The nine-million-member programme secured two traveller-voted honours at the 2026 Frequent Traveler Awards, alongside further recognition for SkyTeam. KEY TAKEAWAYS SAS EuroBonus won Airline Loyalty Program of the Year and Best Airline Elite Benefits for EMEA at the 2026 Frequent Traveler Awards. SAS said more than three million ballots were cast across this year’s traveller-voted… Read the full news article
The partnership will extend from aircraft to SAS lounges later in 2027, with selected coffee purchases also set to earn EuroBonus points. KEY TAKEAWAYS SAS will introduce coffee developed with Lykke Coffee Farms across its network from February 2027. The collaboration will later expand into SAS lounges, with a broader SAS and Lykke concept planned… Read the full news article
TravelPRNews coverage on 28 September spans Maldives honours, major airport projects, airline connectivity, hotel expansion, wellness, destination marketing and travel technology. KEY TAKEAWAYS World Travel Awards coverage put the Maldives at the centre of the day, with regional winners, five Indian Ocean honours for the destination and tourism board, and two AirAsia awards. Airport and… Read the full news article
Developed with Ogilvy, the new platform puts Scandinavian values and identity at the centre of SAS communications across domestic and international markets. KEY TAKEAWAYS SAS is launching “Scandinavian as Standard” as its new brand platform and tagline on 28 September 2026. The platform is built around Scandinavian qualities including trust, collaboration, curiosity, innovation and openness…. Read the full news article
The Terminal 3 facility will seat 1,095 guests and add hotel rooms, 24 private work pods and a dedicated Exclusive Zone for top-tier customers. KEY TAKEAWAYS SAS plans to open its new flagship lounge on the fourth floor of Copenhagen Airport Terminal 3 in June 2027. The 3,700-square-metre lounge will offer 1,095 seats and capacity… Read the full news article
Anniversary flights from Copenhagen, Stockholm and Oslo revisit a transatlantic journey that took 25 hours in 1946 and now takes less than eight. KEY TAKEAWAYS SAS marked its 80th anniversary with flights from Copenhagen, Stockholm and Oslo to New York on September 17, 2026. The airline’s 1946 inaugural New York journey used the DC-4 Dan… Read the full news article
The Scandinavian carrier tops Cirium’s European ranking for a second consecutive month, extending a two-year run of 11 regional and global number-one finishes. KEY TAKEAWAYS SAS recorded an 87% on-time arrival rate in August 2026 and ranked first among European airlines in Cirium’s monthly On-Time Performance assessment. The result follows SAS’ July European win at… Read the full news article
(NEWS) STOCKHOLM, Sweden, 2026-Jun-15 — /Travel PR News/ — SAS is bringing its customer participation initiative closer to its EuroBonus loyalty programme as it broadens the framework beyond environmental actions to wider ESG priorities. According to a press release published by SAS, the airline is renaming “Conscious Traveler” as EuroBonus ChangeMakers to make the initiative’s… Read the full news article
(IN SHORT) SAS and Garuda Indonesia have launched a new codeshare partnership to improve travel connectivity between Scandinavia and Indonesia. The agreement will give passengers more convenient options between Jakarta and Bali and the Scandinavian gateways of Copenhagen, Stockholm and Oslo, with connections through Amsterdam, Tokyo Haneda and, from Winter 2026/2027, Bangkok. Signed during the… Read the full news article
(IN SHORT) Scandinavian Airlines has been ranked both the world’s most punctual airline and Europe’s most punctual airline in Cirium’s April 2026 On-Time Performance report after achieving an on-time arrival rate of 89.53 percent. The recognition marks the second consecutive month SAS has led the global rankings and comes during a period of ongoing operational… Read the full news article
(IN SHORT) Scandinavian Airlines is flying Norwegian athletes home from the Olympic Winter Games in Milano Cortina, working alongside national sports authorities to coordinate their return to Norway. The initiative reflects SAS’ long-term partnership with Norwegian Olympic and Paralympic organizations, through which the airline provides travel support for athletes year-round while strengthening connections between Scandinavian… Read the full news article
(IN SHORT) SAS and TAROM have launched a new commercial codeshare agreement effective from 9 February 2026 that expands travel options between Scandinavia and Romania by linking TAROM’s Bucharest services with SAS’ flights via major European hubs. The partnership strengthens Copenhagen, Stockholm, and Oslo as transfer points, leverages SAS’ strong punctuality record, and enhances the… Read the full news article
(NEWS) STOCKHOLM, 2025-Sep-18 — /Travel PR News/ — Scandinavian Airlines (SAS) has announced a significant upgrade to its Business Class offering, focusing on expanded lounge access for premium travelers. Through new partnerships with established lounge operators, SAS will add around 35 additional lounges at key destinations across Europe and Scandinavia, providing customers with an improved and… Read the full news article
(IN SHORT) SAS has placed an order for 45 Embraer E195-E2 aircraft, plus purchase rights for ten more, marking its largest direct jet purchase since 1996 and committing nearly US$4 billion. Deliveries begin in late 2027 and span four years. The E195-E2 promises significant gains in fuel efficiency, noise reduction, and passenger comfort, powered by… Read the full news article
(IN SHORT) SkyTeam marked its 25th anniversary on 22 June 2025, celebrating the evolution from four founding airlines to a global network of 18 members serving 945 destinations in 145 countries. The alliance’s 235 million loyalty members benefit from unified perks—co-located lounges, SkyPriority, interline transfers, and mileage redemptions. Over the past quarter-century, SkyTeam has introduced… Read the full news article
(IN SHORT) In May 2025, SAS achieved the top spot for on-time performance worldwide and among European majors in Cirium’s monthly punctuality report. With 89.72 percent of flights arriving as scheduled—surpassing Saudia and Aeromexico—SAS marked its second straight month leading the global rankings. The airline credits this success to enhanced interdepartmental coordination, structured daily planning,… Read the full news article
(IN SHORT) SAS plays a crucial role in Denmark’s economy, contributing €5.6 billion to the national GDP and supporting 45,000 jobs, according to a new independent report by SEO Amsterdam Economics. The report highlights SAS’ impact on Denmark’s growth, innovation, and international connectivity, with the airline playing a key role in both direct and indirect… Read the full news article
(IN SHORT) SAS is expanding its winter 2025/2026 program with six new destinations from Copenhagen, including Vienna, Tel Aviv, Marrakech, Madeira, Fuerteventura, and Kittilä, alongside increased frequencies on existing routes. The airline will continue 22 summer routes into the winter season, significantly enhancing connectivity across Scandinavia and Europe. With a 40% increase in seat capacity,… Read the full news article
(IN SHORT) Scandinavian Airlines is launching Flavors by SAS, a new globally inspired inflight dining concept beginning October 1, 2025, in conjunction with its updated European Business Class. Moving beyond the Nordic-focused cuisine of its previous New Nordic concept, SAS is introducing a flexible and diverse culinary offering featuring rotating menus from around the world…. Read the full news article
(IN SHORT) SAS is launching its most extensive summer 2025 traffic program yet, expanding its network to 278 routes and increasing capacity to 23 million seats—an increase of 2.2 million seats from last year. The new schedule, primarily departing from Copenhagen, adds key destinations such as Madrid, Budapest, Krakow, Lyon, Wroclaw, and Nuuk, and introduces… Read the full news article
(IN SHORT) Finavia is significantly expanding its international air network for the summer season, with direct flights now serving 116 destinations globally. This expansion includes both new route launches and increased weekly frequencies on existing routes, with a strong focus on connecting Finland to major European cities and popular Mediterranean tourist hotspots. Finnish Lapland continues… Read the full news article
(IN SHORT) SAS has announced an expansion of its partnership with Delta Air Lines, effective April 2, 2025, enhancing travel options between Scandinavia and North America. This deepened SkyTeam codeshare agreement increases destination choices and flight frequencies, streamlining the travel process. Copenhagen Airport will offer 21 weekly flights to New York and 10 to Minneapolis… Read the full news article
(IN SHORT) SAS is rolling out new crew uniforms that blend traditional Scandinavian elements with a modern, forward-looking design. The uniforms are the result of collaboration across various SAS departments and are designed to be functional, inclusive, and sustainable. They reflect the airline’s evolution and commitment to embracing diversity, with options such as gender-neutral attire,… Read the full news article
(IN SHORT) SAS has launched two new domestic routes connecting Arlanda Airport to Halmstad City Airport and Kalmar Öland Airport, as part of its effort to strengthen Sweden’s domestic air travel network. These routes will improve accessibility and foster both leisure and business travel, contributing to regional economic growth. The services are designed to support… Read the full news article
(IN SHORT) SAS is set to launch free, high-speed Wi-Fi powered by SpaceX’s Starlink technology across its fleet by the end of 2025. This service will provide passengers with continuous, reliable internet, even in remote regions like the North Pole, North Sea, and Atlantic Ocean. Unlike traditional in-flight systems, SAS will offer uninterrupted connectivity from… Read the full news article
(IN SHORT) SAS achieved an 81.4% punctuality rate in 2024, ranking as the second most punctual airline in Europe and securing a spot in the global top 10. As part of SkyTeam, SAS’s punctuality efforts have been supported by its partners, with Aeromexico leading the global rankings. This success, which marks a significant improvement from… Read the full news article
(IN SHORT) SAS is launching a direct flight between Copenhagen and Seoul on September 12, 2025, marking the first-ever regular direct route between Scandinavia and South Korea. This new service will operate four times weekly during the summer and three times a week in the winter. The route will enhance Copenhagen’s status as a key… Read the full news article
(IN SHORT) SAS has signed a new long-term charter flight agreement with Sunweb Group, extending the partnership through summer 2027 and increasing the contract value to 740 million SEK. The agreement includes flights from Denmark and Sweden to destinations like Corfu and Bodrum, with Sunweb’s recent acquisition of Airtours in Sweden now part of the… Read the full news article
(IN SHORT) Scandinavian Airlines (SAS) has been awarded a Five Star rating in the 2025 APEX global customer rankings, reflecting the airline’s commitment to exceptional passenger experiences. This recognition is based on nearly one million passenger reviews of 600 airlines worldwide and places SAS among the top 30 airlines globally, representing the top 7% in… Read the full news article
(IN SHORT) Scandinavian Airlines (SAS) and Virgin Atlantic have announced a new codeshare partnership set to launch on October 7, 2024. This collaboration will enhance travel options between Scandinavia and various international destinations, including new routes to Barbados, Antigua, and Jamaica. SAS customers will have access to Virgin Atlantic’s network via Heathrow, while Virgin Atlantic… Read the full news article
