(NEWS) MADRID, Spain, 2026-May-28 — /Travel PR News/ — Travel companies are spending billions each year trying to understand one increasingly difficult question: when exactly does a traveler decide where they want to go? The answer is no longer as straightforward as a flight search or hotel booking. Today’s travelers move between social media, AI assistants,… Read the full news article
(NEWS) GYEONGJU, South Korea, 2026-May-12 — /Travel PR News/ — The Asia Pacific tourism sector gathered in South Korea this week as the Pacific Asia Travel Association brought together more than 550 delegates from over 35 destinations for the PATA Annual Summit 2026, combining industry discussions, leadership appointments, policy forums, and recognition of long-standing tourism figures… Read the full news article
(IN SHORT) Pacific Asia Travel Association has unveiled the full programme and speaker line-up for the PATA Annual Summit 2026, which will take place in South Korea from 11 to 13 May under the theme “Navigating Towards a Resilient Future.” The summit coincides with PATA’s 75th anniversary and will gather tourism leaders, economists, destination marketers,… Read the full news article
(NEWS) MADRID, 2026-Mar-17 — /Travel PR News/ — Amadeus is expanding its footprint in Southeast Asia’s travel retail sector through a new partnership with Malaysia-based travel seller AA Aviation, as the industry continues to accelerate its shift toward digital-first operations. Based on details shared in official announcement, the agreement brings together a suite of Amadeus solutions… Read the full news article
(NEWS) MADRID, 2026-Mar-17 — /Travel PR News/ — Amadeus is positioning biometric identity as a central pillar of next-generation airport operations, following the rollout of a new digital passenger flow model at Manchester Airport. Through its collaboration with the UK gateway, Amadeus has enabled a system that allows domestic and international passengers to move through shared… Read the full news article
(NEWS) MINNEAPOLIS, MN, 2026-Feb-24 — /Travel PR News/ — Navitaire, an Amadeus company, is expanding its partnership with Volotea as the European low-cost carrier adopts Navitaire Stratos, a next-generation retailing platform designed to modernize the airline’s booking and digital retail capabilities. The agreement marks another step in Volotea’s technology-driven strategy as airlines increasingly turn to artificial… Read the full news article
(IN SHORT) Radisson Hotel Group and Amadeus have implemented a direct API connection between Radisson’s EMMA Central Reservation System and the Amadeus Travel Platform, replacing traditional GDS-based models with a real-time, AI-enhanced integration. The new connectivity ensures immediate synchronization of rates and availability, improves data accuracy and eliminates the need for multiple interfaces. Travel sellers… Read the full news article
(NEWS) MADRID, Spain, 2026-Feb-4 — /Travel PR News/ — Amadeus has deepened its long-standing partnership with Thai Airways International, rolling out a new suite of retailing technologies aimed at modernising how the airline creates, prices and distributes its offers. Based on details shared in official announcement, the collaboration is designed to deliver immediate commercial gains for… Read the full news article
(IN SHORT) Amadeus has expanded its long-standing partnership with Hanatour, South Korea’s leading travel seller, through a new agreement that will see Hanatour adopt a wide range of modern, AI-powered travel technology solutions to improve customer service and operational efficiency. The collaboration builds on Hanatour’s ongoing digital transformation efforts and aims to support its growth… Read the full news article
(NEWS) MADRID, 2026-Jan-8 — /Travel PR News/ — Amadeus and the International Civil Aviation Organization have formalised a strategic partnership aimed at accelerating digital transformation across global aviation systems, with a particular focus on ensuring that all countries can participate in and benefit from modern air transport. The collaboration supports ICAO’s No Country Left Behind initiative,… Read the full news article
(NEWS) MADRID, Spain, 2025-Dec-9 — /Travel PR News/ — Amadeus is set to transform the passenger experience at Melbourne Airport, as stated in the company’s official announcement, with more than 70 Seamless Bag Drop S7 Air and S7 Air Hybrid units scheduled for deployment — representing the newest generation of its self-service technology. The installation… Read the full news article
(NEWS) TOKYO, 2025-Nov-19 — /Travel PR News/ — Amadeus is strengthening its ground-transportation offerings through a new integration with SmartRyde, the Japan-based airport transfer specialist whose services span more than 1,000 airports worldwide, according to recent news. As one of the travel industry’s most widely used technology platforms, Amadeus will now enable travel sellers to access… Read the full news article
(NEWS) MADRID, 2025-Nov-4 — /Travel PR News/ — Amadeus is strengthening its position at the center of global air travel innovation, forging a series of new partnerships that are reshaping how airlines distribute flights, engage with travelers, and modernize their digital operations. From Saudi Arabia to Europe, Africa, and the Americas, carriers are turning to the… Read the full news article
(NEWS) MADRID, 2025-Sep-12 — /Travel PR News/ — Perth Airport is set to become the first airport in Australia to offer a fully automated biometric departure process, following an expanded partnership with Amadeus. Nearly 100 new self-service check-in kiosks and around 40 automated bag drop units will be installed across the airport, all integrated with… Read the full news article
(IN SHORT) Amadeus and Luxair have renewed and expanded their long‑standing PSS and FCA partnership, marking over ten years of collaboration. The updated agreement introduces four advanced Amadeus solutions—Self‑Reaccommodation, Reference Experience, Segment Revenue Management Premium, and Anytime Merchandising—to enhance passenger autonomy, streamline booking interfaces, optimize pricing strategies, and enable personalized ancillary sales. Luxair’s CEO, Gilles Feith,… Read the full news article
(IN SHORT) Amadeus has enabled Saudia to convert traditional PNRs and e‑tickets into single, dynamic Order records, positioning the carrier among the first worldwide to operationalize this approach. Each Order consolidates all services a guest purchases, offering Saudia real‑time visibility to deliver personalized offers, tailored pricing, and fully digital servicing. The transition leverages Amadeus’ smart… Read the full news article
(IN SHORT) Travel Insights 2025: Focus on Europe, co-published by Amadeus and UN Tourism, reveals that emerging markets in Central and Eastern Europe—led by Azerbaijan’s 26 percent year-on-year growth in air bookings—are gaining traction among international travelers. While traditional leaders like Spain, the U.K., Italy, France, and Germany continue to dominate (accounting for 71 percent… Read the full news article
(IN SHORT) Amadeus, in partnership with Microsoft and leveraging OpenAI’s Azure platform, is rolling out two AI-driven enhancements to its Hospitality products. The first embeds Amadeus Advisor Chat into Demand360, granting hotel teams instant, tailored insights based on data from 44,000 hotels and 35 million short-term rentals. Advisor Chat users have already reclaimed significant analyst… Read the full news article
(IN SHORT) Amadeus and the World Sustainable Hospitality Alliance are expanding their alliance to scale the Employability Program, which delivers digital and hospitality training to underprivileged youth. Launched in April with a 200-person pilot in four Indian cities in partnership with Kherwadi, the program pairs theoretical instruction with placements at local and global hotel brands…. Read the full news article
(IN SHORT) Amadeus has renewed its partnership with Arrive Agencies, ensuring continued access to a robust portfolio of travel technology solutions—including NDC airline content, the Productivity Tracker for analytics, the Outpayce B2B Wallet for payments, and the Amadeus Value Hotels platform—while celebrating their collaboration on Cytric Easy since September 2024. This extension reinforces Amadeus’s commitment… Read the full news article
(IN SHORT) IATA and Amadeus have partnered to integrate flight-specific emissions data from IATA CO2 Connect into the Amadeus Travel Platform. This collaboration will allow travelers to access accurate emissions data at the point of booking, helping them make informed decisions while supporting airlines’ progress toward net zero emissions by 2050. The recent ISO 14083… Read the full news article
(IN SHORT) Amadeus has made a minority investment in the Generative AI startup Acai Travel through its strategic funding initiative, Amadeus Ventures. This investment reflects the growing belief within the travel sector that Generative AI will significantly transform travel operations. Acai Travel, which offers AI-driven solutions to OTAs, TMCs, airlines, and hotels, helps reduce operational… Read the full news article
(IN SHORT) Starting May 19, 2026, All Nippon Airways (ANA) will enhance the passenger experience by integrating its domestic and international flight systems. This will include new fare options—Standard, Flex, and Simple—designed to offer more flexibility for both domestic and international travelers. ANA will also standardize booking and boarding rules across all flights, including unified… Read the full news article
(IN SHORT) Finnair has launched the world’s first ‘Native Order’ system, revolutionizing the airline industry’s retailing approach. Partnering with Amadeus, Finnair introduces a unified order management system that integrates flight details, services, and customer preferences into a single, easy-to-manage record. This innovation streamlines customer experiences, enables personalization, and enhances Finnair’s ability to offer dynamic travel… Read the full news article
(IN SHORT) Frontier Airlines has signed an enhanced distribution partnership with Amadeus, introducing New Distribution Capability (NDC) content via a Global Distribution System (GDS) for the first time. This move is a significant part of Frontier’s New Frontier transformation, allowing the airline to offer a more personalized and seamless booking experience, along with improved pricing… Read the full news article
(IN SHORT) EGL Tours, one of Hong Kong’s largest travel sellers, has entered a strategic partnership with Amadeus to support its growth and digital transformation. The collaboration includes a suite of advanced solutions like Amadeus Master Pricer, Ticket Changer, B2B Wallet, and Agency Insight—helping EGL streamline operations, optimize payments, and gain actionable analytics for strategic… Read the full news article
(IN SHORT) AEGEAN Airlines is expanding its digital capabilities through a new long-term IT partnership with Amadeus, aimed at ushering in the next era of airline retailing. The agreement includes advanced tools such as Amadeus Digital Commerce and Anytime Merchandising for personalized and real-time sales strategies, along with Outpayce’s Pay-by-Link and Xchange Payment Platform for… Read the full news article
(IN SHORT) MSC Cruises and Vision‑Box, an Amadeus company specializing in biometric and digital identity solutions, have launched a revolutionary end‑to‑end biometric cruise experience at the new MSC Miami Cruise Terminal located at PortMiami. The terminal, now recognized as the world’s most advanced cruise facility, is built to serve three next‑generation cruise ships simultaneously, with… Read the full news article
(IN SHORT) A recent Amadeus report reveals a significant shift in airline technology, moving away from outdated Departure Control Systems toward modern Delivery Management Systems. This transformative approach aims to create a more personalized, streamlined travel experience by using a single traveler identifier to access the entire journey, thereby eliminating the need for multiple travel… Read the full news article
(IN SHORT) Amadeus and lastminute.com have extended their long-term partnership, securing a comprehensive range of flight content via the Amadeus Travel Platform to further fuel lastminute.com’s strategy for developing personalized dynamic holiday packages and flight-only itineraries. This agreement guarantees lastminute.com continuous access to NDC-sourced airline content, which will enrich their offering and empower them to… Read the full news article