Tag Archives: Asia Pacific tourism

Guangzhou Chimelong Group Joins PATA Preferred Partner Network to Advance Tourism Research and Industry Collaboration

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(IN SHORT) The Pacific Asia Travel Association has named Guangzhou Chimelong Group Co., Ltd. as its newest Preferred Partner, creating a framework for cooperation on responsible tourism, visitor-economy development, industry engagement, research and data exchange across Asia Pacific. The partnership brings together PATA’s regional tourism expertise and global industry network with Chimelong Group’s cultural tourism,… Read the full news article

Marriott Report Shows Luxury Travel in Asia Pacific Is Becoming More Personal and Purpose-Led

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(NEWS) SINGAPORE, 2026-Jul-1 — /Travel PR News/ — Luxury travel in Asia Pacific is becoming less about age-based assumptions and more about the personal motivations behind each journey. According to a press release published by Marriott International, new research from the Luxury Group by Marriott International identifies four distinct luxury travel mindsets among affluent Gen Z… Read the full news article

Vietnam Leads Growth Among Major Asia Pacific Destinations in New PATA Forecast

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(NEWS) BANGKOK, Thailand, 2026-Jun-29 — /Travel PR News/ — Asia Pacific tourism has entered a new phase where growth is no longer evenly distributed across the region. The latest forecast from PATA points to a market shaped by China’s continuing scale, Vietnam’s rapid expansion, and a wider split between destinations that have moved beyond recovery and… Read the full news article

Marriott Brings Chefs, Culture and Culinary Storytelling Together in 2026 Luxury Dining Series

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(NEWS) SINGAPORE, 2026-Jun-17 — /Travel PR News/ — Luxury hospitality brands are increasingly using food and beverage experiences as a way to differentiate destinations and deepen guest engagement. Rather than focusing solely on fine dining, many are creating immersive culinary programmes that connect travellers with local culture, ingredients and traditions. The Luxury Group by Marriott… Read the full news article

PATA Recognises Long-Term Member Organisations for Their Role in Advancing Asia Pacific Tourism Cooperation

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(IN SHORT) The Pacific Asia Travel Association honoured long-standing member organisations during the PATA Executive Board & Board Member and PATA Awards Presentation Dinner on May 11, held as part of the PATA Annual Summit 2026 in Pohang, Korea. The recognition formed part of PATA’s 75th anniversary commemorations and celebrated organisations with more than 50,… Read the full news article

Inside PATA’s New Push to Prepare the Travel Industry for an AI and Sustainability Driven Future

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(NEWS) BANGKOK, Thailand, 2026-May-19 — /Travel PR News/ — In an industry built on movement, adaptation has become one of tourism’s most valuable currencies. Across Asia and the Pacific, tourism professionals are navigating a rapidly shifting landscape shaped by artificial intelligence, sustainability targets, changing traveler expectations, digital marketing demands, and mounting pressure to balance growth with… Read the full news article

Travel industry, tourism authority and academic leaders join new Pacific Asia Travel Association board lineup at Korea summit

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(IN SHORT) Pacific Asia Travel Association has announced a new group of elected board members during the PATA Annual Summit 2026 in Gyeongju. The new board includes representatives from travel companies, tourism authorities, universities and industry organisations across the Asia-Pacific region, including Tripadvisor, Intrepid Travel, Tourism Malaysia and Bangkok University. PATA said the expanded board… Read the full news article

PATA Annual Summit 2026 Highlights New Leadership Appointments Industry Awards and Future Tourism Priorities Across Asia Pacific

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(NEWS) GYEONGJU, South Korea, 2026-May-12 — /Travel PR News/ — The Asia Pacific tourism sector gathered in South Korea this week as the Pacific Asia Travel Association brought together more than 550 delegates from over 35 destinations for the PATA Annual Summit 2026, combining industry discussions, leadership appointments, policy forums, and recognition of long-standing tourism figures… Read the full news article

PATA Annual Summit 2026 to Spotlight Tourism Resilience and Industry Transformation in South Korea

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(IN SHORT) Pacific Asia Travel Association has unveiled the full programme and speaker line-up for the PATA Annual Summit 2026, which will take place in South Korea from 11 to 13 May under the theme “Navigating Towards a Resilient Future.” The summit coincides with PATA’s 75th anniversary and will gather tourism leaders, economists, destination marketers,… Read the full news article

PATA Report Signals Strong Recovery in Asia Pacific Travel While Highlighting Risks from Geopolitics and Economic Pressures

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(NEWS) BANGKOK, Thailand, 2026-Mar-31 — /Travel PR News/ — International travel across Asia Pacific is expected to move beyond its post-pandemic recovery phase in the coming years, but new forecasts suggest the pace of growth will be shaped by a more uncertain global environment. The Pacific Asia Travel Association (PATA) has released its latest visitor projections… Read the full news article

New PATA DevelopmentAid Cooperation Connects Tourism Stakeholders With Global Development Opportunities

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(IN SHORT) The Pacific Asia Travel Association has signed a Memorandum of Understanding with DevelopmentAid to strengthen collaboration between the tourism sector and the international development community. The partnership focuses on knowledge sharing, improved access to funding intelligence, and joint initiatives such as research projects and training programmes. PATA members will benefit from access to… Read the full news article

PATA and Jeju Forge a Landmark Alliance to Elevate the Island’s Position in the Asia Pacific MICE Landscape

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(NEWS) CHIANG RAI, Thailand, 2025-Dec-3 — /Travel PR News/ — Jeju Island is set to expand its global tourism footprint following a new Memorandum of Understanding signed between the Pacific Asia Travel Association (PATA) and the Jeju Tourism Organization (JTO). Announced during the PATA Destination Marketing Forum 2025 in Chiang Rai, Thailand, the agreement strengthens… Read the full news article

New PATA Series Offers In-Depth Insights on Activity, Cultural, Wellness, and Purpose-Driven Tourism Trends

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(IN SHORT) PATA has launched Tourism in Focus, a monthly report series offering succinct, data-driven insights on tourism’s impact in the Asia Pacific. Guided by the tagline “Insights for a Meaningful Pacific Asia Tourism Economy” and aligned with PATA’s Strategy 2030, each issue examines segments such as cultural, experiential, health and wellness, and purpose-driven tourism…. Read the full news article

PATA Adopts New Vision and Mission to Shape a Meaningful Future for Tourism in the Asia Pacific

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(IN SHORT) At the PATA Annual Summit 2025 in İstanbul, the Pacific Asia Travel Association unveiled a new Vision and Mission to guide its future direction. The new Vision, “A meaningful Pacific Asia tourism economy,” reflects a deeper commitment to long-term, inclusive outcomes that benefit communities, cultures, economies, and the environment. The new Mission highlights… Read the full news article

PATA Honours Dr Chris Bottrill and SanJeet with Prestigious Awards at Annual Summit in İstanbul

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(IN SHORT) During the PATA Annual Summit 2025 in İstanbul, the Pacific Asia Travel Association honoured two key leaders for their exceptional contributions to the tourism industry. Dr Chris Bottrill, Associate Vice President at Capilano University, received the PATA Life Membership Award for his leadership in sustainability, youth engagement, and Indigenous tourism. SanJeet, Director of… Read the full news article