(IN SHORT) Hilton has launched its 2026 Travel Advisor Appreciation Booking Incentive Contest, a global programme designed to reward travel advisors for their role in driving bookings and enhancing customer experiences. Running through August 31, 2026, the contest allows advisors to earn entries by completing eligible bookings, with multiple submissions encouraged. Monthly prizes include a grand prize of 250,000 Hilton Honors Points, along with additional awards of 100,000 and 50,000 points. The initiative highlights Hilton’s commitment to strengthening relationships with travel advisors while promoting engagement through its Hilton Honors loyalty programme.
(PRESS RELEASE) MCLEAN, Va., 2026-May-1 — /Travel PR News/ — Hilton has introduced its 2026 Travel Advisor Appreciation Booking Incentive Contest, a global initiative aimed at recognising the essential role travel advisors play in delivering high-quality travel experiences for customers worldwide.
The programme, running through August 31, 2026, offers travel advisors the opportunity to earn entries into a prize draw by completing eligible hotel bookings through approved channels. These include Hilton’s dedicated travel advisor platform, its official booking websites, global distribution systems, and authorised wholesalers. After each completed reservation, advisors can submit their booking details to enter the contest, with no limit on the number of entries permitted.
Throughout the promotional period, Hilton will award monthly prizes to participants based on their submissions. Each month will feature one grand prize of 250,000 Hilton Honors Points, alongside two prizes of 100,000 points and one prize of 50,000 points. The initiative is designed to reward consistent engagement and recognise the business generated by travel advisors across Hilton’s global portfolio.
John Ryan, Vice President of Global Travel Partnerships at Hilton, emphasised the importance of travel advisors in connecting travellers with the company’s extensive network of properties. He highlighted the contest as a way to acknowledge their contributions and reward their continued influence in shaping customer journeys.
Similarly, Jody Mattice, Director of Travel Partner and Advisor Programs, noted that the initiative reflects Hilton’s commitment to strengthening relationships with travel advisors. The programme is intended to encourage ongoing collaboration while providing meaningful incentives for advisors who continue to choose Hilton when booking for clients.
Hilton Honors, the company’s global loyalty programme, underpins the rewards offered through the contest. Members benefit from a range of features, including exclusive discounts, complimentary Wi-Fi, and additional perks tied to reward stays. The programme remains free to join and is accessible to travellers worldwide.
By launching this global incentive, Hilton reinforces its focus on building strong partnerships with travel advisors while supporting the broader travel ecosystem. The initiative not only recognises the value advisors bring but also aims to deepen engagement and drive continued growth across Hilton’s global operations.
For additional details and to enter the Travel Advisor Appreciation Contest, visit hiltoncontenthub.com/travel-advisor-appreciation.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 27 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 250 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
SOURCE: Hilton
