The Lufthansa Group leisure carrier is replacing “Let’s discover” after five years, putting guests and crew at the center as major long-haul product upgrades approach. KEY TAKEAWAYS Discover Airlines is replacing its five-year-old “Let’s discover” claim with “We fly for you.” The new campaign shifts brand communication from destinations and aircraft toward passengers, crew and… Read the full news article
The opt-in feature monitors window, aisle or middle-seat availability until 24 hours before departure and makes eligible same-cabin changes automatically. KEY TAKEAWAYS Eligible AAdvantage members can ask the American Airlines app to monitor for window, aisle or middle seats after booking. When an eligible matching seat becomes available, the app can automatically update the reservation… Read the full news article
The new Product Innovation Centre brings software, design, data and AI teams together as Qantas expands in-house customer technology and creates graduate pathways in South Australia. KEY TAKEAWAYS Qantas has officially opened its purpose-built Product Innovation Centre in Adelaide’s CBD, its first such centre outside Sydney. The centre has 50 employees in place, with recruitment… Read the full news article
(IN SHORT) American Airlines is expanding its partnership with Pecan Lodge, making the Texas barbecue restaurant’s First Class meal options available on all eligible domestic flights departing from Dallas Fort Worth International Airport beginning 9 September. Customers will be able to preorder Pecan Lodge’s smoked brisket sandwich for lunch or the barbecue platter for dinner,… Read the full news article
(IN SHORT) Ryanair has marked the milestone of carrying more than 7 million passengers through Belfast International Airport since it began operating to and from the airport ten years ago. For summer 2026, the airline is operating 166 weekly flights across 15 routes, including leisure destinations such as Alicante, Lanzarote and Malta, and city break… Read the full news article
(NEWS) SYDNEY, Australia, 2026-Jul-22 — /Travel PR News/ — Qantas has been named Australia’s most on-time airline for the eighth consecutive year, reinforcing the carrier’s recent focus on reliability across its domestic and regional network. According to details released by Qantas, official government data for the year to June 2026 shows that more than 81%… Read the full news article
(NEWS) DUBLIN, Ireland, 2026-Jun-23 — /Travel PR News/ — Travel retailers are placing greater emphasis on culture and employee engagement as they look to strengthen customer experiences in an industry where personal interactions remain a key differentiator. ARI is marking the third anniversary of its Joy On Your Way brand platform with Global Joy Day… Read the full news article
(NEWS) AMSTELVEEN, Netherlands, 2026-Jun-10 — /Travel PR News/ — KLM is pairing discounted fares with added booking flexibility as it looks to encourage passengers to plan summer and long-haul travel with greater confidence. KLM has announced a temporary initiative designed to give travellers greater confidence when booking international journeys. Under the programme, passengers booking intercontinental… Read the full news article
(IN SHORT) Scandinavian Airlines has been ranked both the world’s most punctual airline and Europe’s most punctual airline in Cirium’s April 2026 On-Time Performance report after achieving an on-time arrival rate of 89.53 percent. The recognition marks the second consecutive month SAS has led the global rankings and comes during a period of ongoing operational… Read the full news article
(IN SHORT) Hilton has launched its 2026 Travel Advisor Appreciation Booking Incentive Contest, a global programme designed to reward travel advisors for their role in driving bookings and enhancing customer experiences. Running through August 31, 2026, the contest allows advisors to earn entries by completing eligible bookings, with multiple submissions encouraged. Monthly prizes include a… Read the full news article
(IN SHORT) ITA Airways has launched a newly rebuilt website and mobile app based on Lufthansa Group’s digital platform, marking another step in its integration with the wider airline group while preserving ITA’s own brand identity. The upgrade allows passengers to combine ITA Airways flights with those of other Lufthansa Group hub carriers in one… Read the full news article
(IN SHORT) Air India has introduced significant enhancements to its Maharaja Club loyalty programme, including reduced points requirements for award flights and upgrades, faster tier progression and improved flexibility for cancellations and rescheduling. Economy Class redemptions have been reduced by around 30% on many routes, while new tier thresholds make it easier for members to… Read the full news article
(IN SHORT) Star Alliance has opened a new Star Connection Centre at Los Angeles International Airport, its ninth globally, to improve the efficiency of passenger transfers between member airlines. Serving one of its busiest hubs, the centre uses advanced systems to identify passengers at risk of missing connections and provides real-time assistance to ensure smooth… Read the full news article
(IN SHORT) Japan Airlines has launched a new corporate brand slogan, Soaring Together, as part of its long-term JAL Group Management Vision 2035. The slogan reflects the airline’s commitment to connecting people and communities while supporting sustainable growth and customer wellbeing. The updated brand framework is built around three themes—Awaken the Senses, Inspire New Horizons,… Read the full news article
(IN SHORT) Korean Air and Asiana Airlines are jointly celebrating the Lunar New Year by displaying traditional Bokjori decorations at eight key locations across South Korea from February 10 to February 23. Bokjori, woven strainers symbolizing the gathering of good fortune, are a cherished New Year custom in Korea. While Korean Air has hosted this… Read the full news article
(IN SHORT) Amadeus has expanded its long-standing partnership with Hanatour, South Korea’s leading travel seller, through a new agreement that will see Hanatour adopt a wide range of modern, AI-powered travel technology solutions to improve customer service and operational efficiency. The collaboration builds on Hanatour’s ongoing digital transformation efforts and aims to support its growth… Read the full news article
(NEWS) DUBAI, 2025-Dec-15 — /Travel PR News/ — flydubai has entered a new collaboration with Amazon Web Services (AWS) aimed at strengthening the airline’s digital capabilities and accelerating innovation across its operations and customer experience. Announced in Dubai, the partnership will see AWS support flydubai through structured innovation engagements focused on cloud computing, data analytics, machine… Read the full news article
(NEWS) SINGAPORE, 2025-Oct-31 — /Travel PR News/ — Korean Air has been honoured as Asia Airline of the Year by CAPA – Centre for Aviation, recognising the carrier’s outstanding strategic leadership and influence on the region’s aviation sector. The award, presented during the CAPA Airline Leader Summit – Asia & Awards for Excellence in Singapore… Read the full news article
(NEWS) COLOGNE, Germany, 2025-Oct-27 — /Travel PR News/ — The Lufthansa Group is transforming the in-flight dining experience with the launch of its new “Culinary Journey”, an integrated digital platform that personalizes meal selection for passengers across Lufthansa, SWISS, and Austrian Airlines. Available for all travel classes and flight types, the service allows guests to view… Read the full news article
(NEWS) STOCKHOLM, 2025-Sep-18 — /Travel PR News/ — Scandinavian Airlines (SAS) has announced a significant upgrade to its Business Class offering, focusing on expanded lounge access for premium travelers. Through new partnerships with established lounge operators, SAS will add around 35 additional lounges at key destinations across Europe and Scandinavia, providing customers with an improved and… Read the full news article
(IN SHORT) TAP Air Portugal has teamed up with Samsung to become the first airline in Portugal to support Samsung Wallet, offering passengers a seamless, secure digital travel experience. Samsung-enabled users can add TAP boarding passes and their Miles&Go loyalty cards directly into the Wallet app, benefitting from Samsung Knox security. TAP’s Digital & eCommerce… Read the full news article
(IN SHORT) From 30 July, Adairs’ Linen Lovers members can earn 1 Qantas Point per A$1 spent at any of Adairs’ 170 stores in Australia and New Zealand or online. To participate, shoppers scan their Qantas Frequent Flyer digital card in-store or enter both loyalty numbers at checkout online. Qantas Loyalty CEO Andrew Glance noted… Read the full news article
(IN SHORT) Shannon Airport has retained its status as Ireland’s number one airport brand for the third consecutive year in the 2025 RED C Brand Reaction Index, which assesses emotional brand connection among Irish consumers. The airport rose three places from last year, ranking 48th out of 176 brands and remaining the top-performing airport brand… Read the full news article
(IN SHORT) Helsinki Airport has been voted one of the world’s top ten airports in Travel + Leisure’s July 2025 Best Awards—the only European airport to make the list. Earning seventh place out of nearly 180,000 reader votes, the airport was assessed on factors like accessibility, passenger processing, dining, shops and design. This is Helsinki… Read the full news article
(IN SHORT) Stagecoach has launched “we’ve got you,” an emotionally driven brand promise marking a major pivot in its marketing. The initiative leverages authentic, insight-led storytelling to showcase real customer experiences that emphasize the importance of reliable bus travel in everyday life. Directed by Nate Camponi and featuring an acoustic cover of “I’ve Got You… Read the full news article
(IN SHORT) Eurowings is rolling out a range of sensory enhancements on its flights, including a custom cabin scent called “Burgundy Breeze,” departure candies in brand colors and flavors, and tailored “Organic Electro” boarding and deboarding music. These additions, developed with expert partners, aim to create an emotionally engaging and memorable travel experience that goes… Read the full news article
(IN SHORT) All Nippon Airways has secured the 2025 FlightGlobal Executive Leadership: Asia‑Pacific Award—the first time the airline has claimed this prestigious distinction. Recognized for transformative leadership under President and CEO Shinichi Inoue, ANA was applauded for its strategic recovery from the Covid‑19 crisis, record financial and operational results, and ongoing enhancements to passenger experience…. Read the full news article
(IN SHORT) Bombardier’s new Innovation and Design Centre in Montreal marks a significant step in the company’s strategy to deliver continuous enhancements to its business aircraft cabins. Co-located with existing manufacturing facilities, the Centre houses a dedicated, confidential team and full-scale prototyping tools, enabling rapid testing and development of cabin innovations outside standard program constraints…. Read the full news article
(IN SHORT) All Nippon Airways has selected Naoki Takizawa (NAOKI TAKIZAWA DESIGN), Satoshi Kuwata (SETCHU), and adidas Japan to redesign uniforms across three core staff categories—Flight Operations, Hospitality, and Functional Departments—in time for the airline’s 75th anniversary in December 2027. The new apparel emphasizes ergonomic comfort, bespoke tailoring, and sports-grade performance, aiming to enhance employee… Read the full news article
(IN SHORT) All Nippon Airways has broadened its NDC-powered ticket distribution with Trip.com from Japan to eleven additional markets—Australia, Hong Kong, South Korea, Malaysia, Singapore, Thailand, Taiwan, India, Indonesia, Vietnam, and the Philippines—effective June 24, 2025. Customers booking ANA flights on Trip.com in these regions will be able to purchase the same fare classes and… Read the full news article
