Tag Archives: smart tourism

PATA Annual Summit 2026 to Spotlight Tourism Resilience and Industry Transformation in South Korea

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(IN SHORT) Pacific Asia Travel Association has unveiled the full programme and speaker line-up for the PATA Annual Summit 2026, which will take place in South Korea from 11 to 13 May under the theme “Navigating Towards a Resilient Future.” The summit coincides with PATA’s 75th anniversary and will gather tourism leaders, economists, destination marketers,… Read the full news article

PATA and Sarawak Tourism Board Expand AI and Digital Skills Training to Strengthen Future-Ready Tourism

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(IN SHORT) PATA, in collaboration with the Sarawak Tourism Board, is launching three new training programmes in Sarawak, Malaysia to advance digital skills and AI literacy among tourism SMEs and destination management staff. Building on a successful AI training initiative from 2024, the sessions will take place in Miri and Kuching. They include an AI… Read the full news article