Scandinavia’s First EuroBonus Debit Card Launched by Lunar and SAS, Redefining Everyday Rewards

(IN SHORT) Scandinavian financial technology company Lunar and airline SAS have joined forces to launch Scandinavia’s first debit card that allows users to earn EuroBonus points on everyday purchases without using credit. This collaboration integrates Lunar’s innovative banking app with SAS’ popular EuroBonus program, offering consumers in Denmark, Sweden, Norway, and beyond a seamless way… Read the full press release

SAS Launches AI-Generated Campaign to Welcome Summer Season in Malmö

(IN SHORT) SAS kicks off the summer season with an AI-generated campaign to welcome visitors to Copenhagen and Malmö, partnering with Swedish AI artist Stephanie Löwenstein. The campaign features bold images showcasing virtual SAS passengers across online channels, streets of Copenhagen and Malmö, and key airports in Scandinavia. With over 1800 flights to Malmö and… Read the full press release

SAS AB (PUBL) Annual General Meeting: Leadership Continuity and Financial Prudence

(IN SHORT) During the 2024 Annual General Meeting of SAS AB (PUBL) held on March 18, several resolutions were passed, ensuring continuity in leadership and financial responsibility. Carsten Dilling was re-elected as Chairman of the Board, alongside the re-election of key board members. The meeting approved the presented financial statements but decided against distributing dividends… Read the full press release

SAS Unveils Mystery Flight Experience ‘Destination Unknown’ for EuroBonus Members

(IN SHORT) SAS launched its innovative flight experience called “Destination Unknown,” allowing EuroBonus members to sign up for a mystery journey departing from Copenhagen Airport on April 5, 2024. Within minutes of opening registration, over 1000 members eagerly signed up for the chance to embark on this unique adventure. The trip promises an extraordinary experience… Read the full press release

Airbus, SAS, Swedavia, Vattenfall, and Avinor Collaborate on Feasibility Study for Hydrogen-Powered Aircraft in Norway and Sweden

(IN SHORT) Airbus, SAS, Swedavia, Vattenfall, and Avinor have signed a Memorandum of Understanding (MoU) to jointly explore the feasibility of infrastructure for hydrogen-fueled aircraft at airports across Norway and Sweden. The partnership aims to establish a framework for the introduction of hydrogen-powered flights in both countries, encompassing aircraft concepts, regulatory requirements, infrastructure development, fuel… Read the full press release

Skellefteå City Airport Joins SAS Corporate Sustainability Program for Fossil-Free Business Travel

(IN SHORT) Skellefteå City Airport in Sweden has become the first individual airport in the country to participate in the SAS Corporate Sustainability Program. Under this initiative, the airport will exclusively use environmentally friendly aviation fuel for all its business trips with SAS during 2023/2024. The aim is to reduce carbon emissions in the aviation… Read the full press release

SAS Expands Summer Flight Offerings to USA and Asia in Response to Growing Demand

(IN SHORT) Scandinavian Airlines (SAS) is gearing up for the upcoming summer travel season, which begins on March 31, 2024, by enhancing its flight offerings and increasing capacity for flights to the USA and Asia. (PRESS RELEASE) Stockholm, Sweden, 2023-Dec-17 — /Travel PR News/ — To accommodate the rising demand for travel to the USA… Read the full press release

SAS Announces Leadership Changes: Chief of Staff to Retire, New Chief People Officer Appointed

(IN SHORT) Carina Malmgren Heander, the Executive Vice President and Chief of Staff at SAS, has decided to retire from her position effective February 1, 2024. However, she will continue to serve as a senior advisor to CEO Anko van der Werff until the summer of 2024 to ensure a smooth transition. In light of… Read the full press release

Mads Brandstrup Appointed as SVP of Communications and Public Affairs at SAS

Stockholm, Sweden, 2023-Oct-12 — /Travel PR News/ — Mads Brandstrup will assume the role of SVP Communications and Public Affairs at SAS, Scandinavia’s largest airline. In this role, he will work closely with CEO Anko van der Werff and oversee SAS’ comprehensive communication initiatives both internally and externally. Mads Brandstrup will report directly to SAS’… Read the full press release

SAS Achieves Five-Star Rating in Global APEX Customer Ranking at 2023 APEX Awards

Stockholm, Sweden, 2023-Sep-23 — /Travel PR News/ — Scandinavian Airlines (SAS) is thrilled to announce its achievement of a five-star rating in the prestigious global APEX customer ranking at the 2023 APEX Awards. Travelers from around the world have spoken, affirming SAS’s dedication to delivering outstanding passenger experiences across various categories, including overall flight experience,… Read the full press release

SAS Appoints Ginger Hughes as Chief Transformation Officer and Paul Verhagen as Chief Commercial Officer

Stockholm, Sweden, 2023-Sep-05 — /Travel PR News/ — SAS announces the appointment of Ginger Hughes as new Chief Transformation Officer (CTO) and Paul Verhagen as new Chief Commercial Officer (CCO). SAS appoints Ginger Hughes as Chief Transformation Officer. Hughes brings a long of experience from her advisory role at Seabury, where she has guided SAS… Read the full press release

SAS Launches Biofuel-Enabled Tickets on Domestic and European Flights to Lower Carbon Footprint

Stockholm, Sweden, 2023-Apr-04 — /Travel PR News/ — On April 3, SAS launches two ticket types that include biofuel. These will be available on all SAS domestic, Scandinavian and European flights. SAS aims to use fossil-free aviation fuel equivalent of all our domestic flights by 2030, a journey we make together with our passengers. We… Read the full press release

DSV Partners with SAS on Sustainable Aviation Fuel for Corporate Travel, Demonstrating Commitment to Reducing Carbon Footprint

Stockholm, Sweden, 2023-Feb-26 — /Travel PR News/ — DSV is the first company in Denmark to sign an agreement within the SAS Corporate Sustainability Program. This partnership means DSV will buy sustainable aviation fuel for all its corporate travel with SAS for 2023. The main lever for decarbonizing the aviation sector is to replace fossil… Read the full press release

SAS Concludes Lessors Negotiations and Expects to Achieve Targeted Cost Savings in Chapter 11 Process

Stockholm, Sweden, 2023-Jan-16 — /Travel PR News/ — SAS AB (“SAS” or the “Company”) announces that it has reached agreements with two additional lessors, representing 13 aircraft in the aggregate, to amend the terms of existing aircraft and equipment lease agreements. With these agreements, SAS concludes its lessor negotiations as part of the chapter 11… Read the full press release

SAS announces two new routes from Aalborg and Gothenburg to New York from April 2023

Stockholm, Sweden, 2022-Dec-22 — /Travel PR News/ — Following this route expansion, residents in Aalborg and Gothenburg will be able to fly directly to New York three times weekly with SAS’ latest addition to their fleet – the Airbus A321 Long Range. “As part of SAS’ strategy to strengthen the regional offering in Scandinavia, we… Read the full press release

SAS to start two weekly departures from Copenhagen to Shanghai

Stockholm, Sweden, 2022-Dec-14 — /Travel PR News/ — SAS is now adding a second departure to Shanghai making it two weekly departures from Copenhagen. Starting December 16th, SAS offers more frequent departures between Copenhagen Airport and Shanghai Pudong International Airport. After operating the second weekly flight for the first time on the 16th of December, SAS will… Read the full press release

SAS increases flight frequency between Copenhagen Airport and Shanghai Pudong International Airport

SAS is now adding a second departure to Shanghai making it two weekly departures from Copenhagen. Stockholm, Sweden, 2022-Dec-13 — /Travel PR News/ — Starting December 16th, SAS offers more frequent departures between Copenhagen Airport and Shanghai Pudong International Airport. After operating the second weekly flight for the first time on the 16th of December, SAS will… Read the full press release

SAS presents its 2023 summer program with more than 200 routes

Stockholm, Sweden, 2022-Dec-11 — /Travel PR News/ — SAS opens 20 new routes the summer of 2023 which means more than 5000 weekly flights to over 100 destinations. The new summer program includes more than 200 routes, and the number of flights will continue to rise on major domestic, Scandinavian and international routes as demand… Read the full press release

SAS launches new route to JFK in New York

Stockholm, Sweden, 2022-Nov-25 — /Travel PR News/ — On February 9, SAS will launch its new route between Copenhagen Airport and John F. Kennedy International Airport in New York. The new route enables SAS customers to travel easily from both the West and East side of New York as SAS continues to offer departures from… Read the full press release

SAS creates stronger emotional bond with its travelers with the launch of its new communication concept

Stockholm, Sweden, 2022-Sep-21 — /Travel PR News/ — “Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today (September 19, 2022). The campaign highlights the importance of traveling and represents SAS’ first brand campaign since 2020. The new communication concept is based on a new… Read the full press release

SAS rolls out new communication concept called “Journeys That Matter”

Stockholm, Sweden, 2022-Sep-20 — /Travel PR News/ — “Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today (September 19, 2022). The campaign highlights the importance of traveling and represents SAS’ first brand campaign since 2020. The new communication concept is based on a new… Read the full press release

SAS signs option to add Heart Aerospace’s new electric aircraft to its regional fleet

Stockholm, Sweden, 2022-Sep-16 — /Travel PR News/ — SAS signs Letter of Support with Heart Aerospace for the option to add their new electric aircraft, ES-30 to the SAS regional aircraft fleet. This has the potential of being a significant step on SAS’ sustainability journey, enabling zero-emission flights on routes within Scandinavia. The electric aircraft will… Read the full press release

SAS appreciates the Norwegian Government’s intention to support its transformation plan

Stockholm, Sweden, 2022-Jun-29 — /Travel PR News/ — Today’s (June 28, 2022) announcement from the Norwegian Government,  regarding its intention to support our transformation plan SAS FORWARD by converting its debt holding into SAS equity, is appreciated and an important step towards the success of SAS FORWARD. The Norwegian Government has also announced they will… Read the full press release

SAS starts direct routes to Toronto from Copenhagen and Stockholm

Stockholm, Sweden, 2022-Jun-07 — /Travel PR News/ — SAS is expanding its network in North America and is now starting direct routes to Toronto from Copenhagen and Stockholm. SAS will operate three weekly flights from Copenhagen and four weekly flights from Stockholm with its brand-new A321LR aircraft. The inaugural flight takes place on June 2[nd]… Read the full press release

SAS announces departure of its Executive Vice President and CCO, Karl Sandlund

Stockholm, Sweden, 2022-Apr-06 — /Travel PR News/ — Today (April 4, 2022), SAS Executive Vice President and CCO, Karl Sandlund announced that he will leave SAS for a new position outside the company. “Karl has been at SAS since 2004 and it is with regret, I see him leave. He has been a key player… Read the full press release

Erno Hildén named Executive Vice President and CFO of SAS

Today, SAS has appointed Erno Hildén as Executive Vice President and CFO Stockholm, Sweden, 2022-Mar-31 — /Travel PR News/ — Erno Hildén, comes from Finland and has held several operational leadership positions in the global airline industry. He has worked both as chief financial officer and chief operating officer for Finnair and recently he also… Read the full press release

SAS announces departure of its CFO, Magnus Örnberg

Today, SAS Executive Vice President and CFO, Magnus Örnberg announced that he will leave SAS in the spring of 2022 Stockholm, Sweden, 2022-Mar-24 — /Travel PR News/ — “I want to thank Magnus for his great efforts for SAS. I regret that Magnus chooses to leave and wish him well on his future endeavours”, says… Read the full press release

SAS launches more extensive summer program with 230 direct routes from Scandinavia to 120 destinations

Stockholm, Sweden, 2022-Feb-18 — /Travel PR News/ — In response to rising demand SAS is presenting a more extensive summer program with 230 direct routes from Scandinavia to 120 destinations. The Copenhagen to Boston route is reopening, alongside the addition of a second daily departure from Copenhagen to New York, during the spring. In the… Read the full press release

SAS to start direct weekly flights to Toronto from Copenhagen and Stockholm in June 2022

Stockholm, Sweden, 2022-Feb-09 — /Travel PR News/ — SAS expands its network in North America and will start direct routes to Toronto from Copenhagen and Stockholm in June 2022. SAS will operate three weekly flights from Copenhagen and four weekly flights from Stockholm with brand-new A321LR aircraft. Toronto is the fourth largest city in North… Read the full press release

Manchester Airport Group to host CAPA Airline Leader Summit – Airlines in Transition on 7/8-Apr-2022

Manchester, UK, 2022-Jan-18 — /Travel PR News/ — CAPA – Centre for Aviation (CAPA), the world’s most trusted source of market intelligence for the aviation and travel industry and part of the Aviation Week Network, has announced that it will resume its cornerstone CAPA Airline Leader Summit – Airlines in Transition with the event bookmarked for 7/8-Apr-2022 in Manchester,… Read the full press release