David Whitaker to become chief marketing officer for Brand USA on May 11, 2015

WASHINGTON, 2015-3-20 — /Travel PR News/ — Industry veteran David Whitaker has been tapped to become chief marketing officer for Brand USA, the destination marketing organization for the United States. Whitaker will join Brand USA on May 11, 2015, following eight years as president and CEO of Tourism Toronto, the fourth largest city in North… Read the full press release

The Board of Trustees of the Destination & Travel Foundation selected Brand USA as the upcoming recipient of its highest honor, the Spirit of Hospitality Award

WASHINGTON, 2015-3-20 — /Travel PR News/ — The Board of Trustees of the Destination & Travel Foundation has selected America’s destination marketing organization, Brand USA, as the upcoming recipient of its highest honor, the Spirit of Hospitality Award. The award is presented annually to the individual or organization that has shown exceptional dedication and commitment… Read the full press release

Brand USA: travelers considering a visit to US can now access new interactive map that features content from Instagram and Google Maps

Online Trip-Planning with thousands of constantly changing photos, geo-targeted for international visitors! Washington, DC, 2015-1-27 — /Travel PR News/ — Prospective international travelers considering a visit to the United States can now access an exciting and new interactive map that features content from Instagram and Google Maps. The enhanced map – created via API access to Instagram,… Read the full press release

Explore Minnesota CEO John Edman joins Brand USA board of directors

Brand USA welcomes John Edman, director and CEO of Explore Minnesota Tourism, to board of directors Washington, D.C., 2015-1-9 — /Travel PR News/ — The board of directors of Brand USA today announced the appointment of John Edman, director and CEO of Explore Minnesota, as its newest board member. “John joins the Brand USA board during a… Read the full press release

Brand USA in partnership with American Airlines and British Airways confirms the 2015 MegaFam familiarisation tour for international travel agents

London, UK, 2014-11-5 — /Travel PR News/ — Brand USA, the destination marketing organisation for the United States, in partnership with American Airlines and British Airways is pleased to announce confirmation of the 2015 MegaFam, a multi-destination familiarisation tour for international travel agents. The 2015 MegaFam will visit 22 states, 12 of which have not previously been… Read the full press release

VISIT FLORIDA partners with Brand USA to create marketing program called Shop Florida

Tallahassee, Fla., 2014-9-24 — /Travel PR News/ — Brazilians love shopping in the USA, especially in the Sunshine State. Consider the overwhelming evidence: Of 2.1 million U.S.-bound visitors in 2013, six of every seven came to Florida. Those 1.8 million visitors contributed $2.3 billion to the state economy. In spring 2015, VISIT FLORIDA will partner with… Read the full press release

Brand USA and MacGillivray Freeman Films team up to produce film that celebrates the USA as top travel destination

Film for IMAX® Theatres to celebrate National Parks’ Centennial Anniversary Chicago, 2014-04-9 — /Travel PR News/ — Brand USA, the nation’s destination marketing organization, in partnership with MacGillivray Freeman Films, is producing a film for IMAX and other giant screen theatres that celebrates the USA as a top travel destination. With a planned release in mid-2015 to… Read the full press release

The National Geographic Travel and Brand USA developed digital campaign to showcase iconic road trips across America to international travelers

Chicago, 2014-04-9 — /Travel PR News/ — The National Geographic Travel group and Brand USA, the nation’s destination marketing organization, announced a digital campaign developed to showcase iconic road trips across America to the international travelers. Through the campaign, Andrew Evans, National Geographic Travel’s Digital Nomad, will be embarking on five awe-inspiring road trips that showcase the… Read the full press release

Brand USA opens its Brazil office

Washington, DC, 2014-03-28 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, officially opened its Brazil office. The office launch event held today in São Paulo was attended by U.S. Ambassador Liliana Ayalde Brand USA’s Senior Vice President for Global Partnerships Alfredo Gonzalez, and Brand USA’s in-market representatives. Press and travel… Read the full press release

Brand USA honored with two Gold and a Silver Adrian Award for advertising and digital marketing excellence by HSMAI

Washington, DC, 2014-3-5 — /Travel PR News/ — The Hospitality Sales & Marketing Association International (HSMAI) recognized Brand USA with two Gold and a Silver Adrian Award for advertising and digital marketing excellence for its winning entries in the 57th annual Adrian Awards, the largest and most prestigious travel marketing competition globally. This year’s contest attracted more… Read the full press release

Thomas Cook Group and Brand USA launched pan-European Social Media competition United Stories of America

Washington, DC, US, 2014-1-28 — /travelprnews.com/ — Thomas Cook Group and Brand USA, the destination marketing organisation for the United States of America, have today launched United Stories of America – a pan-European Social Media competition that offer participants the chance to win a holiday to the USA every month. Following on from the announcement that Thomas Cook… Read the full press release

Brand USA, British Airways, American Airlines confirm destinations and routes for the second annual Megafam 15 – 22 May

Washington, DC, US, 2014-1-23 — /travelprnews.com/ — Brand USA, together with British Airways and American Airlines, has confirmed the destinations and routes for the second annual Megafam, a multi-destination familiarization tour for international travel agents. Taking place from 15 – 22 May, the familiarization trip is now sealed as an annual event in the Brand USA calendar… Read the full press release

Thomas Cook Group and Brand USA into multimillion dollar agreement to promote the USA as the world’s leading destination for European visitors

Washington, DC, US, 2014-1-13 — /travelprnews.com/ — Thomas Cook Group and Brand USA, the destination marketing organisation for the United States of America, have today announced a major cooperative marketing agreement aimed at promoting the USA as the world’s leading destination for European visitors. The multimillion dollar agreement is the biggest media and partnership deal Brand USA… Read the full press release

Brand USA named Adnova, Comunicación Estratégica its international representation firm for Mexico and Central America

Adnova, Comunicación Estratégica specializes in representing clients in the United States Washington, DC, 2013-11-26 — /travelprnews.com/ — Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism-marketing effort, named Adnova, Comunicación Estratégica its international representation firm for Mexico and Central America, through 2015. “Mexico and Central America continue to show steady growth in both… Read the full press release

U.S. Travel Association and Brand USA launched new broadcast/production programme at IPW conference in Chicago, Illinois

Washington, DC, 2013-11-12 — /travelprnews.com/ — The U.S. Travel Association, in conjunction with premier partner Brand USA (the official tourism marketing organisation for the United States of America), has announced the launch of a new broadcast/production programme at the annual IPW conference in Chicago, Illinois. The brand new element for IPW Chicago 2014 will allow broadcast and… Read the full press release

Brand USA is actively recruiting travel trade representation firms in Latin America

Washington, DC, 2013-07-05 — /travelprnews.com/ — Deadline for submission, July 15 Brand USA, the public-private partnership responsible for promoting the United States as a premier travel destination, is actively recruiting travel trade representation firms in Latin America. The firm(s) will work with the Brand USA staff, agencies and event management teams to ensure Brand USA is… Read the full press release

Brand USA launched consumer multi-channel media campaigns in Brazil and Mexico to promote United States as a premier travel destination

2013-07-02 — /travelprnews.com/ — Brand USA, the public-private partnership responsible for promoting the United States as a premier travel destination, launches consumer campaigns in Brazil and Mexico. The fully integrated campaigns (comprised of TV, digital, out-of-home, and print advertising) will showcase the diversity of experiences available in the United States and invite consumers in Brazil and… Read the full press release

Brand USA Continues To Build A Solid Team, Filling Key Positions With Industry Experts

Washington, DC, SEATTLE, 2013-05-30 — /travelprnews.com/ — Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through cooperative marketing and promotional efforts continues to build a solid team, filling key positions with industry experts. “We have assembled an extremely talented group of professionals to help drive Brand USA through the next… Read the full press release

Brand USA appoints Carroll Rheem as Vice President, Research & Analytics

Washington, D.C. 2013-05-23 — /travelprnews.com/ — Today, Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through cooperative marketing and promotional efforts announced the appointment of Carroll Rheem as Vice President, Research & Analytics. “We are pleased to have such an accomplished research analyst join the Brand USA team,” said… Read the full press release

Brand USA hosts familiarization trip for nearly 100 influential international travel agents

Washington, DC, 2013-05-10 — /travelprnews.com/ — To celebrate National Travel and Tourism Week, Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, has organized its first-ever, multi-itinerary familiarization trip for nearly 100 influential international travel agents, May 9-16. “The Brand USA inaugural MegaFam is providing some of the United… Read the full press release