Tag Archives: tourism workforce development

Inside PATA’s New Push to Prepare the Travel Industry for an AI and Sustainability Driven Future

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(NEWS) BANGKOK, Thailand, 2026-May-19 — /Travel PR News/ — In an industry built on movement, adaptation has become one of tourism’s most valuable currencies. Across Asia and the Pacific, tourism professionals are navigating a rapidly shifting landscape shaped by artificial intelligence, sustainability targets, changing traveler expectations, digital marketing demands, and mounting pressure to balance growth with… Read the full news article

PATA Annual Summit 2026 Highlights New Leadership Appointments Industry Awards and Future Tourism Priorities Across Asia Pacific

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(NEWS) GYEONGJU, South Korea, 2026-May-12 — /Travel PR News/ — The Asia Pacific tourism sector gathered in South Korea this week as the Pacific Asia Travel Association brought together more than 550 delegates from over 35 destinations for the PATA Annual Summit 2026, combining industry discussions, leadership appointments, policy forums, and recognition of long-standing tourism figures… Read the full news article

UN Tourism Launches WhatsApp Based Hospitality Training Programme in New Approach to Digital Sector Education

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(NEWS) CITY, Country, 2026-May-11 — /Travel PR News/ — Tourism training is increasingly moving beyond classrooms and traditional e-learning platforms, and UN Tourism is now testing what could become one of the sector’s most accessible digital education models yet: professional hospitality courses delivered entirely through WhatsApp. Based on details shared in UN Tourism’s official announcement, the… Read the full news article