Tag Archives: marketing

JW Marriott Launches ‘Stay in the Moment’ Campaign Starring South Korean Actor Lee Min-ho in Asia-Pacific

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Renowned actor Lee Min-Ho Stars in K-drama inspired campaign video capturing the beauty of immersive surroundings and mindful moments (IN SHORT) JW Marriott, a luxury brand within Marriott Bonvoy’s portfolio, has unveiled its “Stay in the Moment” campaign in the Asia-Pacific region. The campaign features a K-drama-inspired video starring renowned South Korean actor, Lee Min-ho…. Read the full press release

Maldives Promotes Sustainability and Atoll Diversity at Exclusive Media Meet During WTM London 2023

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(IN SHORT) The Maldives Marketing and Public Relations Corporation (MMPRC) hosted a highly-anticipated Maldives Media Meet at WTM London 2023. The event, led by CEO Thoyyib Mohamed, emphasized sustainability and the Maldives’ five-year marketing journey. Thoyyib highlighted the transformative shift in the country’s tourism sector and its alignment with the Maldives Fifth Tourism Master Plan… Read the full press release

Maldives Tourism Promotes Atoll Diversity with New Website Segment

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(IN SHORT) The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a new section on its Visit Maldives website dedicated to showcasing the diverse atolls of the Maldives. The segment, available at “atolls.visitmaldives.com,” offers detailed information about different regions, starting with Addu Atoll and Fuvahmulah Atoll. With 26 atolls in the Maldives, this initiative… Read the full press release

Cathay Cargo Terminal Marks 10th Anniversary with New International Branding and Vision for the Future

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Focusing on digital leadership, sustainability leadership and expanding footprint into the Greater Bay Area Hong Kong, China, 2023-Oct-15 — /Travel PR News/ — Cathay Cargo Terminal celebrated its 10-year anniversary of full operations at Hong Kong International Airport (HKIA) by rolling out its new marketing brand internationally and hosting a special party for customers and… Read the full press release

The Ritz-Carlton Unveils ‘Leave Better’ Campaign, Inspiring Personal Growth Through Luxury Travel

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As travelers embark on new journeys, the campaign celebrates the transformative power of travel, affirming The Ritz-Carlton’s enduring commitment to inspiring self-discovery in exceptional destinations. BETHESDA, MD, 2023-Sep-27 — /Travel PR News/ — The Ritz-Carlton Hotel Company, L.L.C., is pleased to announce the launch of a new international marketing campaign, speaking to the continued evolution… Read the full press release

Cathay Launches Global Premium Travel Lifestyle Brand with ‘Feels Good To Move’ Campaign

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Cathay will now be the master brand around the world, simplifying the way our customers interact with us Hong Kong, China, 2023-Sep-22 — /Travel PR News/ — Cathay is excited to announce that its new premium travel lifestyle brand is officially rolling out to markets around the world, celebrating passion for travel as a way… Read the full press release

UNWTO Collaborates with Thassos Municipality to Foster Inclusive Tourism Recovery and Development

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Madrid, Spain, 2023-Aug-31 — /Travel PR News/ — UNWTO will work with the Municipality of Thassos in Greece to help the island rebuild its tourism sector in an inclusive way. The new joint project will focus on two core issues, namely tourism marketing and community involvement in tourism on Thassos. The work is part of… Read the full press release

PATA Signs MoU with SPTO to Strengthen Partnership and Encourage Advocacy Marketing and Communication in the Asia Pacific Region

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BANGKOK, THAILAND, 2023-Apr-25 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has signed a Memorandum of Understanding (MoU) with the Pacific Tourism Organisation (SPTO), to promote and strengthen shared interests between the two organisations in the areas of market access, innovative events, membership and communications to name a few. PATA Chair Peter… Read the full press release

UNWTO and AVIAREPS partner to offer destination marketing grants in Europe

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Madrid, Spain, 2023-Mar-30 — /Travel PR News/ — UNWTO will work with its Affiliate Member AVIAREPS to offer grants for destination marketing and research services to five countries in Europe. The UNWTO + AVIAREPS Destination Marketing Grant will allow selected Member States to benefit from a range of digital marketing services, to be supplied on… Read the full press release

Maldives Showcases Best of Tourism at FESPO 2023 in Switzerland: MMPRC Joins Forces with 12 Industry Partners

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MALE, MALDIVES, 2023-Feb-07 — /Travel PR News/ — The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is thrilled to announce our participation in FESPO 2023, Switzerland’s premier travel and tourism event. Taking place from 2-5 February, over 600 exhibitors are expected to join this event held in Zürich, Switzerland. MMPRC is showcasing the best… Read the full press release

Visit Maldives Leads 64 Industry Representatives at OTM Mumbai Travel Trade Event

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MALE, MALDIVES, 2023-Feb-07 — /Travel PR News/ — Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), along with 64 industry representatives, are currently in Mumbai, India, participating at one of the premium travel trade events held in the country, OTM Mumbai. MMPRC and our industry partners are at this event to connect with travel trade… Read the full press release

Singapore Airlines Launches “Welcome to World Class” Global Campaign

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Singapore, 2023-Jan-31 — /Travel PR News/ — Singapore Airlines (SIA) today (30 January 2023) launched its latest global brand campaign, which will run on television, print, digital, out-of-home, and social media platforms. Titled Welcome to World Class, the campaign reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey. This… Read the full press release

AirAsia Super App Launches #AyokemBALI Campaign to Bring Tourists to the Iconic Island of the Gods and its Hidden Gems

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Launches #AyokemBALI campaign to invite foreigners to rekindle remarkable experience in idyllic Bali airasia ride provides seamless e-hailing transportation to explore Island of the Gods Kuala Lumpur, Malaysia, 2023-Jan-28 — /Travel PR News/ — Bali, also known as the Island of the Gods, has so many charms like no other. For a long time, the… Read the full press release

Northstar Travel Group Appoints Nick Powell as Managing Director of EMEA, Focusing on Growth and Development in UK and European Markets

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Rutherford, New Jersey, 2023-Jan-22 — /Travel PR News/ — Northstar Travel Group (“Northstar”), the largest information services, data, events, and marketing solutions company focused exclusively on the travel industry, has named Nick Powell Managing Director, EMEA effective today (January 17, 2023). Powell replaces David Chapple, Managing Director of the group since its acquisition in 2019,… Read the full press release

MSC Cruises Launches New Global Brand Campaign: ‘Discover the Future of Cruising’ Showcasing Commitment to Sustainability

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MSC Cruises launches its new global brand campaign – “Discover the future of cruising” – to be rolled-out in over 30 markets, and which highlights the brand’s long-standing and unwavering commitment to sustainability Filmed on board MSC World Europa, the most environmentally advanced ship to date within the MSC Cruises fleet, the campaign zeroes in… Read the full press release

Maldives Marketing and Public Relations Corporation Promotes the Sunny Side of Life at MATKA Nordic Travel Fair 2023

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MALE, MALDIVES, 2023-Jan-22 — /Travel PR News/ — The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is taking part in the MATKA Nordic Travel Fair 2023 to promote the Sunny Side of Life to the Nordic travel trade and consumers. The event is being held from 19 to 22 January 2023 at the Messukeskus… Read the full press release

Discover the Sunny Side of Life: Maldives Showcases Diverse Tourism Experiences at Fitur 2023 Trade Fair

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MALE, MALDIVES, 2023-Jan-22 — /Travel PR News/ — Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), along with our industry partners, are marketing the Sunny Side of Life and all its wonders at Fitur 2023, the global meeting point for tourism professionals and leading trade fair for inbound and outbound markets. From January 18th to… Read the full press release

Maldives Partners with McDonald’s Travel TV to Promote Unique Experiences in German-Speaking Markets

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MALE, MALDIVES, 2023-Jan-17 — /Travel PR News/ — Maldives Marketing & Public Relations Corporation (MMPRC/ Visit Maldives) has launched a campaign with McDonald’s Travel TV to promote the Maldives in the German-speaking markets. The Maldives will be advertised in 700 McDonald’s outlets with a reach of 35 million consumers. The advertisement will showcase the unique… Read the full press release

Leading Industry Executives Appointed to Brand USA’s 2023 Board of Directors, Led by Todd Davidson as Board Chair

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WASHINGTON, DC, 2023-Jan-14 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, today (January 11, 2023) announced the newly appointed and reappointed directors who will comprise its 2023 board of directors. Todd Davidson, chief executive officer of Travel Oregon, will serve as board chair. Davidson was first appointed to… Read the full press release

Swissport selects BCW as Global PR Partner to Boost Communications Strategy

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Zurich, Switzerland, 2023-Jan-12 — /Travel PR News/ — Swissport has appointed BCW as its first multi-disciplinary, global partner for PR, Public Affairs and Crisis Communications. In close collaboration with local teams, Swissport Group Communications and BCW Switzerland will coordinate the partnership from Zurich, where Swissport International AG is headquartered. Swissport, the world’s leading aviation services… Read the full press release

Emirates launches latest “Lovers of World Football” ads

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Dubai, UAE, 2022-Nov-23 — /Travel PR News/ — Emirates is gunning for the attention of football fans around the world, with a hat-trick of adverts in the latest instalment of its “Lovers of Sport” campaign. Featuring Arsenal stars – goalkeeper Aaron Ramsdale, defender Ben White, and winger Bukayo Saka – who have all been called up to the England… Read the full press release

Mandarin Oriental to feature celebrated Indian actress Alia Bhatt in its “I’m a Fan” advertising campaign

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Hong Kong, 2022-Oct-05 — /Travel PR News/ — Alia Bhatt, five times winner of India’s Best Actress Award, is the latest celebrity fan to feature in Mandarin Oriental’s globally renowned advertising campaign, “I’m a Fan”. Famous for her epic roles in Hindi films, the actress recently secured a place in Netflix’s Global Top 10 films… Read the full press release

Emirates launches new global ad campaign featuring latest brand ambassador Gerry the Goose

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New TV and online advertising campaign takes playful look at the airline’s Fly Better philosophy Dubai, UAE, 2022-Aug-30 — /Travel PR News/ — Following in the footsteps of iconic film and TV personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates latest brand ambassador Gerry the Goose is inviting customers to take a gander at… Read the full press release

Maldives Marketing and Public Relations Corporation and Kuoni UK launch destination marketing campaign

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Male, Maldives, 2022-Mar-02 — /Travel PR News/ — Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has kicked off a destination marketing campaign with Kuoni UK, taking place from 28th February for a duration of one month. Kuoni UK is a tour operator established in 1966, providing premium tourism offers from around the world to… Read the full press release

Worldwide Travel Alliance Partners with Uganda’s Ganyana Safaris

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Elephants in Queen Elizabeth National Park; the Lemala Wildwaters Lodge in Jinja; and the Silver Back adult male gorilla in Bwindi Impenetrable National Park

  New partnership starts as the destination launches its “Explore Uganda – The Pearl of Africa” campaign; covid testing on arrival at Entebbe also dropped from 16 February as Ugandan tourism recovery gets under way LOS ANGELES, CA, 2022-Feb-24 — /Travel PR News/ — The Worldwide Travel Alliance (WTA) has announced a new partnership with… Read the full press release

TOURISM AUSTRALIA APPOINTS ONE GREEN BEAN AS RETAINED UK PR AGENCY

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London, UK, 2022-Feb-09 — /Travel PR News/ — One Green Bean has been awarded a new three-year contract by Tourism Australia to manage the brand’s UK public relations following a competitive pitch. The integrated PR, marketing and social media agency will lead the development and implementation of a communications strategy to position Australia as a highly desirable,… Read the full press release

Chryssa Westerlund appointed executive vice president and chief revenue officer of The Metropolitan Washington Airports Authority

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Washington DC, USA, 2022-Feb-02 — /Travel PR News/ — The Metropolitan Washington Airports Authority announced Thursday that Chryssa Westerlund has been named executive vice president and chief revenue officer, responsible for airline business development, marketing and consumer strategy, concessions, commercial parking, corporate communications and government affairs for Reagan National and Dulles International airports, the Dulles… Read the full press release

SFO recognized by Airports Council International – North America for its marketing and communications efforts

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Airport scores in multiple categories of Airports Council International – North America awards SAN FRANCISCO, CA, 2021-Nov-10 — /Travel PR News/ — Airports Council International – North America (ACI-NA), the foremost advocate for airport operators in North America, has awarded San Francisco International Airport (SFO) multiple first-place awards for its marketing and communication programs. “We… Read the full press release

L’Italia è Campione d’Europa! Il racconto di 24 h a Wembley!

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Roma, Italia, 2021-Lug-17 — /Travel PR News/ — Esattamente 24 ( di ore ), sì, sono bastate per vivere una “notte magica”, quella dela vittoria degli azzurri di Mister Mancini nel campionato europeo. Chi l’avrebbe mai detto che sarebbe andata così. Lavoro negli eventi sportivi da tanti anni orma e questo, non è altro che… Read the full press release