PATA and PolyU Renew Partnership to Continue Asia Pacific Visitor Forecasts Reports Through 2027

(IN SHORT) PATA has renewed its partnership with PolyU for another three years, continuing the Asia Pacific Visitor Forecasts reports. This collaboration, set to run from 2024 to 2027, will provide essential insights to the tourism industry amidst economic and geopolitical uncertainties. The partnership involves using advanced forecasting techniques and AI algorithms to analyze key… Read the full press release

Phetchaburi Prepares to Host PATA Destination Marketing Forum 2024, Showcasing Cultural and Culinary Tourism

Phetchaburi Province, TCEB, DASTA, TAT, Dusit Thani Hua Hin and PATA held a press conference on the preparation of the forum. (IN SHORT) Phetchaburi Province is set to host the PATA Destination Marketing Forum 2024 (PDMF 2024) from November 12 to 14, 2024. A press conference on October 30 highlighted the partnership between the Pacific… Read the full press release

PATA Renews Partnership with OAG to Enhance Aviation Data Accessibility for Members

(IN SHORT) The Pacific Asia Travel Association (PATA) has renewed its partnership with OAG, designating the company as its Preferred Partner and exclusive aviation data provider for the next three years. PATA CEO Noor Ahmad Hamid emphasized the importance of this collaboration, which will provide members with vital aviation data to monitor flight capacity and… Read the full press release

PATA Reports Strong Recovery in Asia Pacific Tourism with 2024 Outlook for Continued Growth

(IN SHORT) The Pacific Asia Travel Association (PATA) released its Annual Tourism Report for 2024, highlighting a significant rebound in international visitor arrivals (IVAs) across the Asia Pacific region, which nearly doubled in 2023 compared to the previous year. The report reveals that 522 million visitors arrived in 47 destinations, marking a 94.3% increase. Key… Read the full press release

PATA Youth Symposium and Career Fair 2024 Connects Future Tourism Leaders with Industry Experts

(IN SHORT) The PATA Youth Symposium and Career Fair 2024, hosted by Dusit Thani College, welcomed over 200 students and industry delegates from 12 destinations. Organized by the Pacific Asia Travel Association (PATA), the event featured presentations on the future of tourism, the role of AI, and the importance of Diversity, Equity, and Inclusion (DEI)… Read the full press release

PATA and MGM Launch Sustainable MICE Training Programme to Strengthen Macao’s Event Industry

(IN SHORT) PATA and MGM are launching a capacity-building programme in Macao from September 24-26, 2024, aimed at enhancing the skills of local MICE professionals. The programme, “Macao MICE Forward: Innovate, Sustain, Excel,” focuses on sustainable practices, digital marketing, and the integration of AI in event management. With expert-led sessions and workshops, the initiative aims… Read the full press release

Celebrating Excellence: PATA Recognizes Chapters and Student Leaders for Outstanding Contributions to Travel and Tourism

PATA Face of the Future 2024 Honoured for Outstanding Achievements (IN SHORT) PATA recognized the achievements of its Chapters and Student Chapters during the PATA Power of Networking session in Bangkok. Awards were given to various chapters for their leadership, engagement with young tourism professionals, and sustainability initiatives. The PATA India Chapter received the Spirit… Read the full press release

Tourism Seasonality Summit and PATA Join Forces to Address Seasonal Tourism Challenges in Asia Pacific

(IN SHORT) The Pacific Asia Travel Association (PATA) has signed a Memorandum of Understanding (MOU) with the Tourism Seasonality Summit (TSS) to address tourism seasonality challenges in the Asia Pacific region. This partnership aims to develop strategies to manage and alleviate the impact of peak season tourism, which can lead to over-tourism. The agreement was… Read the full press release

Strategic Partnership Forged Between PATA and Sanya Tourism Board to Boost Tropical Coastal Tourism

Upcoming PATA Event — the 2024 Tropical Coastal City Tourism Event in Sanya, China Announced (IN SHORT) The Pacific Asia Travel Association (PATA) and the Sanya Tourism Board have signed a Memorandum of Understanding (MOU) to collaborate on enhancing tourism in Sanya and other tropical islands in the Asia Pacific. The partnership aims to promote… Read the full press release

Asia Pacific Tourism Recovery a Mixed Picture, But Visa Easing and More Air Capacity Would Help

Experts convened by PATA also show that digitalisation, localisation, seamless travel payments and tourism aligned to values are redefining the new Asia Pacific tourism landscape   Bangkok, 2024-Jun-13 — /Travel PR News/ — New consumer preferences and habits have emerged in the first half of 2024 in an Asia Pacific tourism sector which is recovering from… Read the full press release

PATA Annual Summit 2024: Reimagining Tourism with Global Leaders

(IN SHORT) The Pacific Asia Travel Association (PATA) is gearing up for its Annual Summit 2024 in Macao, China, from May 15-17, 2024. The event, themed ‘Reimagining Tourism,’ aims to foster discussions on transforming the Asia Pacific tourism industry to be more resilient and sustainable. With esteemed speakers from various sectors including tourism, government, and… Read the full press release

Enhancing Resilience: PATA Expands Tourism Destination Resilience Programme to Sarawak, Malaysia

(IN SHORT) PATA has expanded its Tourism Destination Resilience (TDR) Programme to Sarawak, Malaysia, aiming to bolster resilience and sustainability in the Asia Pacific tourism sector. As tourism rebounds from the COVID-19 pandemic, the focus on resilience is crucial to prevent reverting to pre-pandemic practices. The program, which emphasizes a holistic approach beyond traditional metrics… Read the full press release

PATA Unveils Comprehensive Visitor Forecasts for Asia Pacific 2024-2026

(IN SHORT) The Pacific Asia Travel Association (PATA) released its Asia Pacific Visitor Forecasts 2024-2026 report, offering detailed insights into the projected growth and recovery of 39 destinations within the region. Highlighting recovery rates and trends, the report indicates a promising trajectory for international visitor arrivals (IVAs) in the Asia Pacific, with an expected increase… Read the full press release

PATA’s Women in Travel Conference in the Philippines: Empowering Diversity and Sustainability in Tourism

(IN SHORT) The Pacific Asia Travel Association (PATA) is gearing up to host the PATA International Conference on Women in Travel from March 20-22, 2024, in the Philippines, showcasing the commitment to gender equality and empowerment in the tourism sector. With a focus on addressing gender disparities and promoting women’s leadership, the conference aims to… Read the full press release

PATA Forecasts Strong Growth in Asia Pacific International Visitor Arrivals Amid Post-COVID Recovery

(IN SHORT) The Pacific Asia Travel Association (PATA) unveils its Executive Summary report detailing forecasts for international visitor arrivals (IVAs) across the Asia Pacific region from 2024 to 2026. Despite potential scenarios ranging from mild to severe, the report predicts robust annual growth, with pre-COVID arrival levels anticipated to be surpassed by 2024. PATA CEO… Read the full press release

PATA Travel Mart 2024: Uniting Asia Pacific’s Tourism Industry in Bangkok

(IN SHORT) The Pacific Asia Travel Association (PATA) is gearing up to host the 47th edition of PATA Travel Mart (PTM) at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand, from August 27-29. With Thailand serving as the backdrop for this significant event, PATA Chair Peter Semone highlights the enduring partnership between PATA… Read the full press release

PATA and ICCA Forge Partnership to Boost Business Travel and Sustainability in Asia Pacific

(IN SHORT) The Pacific Asia Travel Association (PATA) and the International Congress and Convention Association (ICCA) have signed a Memorandum of Understanding (MoU) to strengthen their collaboration in promoting responsible and sustainable growth within the travel and tourism industry, both regionally and globally. The agreement, signed during the 62nd ICCA Congress hosted by the Thailand… Read the full press release

PATA and Visa Empower Southeast Asian Tourism SMEs with Finance and Digital Skills Workshops

(IN SHORT) The Pacific Asia Travel Association (PATA) has successfully concluded a series of finance and digital skills workshops for small and medium-sized enterprises (SMEs) in the tourism sector across Vietnam, Indonesia, Cambodia, and the Philippines. In partnership with Visa, these workshops aimed to enhance the financial management and digital literacy of tourism businesses, especially… Read the full press release

Asia Pacific Tourism Shows Resilience with Strong Rebound in International Visitor Arrivals

BANGKOK, THAILAND, 2023-Oct-24 — /Travel PR News/ — After a series of annual contractions in international visitor arrivals (IVAs) in recent years, calendar year 2022 saw 44 destinations across the Asia Pacific region end with a collective annual gain of almost 124.2 million foreign arrivals, to return a collective inbound count of nearly 265.5 million,… Read the full press release

PATA Recognizes Outstanding Contributions to Asia Pacific Tourism

BANGKOK, THAILAND, 2023-Oct-15 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has presented awards to two individuals in recognition for their contributions to the responsible development of travel and tourism in the Asia Pacific region. The following awards were presented on Saturday, October 7 during the PATA Board Dinner and Awards Presentation hosted by… Read the full press release

PATA Recognizes Outstanding Contributions at Awards Presentation in New Delhi

BANGKOK, THAILAND, 2023-Oct-15 — /Travel PR News/ —The Pacific Asia Travel Association (PATA) honoured the accomplishments of two PATA Chapters and two Student Chapters in New Delhi, India on Saturday, October 7 during the PATA Board Dinner and Awards Presentation hosted by Ministry of Tourism, Government of India. PATA Chair Peter Semone said, “The PATA Chapters… Read the full press release

Sangeetha Liyanapathirana Named 2023 PATA Face of the Future for her Commitment to Sustainable Tourism and Youth Engagement

BANGKOK, THAILAND, 2023-Sep-01 — /Travel PR News/ — Sangeetha Liyanapathirana, Manager – Health, Hygiene and Sustainability at Cinnamon Hotels & Resorts, has been named as the 2023 PATA Face of the Future. This is the most prestigious honour open to young tourism professionals in the Asia Pacific region. “This year we received a fantastic list… Read the full press release

Ms Noredah Othman and Dr. Gerald Perez Join PATA Executive Board to Advance Tourism Initiatives

BANGKOK, THAILAND, 2023-Jul-07 — /Travel PR News/ — The Pacific Asia Travel Association(PATA) is pleased to announce the re-appointment of Ms Noredah Othman, CEO, Sabah Tourism Board, Malaysia and the election of  Dr. Gerald Perez, Vice President, Guam Visitors Bureau, USA to the PATA Executive Board for a two-year term beginning June 27, 2023. On… Read the full press release

PATA Signs MoU with SPTO to Strengthen Partnership and Encourage Advocacy Marketing and Communication in the Asia Pacific Region

BANGKOK, THAILAND, 2023-Apr-25 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has signed a Memorandum of Understanding (MoU) with the Pacific Tourism Organisation (SPTO), to promote and strengthen shared interests between the two organisations in the areas of market access, innovative events, membership and communications to name a few. PATA Chair Peter… Read the full press release

PATA and Visa complete Informal Workers Programme in Bali to support tourism industry’s overlooked stakeholders

BANGKOK, THAILAND, 2023-Apr-04 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) and Visa are delighted to announce the completion of the Informal Workers Programme in Bali, Indonesia. The programme was created in 2021 as a response to the COVID-19 pandemic to support one of the most important – but often overlooked – stakeholders… Read the full press release

PATA Gold Awards 2023: Celebrating Excellence and Innovation in Asia Pacific Tourism Industry

BANGKOK, THAILAND, 2023-Mar-30 — /Travel PR News/ — Organisations and individuals making outstanding contributions towards the successful promotion of the travel and tourism industry throughout the Asia Pacific region are encouraged to submit entries to the PATA Gold Awards 2023. The deadline for submissions is May 31, 2023. Now in its 39th year and sponsored… Read the full press release

PATA Predicts Strong Annual Increase in Inbound Visitors to Asia Pacific in 2023

BANGKOK, THAILAND, 2023-Mar-02 — /Travel PR News/ — The latest forecasts from the Pacific Asia Travel Association (PATA) predict strong annual increases in inbound visitor numbers for Asia Pacific under each of the mild, medium, and severe scenarios in 2023, with growth rates ranging from 71% under the latter scenario conditions to as much as 104%… Read the full press release

PATA and Visa team up to support small and medium-sized tourism businesses and informal workers for a more resilient future

BANGKOK, THAILAND, 2023-Feb-14 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is delighted to announce the start of a new collaboration with Visa to extend the Tourism Destination Resilience (TDR) Programme and continue to help build a more resilient and sustainable tourism industry. The COVID-19 pandemic has painfully proven the importance for… Read the full press release

PATA Destination Experience Forum and Mart 2023 to Showcase Best Practices in Sustainable Tourism in Kuching, Malaysia

Focusing on Ecotourism, Gastronomy Tourism, Adventure Travel, Destination Management and Digital Marketing, the event is composed of four components – Destination Experiences, a Conference, a B2B Adventure Travel Trade Show and various networking opportunities  BANGKOK, THAILAND, 2023-Feb-09 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is set to organise the PATA Destination Experience Forum and Mart… Read the full press release

PATA announces Professor Kishore Mahbubani as a speaker at the PATA-GBTA APAC Travel Summit 2022

He leads a diverse line-up of industry leaders and experts speaking at the upcoming event. BANGKOK, THAILAND, 2022-Dec-11 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is proud to announce that Professor Kishore Mahbubani, Diplomat; Founding Dean of the Lee Kuan Yew School of Public Policy, NUS; Former President of UN Security Council has… Read the full press release