Tag Archives: Gyeongju

Inside PATA’s New Push to Prepare the Travel Industry for an AI and Sustainability Driven Future

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(NEWS) BANGKOK, Thailand, 2026-May-19 — /Travel PR News/ — In an industry built on movement, adaptation has become one of tourism’s most valuable currencies. Across Asia and the Pacific, tourism professionals are navigating a rapidly shifting landscape shaped by artificial intelligence, sustainability targets, changing traveler expectations, digital marketing demands, and mounting pressure to balance growth with… Read the full news article

Travel industry, tourism authority and academic leaders join new Pacific Asia Travel Association board lineup at Korea summit

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(IN SHORT) Pacific Asia Travel Association has announced a new group of elected board members during the PATA Annual Summit 2026 in Gyeongju. The new board includes representatives from travel companies, tourism authorities, universities and industry organisations across the Asia-Pacific region, including Tripadvisor, Intrepid Travel, Tourism Malaysia and Bangkok University. PATA said the expanded board… Read the full news article

PATA Annual Summit 2026 to Spotlight Tourism Resilience and Industry Transformation in South Korea

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(IN SHORT) Pacific Asia Travel Association has unveiled the full programme and speaker line-up for the PATA Annual Summit 2026, which will take place in South Korea from 11 to 13 May under the theme “Navigating Towards a Resilient Future.” The summit coincides with PATA’s 75th anniversary and will gather tourism leaders, economists, destination marketers,… Read the full news article

Gyeongju and Pohang in Gyeongsangbuk-do, Korea to Host PATA Annual Summit 2026, Focusing on Sustainability and Innovation

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(IN SHORT) PATA has announced that the PATA Annual Summit 2026 (PAS 2026) will be co-hosted by the cities of Gyeongju and Pohang in Gyeongsangbuk-do Province, Korea, from May 11-13, 2026. This marks the first time in PATA history that two cities will co-host the event. The Summit aims to be a platform for sustainability,… Read the full news article