Brand USA appoints James Huang as regional director to manage its strategic travel trade and marketing efforts in China

BEIJING, CHINA, 2018-Mar-20 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, today announced that it has selected Contineo Marketing Group in China and, effective May 1, 2018, will appoint James Huang – a well-respected tourism leader with extensive destination marketing experience – as the regional director to manage… Read the full press release

Brand USA announces the launch of Travesía Musical in Mexico

MacGillivray Freeman Films, Brand USA, and Sponsoring Partners Announce the Mexico Launch of Travesía Musical, their Newest IMAX® Documentary Starring Grammy Award®-Nominated Singer and Songwriter Aloe Blacc and Narrated by World Famous Guitarist and Composer, Javier Bátiz New film uses the universal language of music to welcome Mexican travelers to most iconic cities in the USA… Read the full press release

Brand USA launches new travel trade website: VisitTheUSA.com/TravelTrade

BERLIN, GERMANY, 2018-Mar-13 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, has announced the launch of a new travel trade website: VisitTheUSA.com/TravelTrade. The new online platform will act as a comprehensive, one-stop gateway for travel industry professionals looking to better sell the USA. Created specifically to fit the needs… Read the full press release

Brand USA names Karly Melo regional director to manage its travel trade and marketing efforts in Canada

TORONTO, Canada, 2018-Feb-12 — /Travel PR News/ — Brand USA, the destination-marketing organization for the United States, has named Karly Melo regional director to manage the strategic travel trade and marketing efforts for Brand USA in Canada. In her new role, Melo will collaborate with the Toronto office of TimeZoneOne, a global creative-services and communications agency…. Read the full press release

Brand USA names Lourdes Berho regional director to manage its travel trade and marketing efforts in Mexico

MEXICO CITY, Mexico, 2018-Feb-12 — /Travel PR News/ — Brand USA, the destination-marketing organization for the United States, has named Lourdes Berho regional director to manage the strategic travel trade and marketing efforts for Brand USA in Mexico. Berho, founder of Mexico City-based Alchemia: In the Business of Transformation®, and former CEO of the Mexico Tourism… Read the full press release

Brand USA launches its “Market the Welcome” program at Hartsfield-Jackson Atlanta International Airport

ATLANTA, GEORGIA, 2017-Nov-27 — /Travel PR News/ — Brand USA, the destination-marketing organization for the United States – in partnership with Hartsfield-Jackson Atlanta International Airport, Atlanta Convention & Visitors Bureau, and Georgia Tourism – has launched its “Market the Welcome” program to welcome travelers through the international arrival process at the world’s busiest airport. The… Read the full press release

Brand USA announces three new initiatives for agents in the UK & Ireland

United Kingdom, 2016-Nov-14 — /Travel PR News/ — Brand USA has announced three new initiatives specifically for the travel trade, including a USA Discovery Programme incentive for agents in the UK & Ireland, a new global .com site, and plans for an online USA Tool Kit. The incentive has been launched on the UK version of… Read the full press release

Brand USA: MacGillivray Freeman’s new adventure documentary “NATIONAL PARKS ADVENTURE” opens globally on February 12th

Laguna Beach, CA, 2016-Feb-08 — /Travel PR News/ — MacGillivray Freeman’s new adventure documentary for IMAX® and giant screen theatres, “NATIONAL PARKS ADVENTURE,” opens globally on Friday, February 12th with a roll-out expansion release through the Fall. The film, produced in association with Brand USA, the nation’s destination marketing organization, and presented globally by Expedia, Inc…. Read the full press release

Brand USA announces Time Inc.’s Sunset and Coastal Living as sponsor of its 3D giant-screen film, “National Parks Adventure”

Washington, DC, 2016-Jan-22 — /Travel PR News/ — Brand USA – the destination-marketing organization for the United States – announces that Time Inc.’s Sunset and Coastal Living brands have signed on as “Proud Sponsors” of its new, 3D giant-screen film, “National Parks Adventure,” which will be released in IMAX® theaters and other giant-screen venues in the… Read the full press release

Brand USA: US and China will undertake a year of deeper cooperation in the travel and tourism space under the US-China Tourism Year

Ninth Annual U.S.-China Tourism Leadership Summit Sets the Stage to Expand and Enhance Program Opportunities for the Industry Presidential Announcement Highlights Focus on U.S.-Chinese Tourism Cooperation Washington, DC, 2015-9-28 — /Travel PR News/ — President Obama and President Xi of China today announced that the United States and China will undertake a year of deeper… Read the full press release

Brand USA announces Expedia, Inc. as the first global sponsor and exclusive online travel activation partner for the new giant-screen film that celebrates the USA’s great outdoors

Orlando, FL, 2015-6-2 — /Travel PR News/ — Brand USA – the destination-marketing organization for the United States announces Expedia, Inc. as the first global sponsor and exclusive online travel activation partner for the new giant-screen film that celebrates the USA’s great outdoors. The film is scheduled for global release to coincide with the centennial… Read the full press release

Brand USA takes the lead role on the planning and operation of the ninth annual U.S.-China Leadership Summit in Los Angeles, Sept. 8-11

About 200 participants to convene in Los Angeles this fall Orlando, FL, 2015-6-2 — /Travel PR News/ — For the first time, Brand USA – the destination-marketing organization for the United States – takes the lead role on the planning and operation of the ninth annual U.S.-China Leadership Summit, scheduled for Sept. 8-11 this year… Read the full press release

Brand USA showcases the United States’ rich culinary landscape through a culinary tourism strategy

New website, guidebook, and partnership showcase the United States’ rich culinary landscape Orlando, FL, 2015-6-2 — /Travel PR News/ — Brand USA, the destination-marketing organization for the nation, is enticing international travelers to visit the United States through a culinary tourism strategy that includes the newly launched online content hub, guidebook, broadcast sponsorships, and partnerships… Read the full press release

Oxford Economics: Brand USA generated more than 2 million incremental visitors to the U.S. from around the globe over the past two years

Orlando, FL, 2015-6-2 — /Travel PR News/ — Brand USA – the nation’s destination-marketing organization – generated more than 2 million incremental visitors to the U.S. from around the globe over the past two years, according to a new study by Oxford Economics. Those visitors accounted for $6.5 billion in incremental spending, which injected nearly… Read the full press release

Brand USA to launch its culinary tourism strategy and partnership with James Beard Foundation

Washington, DC, 2015-5-8 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States charged with increasing international tourism into the United States, announced it will launch its culinary tourism strategy in conjunction with its participation at the James Beard Foundation Awards Ceremony and Gala Reception on Monday, May 4, at… Read the full press release

David Whitaker to become chief marketing officer for Brand USA on May 11, 2015

WASHINGTON, 2015-3-20 — /Travel PR News/ — Industry veteran David Whitaker has been tapped to become chief marketing officer for Brand USA, the destination marketing organization for the United States. Whitaker will join Brand USA on May 11, 2015, following eight years as president and CEO of Tourism Toronto, the fourth largest city in North… Read the full press release

The Board of Trustees of the Destination & Travel Foundation selected Brand USA as the upcoming recipient of its highest honor, the Spirit of Hospitality Award

WASHINGTON, 2015-3-20 — /Travel PR News/ — The Board of Trustees of the Destination & Travel Foundation has selected America’s destination marketing organization, Brand USA, as the upcoming recipient of its highest honor, the Spirit of Hospitality Award. The award is presented annually to the individual or organization that has shown exceptional dedication and commitment… Read the full press release

Brand USA: travelers considering a visit to US can now access new interactive map that features content from Instagram and Google Maps

Online Trip-Planning with thousands of constantly changing photos, geo-targeted for international visitors! Washington, DC, 2015-1-27 — /Travel PR News/ — Prospective international travelers considering a visit to the United States can now access an exciting and new interactive map that features content from Instagram and Google Maps. The enhanced map – created via API access to Instagram,… Read the full press release

Explore Minnesota CEO John Edman joins Brand USA board of directors

Brand USA welcomes John Edman, director and CEO of Explore Minnesota Tourism, to board of directors Washington, D.C., 2015-1-9 — /Travel PR News/ — The board of directors of Brand USA today announced the appointment of John Edman, director and CEO of Explore Minnesota, as its newest board member. “John joins the Brand USA board during a… Read the full press release

Brand USA in partnership with American Airlines and British Airways confirms the 2015 MegaFam familiarisation tour for international travel agents

London, UK, 2014-11-5 — /Travel PR News/ — Brand USA, the destination marketing organisation for the United States, in partnership with American Airlines and British Airways is pleased to announce confirmation of the 2015 MegaFam, a multi-destination familiarisation tour for international travel agents. The 2015 MegaFam will visit 22 states, 12 of which have not previously been… Read the full press release

VISIT FLORIDA partners with Brand USA to create marketing program called Shop Florida

Tallahassee, Fla., 2014-9-24 — /Travel PR News/ — Brazilians love shopping in the USA, especially in the Sunshine State. Consider the overwhelming evidence: Of 2.1 million U.S.-bound visitors in 2013, six of every seven came to Florida. Those 1.8 million visitors contributed $2.3 billion to the state economy. In spring 2015, VISIT FLORIDA will partner with… Read the full press release

Brand USA and MacGillivray Freeman Films team up to produce film that celebrates the USA as top travel destination

Film for IMAX® Theatres to celebrate National Parks’ Centennial Anniversary Chicago, 2014-04-9 — /Travel PR News/ — Brand USA, the nation’s destination marketing organization, in partnership with MacGillivray Freeman Films, is producing a film for IMAX and other giant screen theatres that celebrates the USA as a top travel destination. With a planned release in mid-2015 to… Read the full press release

The National Geographic Travel and Brand USA developed digital campaign to showcase iconic road trips across America to international travelers

Chicago, 2014-04-9 — /Travel PR News/ — The National Geographic Travel group and Brand USA, the nation’s destination marketing organization, announced a digital campaign developed to showcase iconic road trips across America to the international travelers. Through the campaign, Andrew Evans, National Geographic Travel’s Digital Nomad, will be embarking on five awe-inspiring road trips that showcase the… Read the full press release

Brand USA opens its Brazil office

Washington, DC, 2014-03-28 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, officially opened its Brazil office. The office launch event held today in São Paulo was attended by U.S. Ambassador Liliana Ayalde Brand USA’s Senior Vice President for Global Partnerships Alfredo Gonzalez, and Brand USA’s in-market representatives. Press and travel… Read the full press release

Brand USA honored with two Gold and a Silver Adrian Award for advertising and digital marketing excellence by HSMAI

Washington, DC, 2014-3-5 — /Travel PR News/ — The Hospitality Sales & Marketing Association International (HSMAI) recognized Brand USA with two Gold and a Silver Adrian Award for advertising and digital marketing excellence for its winning entries in the 57th annual Adrian Awards, the largest and most prestigious travel marketing competition globally. This year’s contest attracted more… Read the full press release

Thomas Cook Group and Brand USA launched pan-European Social Media competition United Stories of America

Washington, DC, US, 2014-1-28 — /travelprnews.com/ — Thomas Cook Group and Brand USA, the destination marketing organisation for the United States of America, have today launched United Stories of America – a pan-European Social Media competition that offer participants the chance to win a holiday to the USA every month. Following on from the announcement that Thomas Cook… Read the full press release

Brand USA, British Airways, American Airlines confirm destinations and routes for the second annual Megafam 15 – 22 May

Washington, DC, US, 2014-1-23 — /travelprnews.com/ — Brand USA, together with British Airways and American Airlines, has confirmed the destinations and routes for the second annual Megafam, a multi-destination familiarization tour for international travel agents. Taking place from 15 – 22 May, the familiarization trip is now sealed as an annual event in the Brand USA calendar… Read the full press release

Thomas Cook Group and Brand USA into multimillion dollar agreement to promote the USA as the world’s leading destination for European visitors

Washington, DC, US, 2014-1-13 — /travelprnews.com/ — Thomas Cook Group and Brand USA, the destination marketing organisation for the United States of America, have today announced a major cooperative marketing agreement aimed at promoting the USA as the world’s leading destination for European visitors. The multimillion dollar agreement is the biggest media and partnership deal Brand USA… Read the full press release

Brand USA named Adnova, Comunicación Estratégica its international representation firm for Mexico and Central America

Adnova, Comunicación Estratégica specializes in representing clients in the United States Washington, DC, 2013-11-26 — /travelprnews.com/ — Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism-marketing effort, named Adnova, Comunicación Estratégica its international representation firm for Mexico and Central America, through 2015. “Mexico and Central America continue to show steady growth in both… Read the full press release

U.S. Travel Association and Brand USA launched new broadcast/production programme at IPW conference in Chicago, Illinois

Washington, DC, 2013-11-12 — /travelprnews.com/ — The U.S. Travel Association, in conjunction with premier partner Brand USA (the official tourism marketing organisation for the United States of America), has announced the launch of a new broadcast/production programme at the annual IPW conference in Chicago, Illinois. The brand new element for IPW Chicago 2014 will allow broadcast and… Read the full press release