Tag Archives: PATA

PATA’s New Tourism with Purpose Film Series Puts Asia Pacific Stewardship on Screen

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Three people working in a green agricultural landscape beneath the Pacific Asia: Tourism with Purpose title and PATA and CWP branding.

The free digital project brings together destination case studies, expert interviews and short films on community participation, climate action, cultural heritage and tourism resilience across the region. KEY TAKEAWAYS Pacific Asia: Tourism with Purpose launched digitally on September 8, 2026 and is available to watch free online. The series combines documentary films, expert interviews and… Read the full news article

PATA and GBTA bring corporate travel buyers into the heart of PATA Travel Mart 2027

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PATA CEO Noor Ahmad Hamid, PATA Chairman Henry Oh and GBTA Senior Director APAC Elle Ng-Darmawan at the partnership signing ceremony

The Macao event will add dedicated business-travel programming, buyer mobilisation and B2B engagement as Asia-Pacific remains the world’s largest business travel region KEY TAKEAWAYS PATA and GBTA have signed a strategic partnership agreement to strengthen the corporate business travel component of PATA Travel Mart 2027 in Macao. GBTA will serve as Strategic Corporate Travel Partner,… Read the full news article

Guangzhou Chimelong Group Joins PATA Preferred Partner Network to Advance Tourism Research and Industry Collaboration

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(IN SHORT) The Pacific Asia Travel Association has named Guangzhou Chimelong Group Co., Ltd. as its newest Preferred Partner, creating a framework for cooperation on responsible tourism, visitor-economy development, industry engagement, research and data exchange across Asia Pacific. The partnership brings together PATA’s regional tourism expertise and global industry network with Chimelong Group’s cultural tourism,… Read the full news article

Vietnam Leads Growth Among Major Asia Pacific Destinations in New PATA Forecast

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(NEWS) BANGKOK, Thailand, 2026-Jun-29 — /Travel PR News/ — Asia Pacific tourism has entered a new phase where growth is no longer evenly distributed across the region. The latest forecast from PATA points to a market shaped by China’s continuing scale, Vietnam’s rapid expansion, and a wider split between destinations that have moved beyond recovery and… Read the full news article

PATA Recognises Long-Term Member Organisations for Their Role in Advancing Asia Pacific Tourism Cooperation

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(IN SHORT) The Pacific Asia Travel Association honoured long-standing member organisations during the PATA Executive Board & Board Member and PATA Awards Presentation Dinner on May 11, held as part of the PATA Annual Summit 2026 in Pohang, Korea. The recognition formed part of PATA’s 75th anniversary commemorations and celebrated organisations with more than 50,… Read the full news article

Travel industry, tourism authority and academic leaders join new Pacific Asia Travel Association board lineup at Korea summit

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(IN SHORT) Pacific Asia Travel Association has announced a new group of elected board members during the PATA Annual Summit 2026 in Gyeongju. The new board includes representatives from travel companies, tourism authorities, universities and industry organisations across the Asia-Pacific region, including Tripadvisor, Intrepid Travel, Tourism Malaysia and Bangkok University. PATA said the expanded board… Read the full news article

PATA Annual Summit 2026 to Spotlight Tourism Resilience and Industry Transformation in South Korea

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(IN SHORT) Pacific Asia Travel Association has unveiled the full programme and speaker line-up for the PATA Annual Summit 2026, which will take place in South Korea from 11 to 13 May under the theme “Navigating Towards a Resilient Future.” The summit coincides with PATA’s 75th anniversary and will gather tourism leaders, economists, destination marketers,… Read the full news article

New PATA DevelopmentAid Cooperation Connects Tourism Stakeholders With Global Development Opportunities

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(IN SHORT) The Pacific Asia Travel Association has signed a Memorandum of Understanding with DevelopmentAid to strengthen collaboration between the tourism sector and the international development community. The partnership focuses on knowledge sharing, improved access to funding intelligence, and joint initiatives such as research projects and training programmes. PATA members will benefit from access to… Read the full news article

PATA and Jeju Forge a Landmark Alliance to Elevate the Island’s Position in the Asia Pacific MICE Landscape

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(NEWS) CHIANG RAI, Thailand, 2025-Dec-3 — /Travel PR News/ — Jeju Island is set to expand its global tourism footprint following a new Memorandum of Understanding signed between the Pacific Asia Travel Association (PATA) and the Jeju Tourism Organization (JTO). Announced during the PATA Destination Marketing Forum 2025 in Chiang Rai, Thailand, the agreement strengthens… Read the full news article

New Global Case Studies Show How Tropical Coastal Destinations Are Reinventing Tourism for a Changing Climate

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(NEWS) SANYA, China, 2025-Nov-19 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has unveiled a comprehensive new report addressing the growing urgency of sustainable tourism development across tropical coastal destinations. Released during the 2025 Tropical Coastal City Tourism Event in Sanya, China, the publication — Developing Sustainable Tourism in Tropical Coastal Cities: Global… Read the full news article

From Local Guides to Global Leaders: The Changing Face of Women in Tourism

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(NEWS) ALMATY, Kazakhstan, 2025-Oct-24 — /Travel PR News/ — Tourism leaders and changemakers from across Europe have joined forces to advance gender equality and women’s empowerment through the “Almaty Call to Action”, a landmark outcome of the First Regional Conference on the Empowerment of Women in Tourism in Europe, held from 22–23 October in Almaty. The… Read the full news article

Global tourism leaders to gather in Chiang Rai for PATA Destination Marketing Forum 2025 under wellness and tradition theme

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(NEWS) BANGKOK, Thailand, 2025-Sep-8 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has confirmed Chiang Rai as the host of the PATA Destination Marketing Forum 2025 (PDMF 2025), which will take place from December 1–3 at the Heritage Chiang Rai Hotel & Convention. Announced during the closing of PDMF 2024, the selection… Read the full news article

PATA Names Yeji Cho 2025 Face of the Future Grand Winner and Honours Three Rising Tourism Innovators

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(IN SHORT) PATA’s 2025 Face of the Future Award recognized Yeji Cho of the Korea Tourism Organization as Grand Winner for her leadership in accessible and cooperative tourism initiatives. Three additional honourees—Poornaka Delpachitra of Intrepid Travel (sustainability), Dr. Bella Vongvisitsin of Hong Kong Metropolitan University (strategic management) and Nikhil Jeet of DDP Group (leadership)—were celebrated… Read the full news article

New PATA Series Offers In-Depth Insights on Activity, Cultural, Wellness, and Purpose-Driven Tourism Trends

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(IN SHORT) PATA has launched Tourism in Focus, a monthly report series offering succinct, data-driven insights on tourism’s impact in the Asia Pacific. Guided by the tagline “Insights for a Meaningful Pacific Asia Tourism Economy” and aligned with PATA’s Strategy 2030, each issue examines segments such as cultural, experiential, health and wellness, and purpose-driven tourism…. Read the full news article

PATA Issues Mid-Year Asia Pacific Tourism Forecasts Highlighting 801 Million Visitors by 2027

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(IN SHORT) PATA’s Mid-Year Update to its Asia Pacific Visitor Forecasts 2025–2027 refines its March outlook, modelling three recovery scenarios for 39 destinations amid geopolitical tensions, economic volatility and community pushback against mass tourism. Key takeaways include a projected rise from 692 million to 801 million international arrivals by 2027 under the “medium” scenario; China,… Read the full news article

PATA Welcomes Aseer Region Development Authority to Champion Sustainable Tourism in Saudi Arabia

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(IN SHORT) PATA has welcomed the Aseer Region Development Authority as its latest member, strengthening ties in Saudi Arabia’s southwest. PATA CEO Noor Ahmad Hamid and ASDA CEO Eng. Hashem Al Dabbagh emphasized Aseer’s potential as a model for sustainable, community-focused tourism. The region—known for its cool mountains, rich heritage and varied landscapes—will benefit from… Read the full news article

Industry Leaders Chiruit and Siripakorn Honoured at PATA Thailand Chapter Reception

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(IN SHORT) On 17 June at Centara Grand’s CRU Champagne Bar, PATA and its Thailand Chapter honoured outgoing TCEB President Chiruit Isarangkun Na Ayuthaya and welcomed Siripakorn Cheawsamoot as DASTA’s new Director General. PATA Chair Peter Semone and event organiser Ben Montgomery highlighted both men’s contributions to Thailand’s tourism sector—Chiruit for boosting the country’s MICE… Read the full news article

Beijing Hosts PATA–Visa Training for Chinese Tourism SMEs on Digital Marketing and International Payments

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(IN SHORT) PATA and Visa are hosting their first SME capacity-building workshop in Beijing, equipping Chinese tourism businesses with digital-marketing strategies, visitor-friendly international payment solutions, and data insights on inbound travellers. This follows similar programmes across Southeast Asia and is supported by key local and regional partners. The training addresses China’s advanced mobile-payment landscape and… Read the full news article

PATA Advocates for Meaningful Tourism at GITF 2025, Highlighting a Balanced Approach to Industry Recovery

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(IN SHORT) PATA highlighted its commitment to Meaningful Tourism at the 2025 Guangzhou International Travel Fair, calling for a shift away from traditional metrics to a more balanced, values-driven approach to tourism. With a focus on community well-being, cultural preservation, and environmental responsibility, PATA and the Meaningful Tourism Centre are working together to support a… Read the full news article

Gyeongju and Pohang in Gyeongsangbuk-do, Korea to Host PATA Annual Summit 2026, Focusing on Sustainability and Innovation

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(IN SHORT) PATA has announced that the PATA Annual Summit 2026 (PAS 2026) will be co-hosted by the cities of Gyeongju and Pohang in Gyeongsangbuk-do Province, Korea, from May 11-13, 2026. This marks the first time in PATA history that two cities will co-host the event. The Summit aims to be a platform for sustainability,… Read the full news article

PATA and SUNx Institute Collaborate to Educate the Next Generation on Climate Friendly Travel

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(IN SHORT) PATA has formalized a new partnership with the SUNx Institute through an MOU signed at the PATA Annual Summit 2025. The agreement focuses on climate resilience and sustainable development within the travel and tourism sector, with a shared emphasis on the Dodo4Kids program, which aims to teach young learners about Climate Friendly Travel…. Read the full news article

PATA Opens Submissions for Face of the Future 2025 Award, Celebrating Emerging Leaders in Tourism

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(IN SHORT) PATA is now accepting submissions for the Face of the Future 2025 award, with a deadline of June 15, 2025. The award recognizes young professionals in the Asia Pacific region who demonstrate leadership and innovation in sustainable tourism. The winner will receive various benefits, including sponsorship to attend PATA Travel Mart 2025, a… Read the full news article

PATA and European Travel Commission (ETC) Announce Strategic Partnership to Promote Sustainable Tourism

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(IN SHORT) PATA and the European Travel Commission (ETC) have entered into a strategic partnership to advance sustainable tourism practices and promote greater connectivity between Asia Pacific and Europe. The collaboration, announced during the PATA Annual Summit 2025, will focus on a range of initiatives including supporting Small and Medium Enterprises (SMEs), promoting balanced tourism… Read the full news article

PATA and CrescentRating Launch Halal Travel Trends 2025 Report, Offering Insights into the Muslim-Friendly Travel Market

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(IN SHORT) The Pacific Asia Travel Association (PATA) has partnered with CrescentRating to launch the Halal Travel Trends 2025 report, developed in collaboration with Mastercard. The report provides crucial insights into the preferences and behaviors of Muslim travelers, helping destinations and travel businesses better cater to this growing market. The launch was celebrated at the… Read the full news article

PATA Launches Landmark Report on Tourism Workforce Challenges and Opportunities Across Asia Pacific

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(IN SHORT) PATA has released a major new report at PAS 2025 in İstanbul, titled The Evolving Tourism Workforce: Human Capital Development in APAC, produced in collaboration with Pear Anderson. Drawing from a year of in-depth research, the report explores the region’s pressing workforce challenges—such as talent attraction, skills gaps, and disconnects between education and… Read the full news article

PATA Annual Summit 2025 Concludes in İstanbul with Renewed Purpose and Global Collaboration

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(IN SHORT) The PATA Annual Summit 2025 in İstanbul united over 260 tourism leaders from 35 destinations under the theme “Timeless Wisdom for a Sustainable Future.” The event saw the ratification of PATA’s new Vision and Mission, strategic governance updates, and the advancement of the PATA 2030 Strategy. With panels on climate change, innovation, aviation,… Read the full news article

PATA Adopts New Vision and Mission to Shape a Meaningful Future for Tourism in the Asia Pacific

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(IN SHORT) At the PATA Annual Summit 2025 in İstanbul, the Pacific Asia Travel Association unveiled a new Vision and Mission to guide its future direction. The new Vision, “A meaningful Pacific Asia tourism economy,” reflects a deeper commitment to long-term, inclusive outcomes that benefit communities, cultures, economies, and the environment. The new Mission highlights… Read the full news article

PATA Honours Dr Chris Bottrill and SanJeet with Prestigious Awards at Annual Summit in İstanbul

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(IN SHORT) During the PATA Annual Summit 2025 in İstanbul, the Pacific Asia Travel Association honoured two key leaders for their exceptional contributions to the tourism industry. Dr Chris Bottrill, Associate Vice President at Capilano University, received the PATA Life Membership Award for his leadership in sustainability, youth engagement, and Indigenous tourism. SanJeet, Director of… Read the full news article

PATA Welcomes New Executive Board Members from Thailand, Malaysia, and the UAE to Advance Responsible Tourism

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(IN SHORT) The Pacific Asia Travel Association (PATA) has elected three new Executive Board members during its 74th Annual General Meeting in Istanbul: Dr. Chuwit Mitrchob of Thailand’s DASTA, Sharzede Datu Haji Salleh Askor of Malaysia’s Sarawak Tourism Board, and Raki Phillips of the Ras Al Khaimah Tourism Development Authority in the UAE. Each brings… Read the full news article

PATA and Sarawak Tourism Board Expand AI and Digital Skills Training to Strengthen Future-Ready Tourism

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(IN SHORT) PATA, in collaboration with the Sarawak Tourism Board, is launching three new training programmes in Sarawak, Malaysia to advance digital skills and AI literacy among tourism SMEs and destination management staff. Building on a successful AI training initiative from 2024, the sessions will take place in Miri and Kuching. They include an AI… Read the full news article