MSC Cruises introduces multi level trackside hospitality experience blending cruising and motorsport at Miami Grand Prix
(IN SHORT) MSC Cruises is introducing a trackside version of its MSC Yacht Club experience at the 2026 Formula 1 Crypto.com Miami Grand Prix, creating a multi-level, superyacht-inspired hospitality venue at the Miami International Autodrome. Designed to deliver premium viewing and exclusive amenities, the structure will offer private cabanas, curated dining, lounge areas, and panoramic views of key sections of the track. The initiative reflects MSC Cruises’ expanding partnership with Formula 1 and its commitment to enhancing fan experiences through luxury hospitality. The project also marks a multi-year investment in the Miami Grand Prix, positioning the brand at the forefront of combining high-end travel with global sporting events.
(PRESS RELEASE) MIAMI, FL, 2026-May-1 — /Travel PR News/ — MSC Cruises is set to introduce a new level of premium hospitality at the Formula 1 Crypto.com Miami Grand Prix in 2026, bringing its signature MSC Yacht Club concept from sea to trackside in a first-of-its-kind experience.
Positioned within the Marina area of the Miami International Autodrome, the installation will take the form of a multi-level, superyacht-inspired structure offering elevated views of the race circuit, particularly across turns 5 through 9. Designed to replicate the exclusivity of the MSC Yacht Club found aboard the company’s cruise ships, the concept will deliver a premium environment tailored for race weekend.
The trackside structure, spanning approximately 80 metres in length and rising multiple levels, has been created to immerse guests in both motorsport and luxury hospitality. With open-air terraces, lounge spaces, shaded seating, and water features, the venue aims to combine the elegance of a superyacht with the energy of a Formula 1 race environment.
Alberto Revelli, Head of Sport Sponsorships at MSC Cruises, highlighted that the initiative represents a natural extension of the company’s partnership with Formula 1, which began when MSC Cruises became a Global Partner of the championship in 2022. He noted that the concept translates the exclusivity and personalised service of the MSC Yacht Club into a dynamic, trackside setting, placing guests at the centre of the racing action.
The hospitality experience will feature multiple distinct areas across its decks. Guests will have access to private cabanas, relaxed lounge spaces, and reserved seating areas, alongside curated food and beverage offerings. A dedicated dining experience, including a reservation-only Chef’s Table developed in collaboration with Bagatelle, will provide an elevated culinary component throughout the race weekend.
Additional features include a themed lounge operated in partnership with Jack Daniel’s, offering custom cocktails, as well as a top-level viewing deck providing panoramic views across the circuit and surrounding venue. The broader Marina space will also include a general admission viewing platform, allowing more fans to experience the race from a unique vantage point.
MSC Cruises has confirmed that this initiative forms part of a multi-year commitment to delivering premium hospitality experiences at the Miami Grand Prix, reinforcing its growing presence within the global motorsport landscape. The company will also continue its involvement across the Formula 1 calendar, including title sponsorship of selected races in the 2026 season.
By bringing its flagship MSC Yacht Club concept ashore, MSC Cruises aims to redefine the race weekend experience, blending luxury travel, entertainment, and world-class motorsport into a single destination.
About MSC Cruises
Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America.
A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.
For more information on MSC Cruises, please click here.
About FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX
The FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX, established in 2022 on the FIA Formula 1® World Championship calendar, is the premier culmination of world-class racing, fan experience, entertainment and hospitality, located in Miami Gardens, Florida. The event is hosted by South Florida Motorsports (SFM), who was awarded Promoter of the Year by Formula 1 in 2025, and by the judges of the prestigious Autosport Awards in January 2026. The race was also recognized as Best New Event of 2022 by Sports Business Journal and was awarded the prestigious FIA Three-Star Environmental Accreditation rating for its overall sustainability and environmental management efforts. Now entering its fifth year, the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX is held at the Miami International Autodrome, a 19-turn, 3.36-mile track within the complex of Hard Rock Stadium, the home of the legendary Miami Dolphins NFL team. For more information please visit: https://media.f1miamigp.com/
About the MIAMI INTERNATIONAL AUTODROME
The Miami International Autodrome (MIA), established in 2022 with the debut of the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX, has become one of the fastest-growing motorsports circuits in the world. The autodrome, which is built around the iconic Hard Rock Stadium, consists of five FIA Grade One track configurations, including the 19-turn, 5.41km Grand Prix circuit, the Extended Marina Loop (19 turns, 4.52km), the Marina Loop (18 turns, 3.94km), the Extended MIA Loop (13 turns, 2.30km) and finally the MIA Loop (14 turns, 2.83km).
The circuit has hosted a wide range of racing series since opening in 2022, including Formula 1, Formula 2, F1 Academy, Ferrari Racing Days, Porsche Carrera Cup, McLaren Trophy America and the W Series. The Miami International Autodrome also hosted Formula E’s Evo Sessions in 2025 and hosted the Miami E-Prix in January 2026. The circuit is home to the Precision Drive Club, a private driving club with exclusive access to the track. Community events such as the Dolphins Cancer Challenge, the NFL’s largest philanthropic event with more than $100 million raised for cancer research over the past 16 years, also utilize the MIA facilities.
SOURCE: MSC Cruises SA
