Tag Archives: PATA Annual Summit 2026

Inside PATA’s New Push to Prepare the Travel Industry for an AI and Sustainability Driven Future

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(NEWS) BANGKOK, Thailand, 2026-May-19 — /Travel PR News/ — In an industry built on movement, adaptation has become one of tourism’s most valuable currencies. Across Asia and the Pacific, tourism professionals are navigating a rapidly shifting landscape shaped by artificial intelligence, sustainability targets, changing traveler expectations, digital marketing demands, and mounting pressure to balance growth with… Read the full news article

PATA Annual Summit 2026 Highlights New Leadership Appointments Industry Awards and Future Tourism Priorities Across Asia Pacific

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(NEWS) GYEONGJU, South Korea, 2026-May-12 — /Travel PR News/ — The Asia Pacific tourism sector gathered in South Korea this week as the Pacific Asia Travel Association brought together more than 550 delegates from over 35 destinations for the PATA Annual Summit 2026, combining industry discussions, leadership appointments, policy forums, and recognition of long-standing tourism figures… Read the full news article

PATA Annual Summit 2026 to Spotlight Tourism Resilience and Industry Transformation in South Korea

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(IN SHORT) Pacific Asia Travel Association has unveiled the full programme and speaker line-up for the PATA Annual Summit 2026, which will take place in South Korea from 11 to 13 May under the theme “Navigating Towards a Resilient Future.” The summit coincides with PATA’s 75th anniversary and will gather tourism leaders, economists, destination marketers,… Read the full news article

Pohang, South Korea to Host PATA Youth Event Aimed at Preparing Next Generation of Tourism Professionals

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(NEWS) BANGKOK, 2026-Apr-23 — /Travel PR News/ — Industry organisations are placing increased focus on preparing the next generation of tourism professionals, as the sector continues to adapt to shifting global dynamics and workforce demands. The Pacific Asia Travel Association (PATA) has announced that its first Youth Symposium of 2026 will take place on May 11… Read the full news article

Gyeongju and Pohang in Gyeongsangbuk-do, Korea to Host PATA Annual Summit 2026, Focusing on Sustainability and Innovation

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(IN SHORT) PATA has announced that the PATA Annual Summit 2026 (PAS 2026) will be co-hosted by the cities of Gyeongju and Pohang in Gyeongsangbuk-do Province, Korea, from May 11-13, 2026. This marks the first time in PATA history that two cities will co-host the event. The Summit aims to be a platform for sustainability,… Read the full news article