SAS launches 14 new direct routes and 5 totally new destinations from Scandinavia in summer 2020

STOCKHOLM, Sweden, 2019-Sep-30 — /Travel PR News/ — SAS is continuing to strengthen its seasonal offering and will be launching 14 new direct routes and 5 totally new destinations from Scandinavia in summer 2020 – Bari, Rhodes, Tivat, Zadar and Valencia. Tickets for the summer additions will be available on 30 September. For summer 2020, SAS… Read the full press release

SAS joins Nordic initiative to drive the development of electric aircraft

STOCKHOLM, Sweden, 2019-Sep-26 — /Travel PR News/ — A Nordic initiative to drive the development of electric aircraft is now being launched. Funded by Nordic Innovation (an organization under the Nordic Council of Ministers), a platform is created where SAS together with other Nordic players gather. “We will be a Nordic network that works with both… Read the full press release

SAS unveils new design for its aircraft exterior

STOCKHOLM, Sweden, 2019-Sep-20 — /Travel PR News/ — For the first time in 21 years, SAS has launched a brand new visual identity and revealed a new design for its aircraft exterior. The new livery is a modern take on classic Scandinavian design, and to highlight the future of SAS, the new Airbus A350 and A320neo,… Read the full press release

SAS travelers can now choose to buy biofuel and help reduce climate-affecting CO2 emissions

STOCKHOLM, Sweden, 2019-Sep-18 — /Travel PR News/ — Travelers flying with SAS can now voluntarily choose to buy biofuel and so help reduce climate-affecting CO2 emissions by up to 80 percent. The new non-profit service aims to pioneer a large-scale and competitive market for biofuel within aviation, in line with SAS’ sustainability strategy. SAS is now… Read the full press release

SAS announces year-round route to Los Angeles from Copenhagen

STOCKHOLM, Sweden, 2019-Sep-03 — /Travel PR News/ — SAS is opening a year-round route to Los Angeles from Copenhagen. The first flight will be in January 2020. Big demand from leisure travelers in Denmark and a more attractive timetable with daily flights mean that the route will be part of the flight program from the new… Read the full press release

SAS brings its campaign Future Olympians in Denmark, Norway and Sweden

STOCKHOLM, Sweden, 2019-Aug-27 — /Travel PR News/ — SAS is starting its campaign Future Olympians today (August 26, 2019) in Denmark, Norway and Sweden. The campaign is aimed at finding three Scandinavian youth teams for an exchange programme that will take them to Japan to meet local athletes in basketball, track and field, and karate in… Read the full press release

SAS comes first in Heathrow’s ‘Fly Quiet and Green’ league table for Q2

SAS comes first in the latest Fly Quiet and Green league table for Q2 as the airline tackles late and early flights and improves operational performance Qantas stands out as most improved airline moving up 28 positions to 6th place, after achieving 100% compliance for track keeping and eliminating late and early flights Heathrow calls on… Read the full press release

SAS launches new direct service from Stavanger to Manchester

STOCKHOLM, Sweden, 2019-Aug-16 — /Travel PR News/ — SAS is responding to the great interest in English football by introducing a new direct service from Stavanger to Manchester. The service will be operating all year round, with two departures a week. SAS has steadily expanded its direct services to Manchester in line with the increase in… Read the full press release

SAS introduces four new services to Scandinavian Mountains Airport, the new airport in Sälen/Trysil

STOCKHOLM, Sweden, 2019-Aug-13 — /Travel PR News/ — During the 2019-2020 winter season SAS is going to start direct flights from Copenhagen, Aalborg and London to Scandinavian Mountains Airport, the new airport in Sälen/Trysil. The new airport is only a short distance from around 250 ski slopes in Sweden and Norway.  The new services will give… Read the full press release

SAS travelers can soon experience the world’s most modern and fuel-efficient long-haul aircraft, the Airbus A350

STOCKHOLM, Sweden, 2019-Jun-14 — /Travel PR News/ — From January 2020, travelers can look forward to exploring the world in the most fuel-efficient and comfortable long haul aircraft, the Airbus A350. The new aircraft is a key investment and part of the extensive renewal of the SAS fleet, tailored to reduce emissions, and in line with… Read the full press release

Sustainable Travel: From this autumn, tax-free sales will therefore cease on SAS flights

STOCKHOLM, Sweden, 2019-Jun-10 — /Travel PR News/ — Every step on the way to sustainable travel is important. From this autumn, tax-free sales will therefore cease on SAS flights. This will reduce the overall weight of our aircraft, which in turn will save fuel and cut emissions. SAS’s efforts to improve the sustainability of its operations… Read the full press release

SAS expands its award-winning concept ‘New Nordic by SAS’ with two vegetarian menus

STOCKHOLM, Sweden, 2019-Jun-10 — /Travel PR News/ — From June, SAS is expanding its award-winning concept ‘New Nordic by SAS’ with two vegetarian menus. The concept is based on seasonal dishes made from local produce. The vegetarian menus are prepared with refined ingredients of Nordic provenance, such as Vreta yellow peas, Slätte Gård field peas and… Read the full press release

SAS divests its 37.5% ownership in Air Greenland A/S to the Government of Greenland

STOCKHOLM, Sweden, 2019-May-30 — /Travel PR News/ — SAS has divested its 37.5% ownership in Air Greenland A/S to the Government of Greenland. The transaction is a result of several years of discussions and negotiations, ending an era of ownership which dates back over 50 years. Under the agreement, which was closed today (May 29, 2019), the Government… Read the full press release

SAS and Airbus sign MoU for hybrid and electric aircraft eco-system and infrastructure requirements research

STOCKHOLM, Sweden, 2019-May-24 — /Travel PR News/ — SAS and Airbus have signed a joint Memorandum of Understanding for hybrid and electric aircraft eco-system and infrastructure requirements research. This is a unique cooperation to establish the requirements for the next generation of sustainable aircraft. The project aims to gain an understanding of the introduction of hybrid-electric… Read the full press release

SAS launches new direct route between Copenhagen and Turin this winter

STOCKHOLM, Sweden, 2019-May-22 — /Travel PR News/ — The new winter schedule from SAS offers a new direct route between Copenhagen and Italy’s fourth largest city, Turin, famous for Italian classics such as espresso, vermouth and FIAT, plus skiing and world renowned wine districts. SAS is launching a new direct route between Copenhagen and Turin, Italy’s… Read the full press release

SAS launches new route between Stockholm and Luxembourg from early November

STOCKHOLM, Sweden, 2019-May-22 — /Travel PR News/ — From early November, SAS will fly a new route from Stockholm to Luxembourg. The route will operate three times a week with departures on Mondays, Wednesdays and Fridays. SAS is the only airline that offers a direct connection between Stockholm and one of the leading business destinations in… Read the full press release

SAS launches direct connection between Brussels and Tromsø (Norway)

STOCKHOLM, Sweden, 2019-Apr-26 — /Travel PR News/ — SAS will operate a Boeing 737 on the route on Saturdays from January to March. The winter period is seen as a particularly attractive time to visit Northern Norway, so SAS has reached agreements with numerous companies in the tourism sector to attract tourists to the “Paris of… Read the full press release

SAS HAS BEEN CO2 OFFSETTING 1.5 MILLION YOUTH TICKETS

STOCKHOLM, Sweden, 2019-Apr-11 — /Travel PR News/ — Over the past year, SAS has been CO2 offsetting all Youth Tickets, amounting to a total of almost 1.5 million tickets, an increase of five percent. The initiative is part of SAS’ ambition to promote more sustainable travel. A year ago, SAS became first airline to include CO2… Read the full press release

SAS launches services from Stockholm to Beirut

STOCKHOLM, Sweden, 2019-Apr-03 — /Travel PR News/ — At the end of June, SAS will begin to fly from Stockholm to Beirut twice a week. The route will initially be operated on Wednesdays and Sundays and then from mid-August on Wednesdays and Saturdays until 7 September. SAS already flies to the Lebanese capital from Copenhagen during… Read the full press release

SAS inspires travelers from around the world to visit Scandinavia with new campaign

STOCKHOLM, Sweden, 2019-Feb-28 — /Travel PR News/ — The new SAS campaign “Scandinavia Starts at Takeoff” is inspiring travelers from around the world to visit Scandinavia. Across four short films employees of SAS share what they love most about Scandinavia. “Scandinavia Starts at Takeoff” is the name and concept behind the new SAS campaign launched on… Read the full press release

SAS is a principal partner to the Scandinavian Olympic Committees for the Olympic Games in Tokyo 2020 and Olympic Winter Games in Beijing 2022

STOCKHOLM, Sweden, 2019-Jan-30 — /Travel PR News/ — SAS is entering into a unique cross border partnership with the three national Scandinavian Olympic Committees (DIF, NIF and SOK)* as principal partner to the Scandinavian Olympic Committees in the run up to and during the Olympic Games in Tokyo 2020 and Olympic Winter Games in Beijing 2022…. Read the full press release

SAS to expand its aircraft fleet with three Airbus A321LR through leasing agreement with ALC

STOCKHOLM, Sweden, 2019-Jan-24 — /Travel PR News/ — SAS has signed a leasing agreement with ALC (Air Lease Corporation) which means SAS will expand its aircraft fleet with three Airbus A321LR. This gives SAS an opportunity to offer travelers more intercontinental routes, fewer stopovers and shorter travel times to and from Scandinavia. The first aircraft will… Read the full press release

SAS announces appointment of Michel Fischier as new Head of Investor Relations

STOCKHOLM, Sweden, 2019-Jan-13 — /Travel PR News/ — SAS has appointed Michel Fischier as new Head of Investor Relations at SAS. He joins from Hoist Finance, where he has been Head of IR since 2016. Michel Fischier has extensive experience in managing IR work in several major organizations, most recently at Hoist Finance, where he has… Read the full press release

SAS introduces Point Sharing and new version of Lifetime Gold membership to its EuroBonus

STOCKHOLM, Sweden, 2018-Dec-11 — /Travel PR News/ — SAS EuroBonus introduces two new features, the option to collect and share EuroBonus points with families & friends and Lifetime Gold membership to reward the most dedicated members. The initiatives are a part of a series of new services and improvements within the SAS EuroBonus program. During 2019,… Read the full press release

SAS expands its award-winning ‘New Nordic by SAS’ inflight menu to include a vegan dish

STOCKHOLM, Sweden, 2018-Nov-12 — /Travel PR News/ — As part of SAS’ sustainability work, the airline’s award-winning ‘New Nordic by SAS’ inflight menu, serving locally produced and seasonally available ingredients, will be expanded from 9 November 2018 to include a vegan dish for a two-week trial period. “Sustainability is a main focus for SAS and as we see an increasing interest in a plant-based… Read the full press release

SAS launches new campaign: “The Arrivals” in the We Are Travelers series

STOCKHOLM, Sweden, 2018-Oct-31 — /Travel PR News/ — The new SAS We Are Travelers campaign “The Arrivals” launching on October 30th, 2018 captures the evasive moment of arrival. “The Arrivals” campaign imagery and film are created by award winning photographer Peter Funch and Danish filmmaker Jeppe Rønde. “The Arrivals” is the name and concept behind the new SAS… Read the full press release

‘New Nordic by SAS’ food concept named among the best in the Monocle Magazine Travel Top 50, 2018/2019 survey

STOCKHOLM, Sweden, 2018-Oct-29 — /Travel PR News/ — The ‘New Nordic by SAS’ food concept, prepared with the focus on seasonal and locally produced high quality raw ingredients from small producers, has been named among the best initiative in the travel industry in the Monocle Magazine Travel Top 50, 2018/2019 survey. Monocle Magazine has crowned the… Read the full press release

SAS travellers can now enjoy both upgraded lounges with innovative technology features, and new service products at Copenhagen airport

STOCKHOLM, Sweden, 2018-Oct-29 — /Travel PR News/ — At Copenhagen airport passengers traveling with SAS can now enjoy both upgraded lounges with innovative technology features, and new service products. The new products will make time spent in the airport more efficient and pleasant. Travelers can now beat the effects of jet lag and winter depression with light… Read the full press release

SAS will rename its ticket types to make it easier for customers to choose the right ticket

STOCKHOLM, Sweden, 2018-Oct-29 — /Travel PR News/ — To make it easier for travelers to choose the right ticket SAS will rename its ticket types as of 13 November. Both the price and the content of the ticket types will stay the same. SAS offers tickets in three well known travel classes; SAS Business, SAS Plus and… Read the full press release