michelin’s Two-Key tier in 2026 Thailand guide

Four Seasons Resort Koh Samui hillside villa and infinity pool overlooking the Gulf of Thailand

The island resort is listed as a new Two-Key entrant as Michelin names 71 Key hotels across Thailand for 2026. KEY TAKEAWAYS Four Seasons Resort Koh Samui has been awarded Two Michelin Keys in Michelin Guide’s 2026 hotel selection. Michelin lists the resort as a new Two-Key entry in Thailand, where the 2026 selection includes… Read the full news article

Four Seasons Expands Multi-Property Itinerary Collection Across Japan, Thailand and Lanai

Four Seasons Resort Chiang Mai in northern Thailand

Nine days in Japan, 11 days in Thailand and seven days on Lanai combine coordinated stays with cultural, culinary and wellness experiences. KEY TAKEAWAYS Four Seasons is expanding its curated itinerary portfolio with multi-property journeys in Japan, Thailand and Lanai. The nine-day Japan itinerary connects Tokyo at Otemachi, Kyoto and Osaka, with experiences spanning food… Read the full news article

VIJIT Thailand 2026 turns Lamphun, Trang and Roi Et into three after-dark cultural stages

VIJIT Thailand 2026 illuminated installations representing the Lamphun, Trang and Roi Et programmes

TAT’s regional light festival runs from 25 September to 18 October with 30 curated experiences spanning Hariphunchai heritage, Trang’s natural identity and Isan culture KEY TAKEAWAYS VIJIT Thailand 2026 runs across Lamphun, Trang and Roi Et between 25 September and 18 October, with 10 curated installations or experience points in each destination. Lamphun’s programme focuses… Read the full news article

Six Global Cocktail Bars Head to Bangkok for BKK Social Club’s Sálon Social on October 24

Two guests holding cocktails in promotional imagery for Sálon Social: Liquid Legends

Four Seasons Hotel Bangkok will host visiting teams from Tokyo, Hong Kong, Paris, Chicago, Milan and New York for a four-hour cocktail showcase at The Lounge. KEY TAKEAWAYS Sálon Social: Liquid Legends returns to Four Seasons Hotel Bangkok on October 24, 2026, from 7:00 to 11:00 pm. Six visiting bars from Tokyo, Hong Kong, Paris,… Read the full news article

Four Seasons brings its 65th anniversary into Chiang Mai’s rice fields

Guests plant rice with resort farmers in a flooded rice field at Four Seasons Resort Chiang Mai.

The Journey of Rice invites guests to plant alongside local farmers before a sunset gathering that connects the brand milestone with Lanna traditions. KEY TAKEAWAYS Four Seasons is marking its 65th anniversary in 2026 with a Chiang Mai experience built around the resort’s working rice fields and Lanna traditions. Guests take part in rice planting… Read the full news article

Massimiliano Prete Brings Turin’s Contemporary Pizza Craft to Four Seasons Bangkok

Diners share pizza and orange-red drinks at Riva del Fiume, Four Seasons Hotel Bangkok

The September 18–30 Maestri della Tavola collaboration at Riva del Fiume pairs the Sestogusto founder with Executive Chef Andrea Accordi, with Prete in Bangkok for lunch and dinner on September 18 and 19. KEY TAKEAWAYS Maestri della Tavola: From Torino to Bangkok runs at Riva del Fiume from September 18 through September 30, 2026. Massimiliano… Read the full news article

Chiva-Som Hua Hin Adds Adrienne Everett Yoga Residency for November 2026

Aerial view of Chiva-Som Hua Hin beside the Gulf of Thailand alongside a woman practising yoga

Four complimentary sessions from 7–9 November will move from strength and dynamic vinyasa to stretching and slow flow within the resort’s personalised wellness programme. KEY TAKEAWAYS Adrienne Everett will lead a three-day yoga residency at Chiva-Som Hua Hin from 7 to 9 November 2026. Four complimentary sessions for resort guests will cover Power Sculpt, The… Read the full news article