(IN SHORT) The Pacific Asia Travel Association has named Guangzhou Chimelong Group Co., Ltd. as its newest Preferred Partner, creating a framework for cooperation on responsible tourism, visitor-economy development, industry engagement, research and data exchange across Asia Pacific. The partnership brings together PATA’s regional tourism expertise and global industry network with Chimelong Group’s cultural tourism,… Read the full news article
Tag Archives: tourism research
PATA Launches Landmark Report on Tourism Workforce Challenges and Opportunities Across Asia Pacific
(IN SHORT) PATA has released a major new report at PAS 2025 in İstanbul, titled The Evolving Tourism Workforce: Human Capital Development in APAC, produced in collaboration with Pear Anderson. Drawing from a year of in-depth research, the report explores the region’s pressing workforce challenges—such as talent attraction, skills gaps, and disconnects between education and… Read the full news article

