Brand USA names Karly Melo regional director to manage its travel trade and marketing efforts in Canada

TORONTO, Canada, 2018-Feb-12 — /Travel PR News/ — Brand USA, the destination-marketing organization for the United States, has named Karly Melo regional director to manage the strategic travel trade and marketing efforts for Brand USA in Canada. In her new role, Melo will collaborate with the Toronto office of TimeZoneOne, a global creative-services and communications agency…. Read the full press release

Brand USA names Lourdes Berho regional director to manage its travel trade and marketing efforts in Mexico

MEXICO CITY, Mexico, 2018-Feb-12 — /Travel PR News/ — Brand USA, the destination-marketing organization for the United States, has named Lourdes Berho regional director to manage the strategic travel trade and marketing efforts for Brand USA in Mexico. Berho, founder of Mexico City-based Alchemia: In the Business of Transformation®, and former CEO of the Mexico Tourism… Read the full press release

Brand USA launches its “Market the Welcome” program at Hartsfield-Jackson Atlanta International Airport

ATLANTA, GEORGIA, 2017-Nov-27 — /Travel PR News/ — Brand USA, the destination-marketing organization for the United States – in partnership with Hartsfield-Jackson Atlanta International Airport, Atlanta Convention & Visitors Bureau, and Georgia Tourism – has launched its “Market the Welcome” program to welcome travelers through the international arrival process at the world’s busiest airport. The… Read the full press release

Brand USA announces Expedia, Inc. as the first global sponsor and exclusive online travel activation partner for the new giant-screen film that celebrates the USA’s great outdoors

Orlando, FL, 2015-6-2 — /Travel PR News/ — Brand USA – the destination-marketing organization for the United States announces Expedia, Inc. as the first global sponsor and exclusive online travel activation partner for the new giant-screen film that celebrates the USA’s great outdoors. The film is scheduled for global release to coincide with the centennial… Read the full press release

Oxford Economics: Brand USA generated more than 2 million incremental visitors to the U.S. from around the globe over the past two years

Orlando, FL, 2015-6-2 — /Travel PR News/ — Brand USA – the nation’s destination-marketing organization – generated more than 2 million incremental visitors to the U.S. from around the globe over the past two years, according to a new study by Oxford Economics. Those visitors accounted for $6.5 billion in incremental spending, which injected nearly… Read the full press release

Brand USA to launch its culinary tourism strategy and partnership with James Beard Foundation

Washington, DC, 2015-5-8 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States charged with increasing international tourism into the United States, announced it will launch its culinary tourism strategy in conjunction with its participation at the James Beard Foundation Awards Ceremony and Gala Reception on Monday, May 4, at… Read the full press release

David Whitaker to become chief marketing officer for Brand USA on May 11, 2015

WASHINGTON, 2015-3-20 — /Travel PR News/ — Industry veteran David Whitaker has been tapped to become chief marketing officer for Brand USA, the destination marketing organization for the United States. Whitaker will join Brand USA on May 11, 2015, following eight years as president and CEO of Tourism Toronto, the fourth largest city in North… Read the full press release

The Board of Trustees of the Destination & Travel Foundation selected Brand USA as the upcoming recipient of its highest honor, the Spirit of Hospitality Award

WASHINGTON, 2015-3-20 — /Travel PR News/ — The Board of Trustees of the Destination & Travel Foundation has selected America’s destination marketing organization, Brand USA, as the upcoming recipient of its highest honor, the Spirit of Hospitality Award. The award is presented annually to the individual or organization that has shown exceptional dedication and commitment… Read the full press release

Explore Minnesota CEO John Edman joins Brand USA board of directors

Brand USA welcomes John Edman, director and CEO of Explore Minnesota Tourism, to board of directors Washington, D.C., 2015-1-9 — /Travel PR News/ — The board of directors of Brand USA today announced the appointment of John Edman, director and CEO of Explore Minnesota, as its newest board member. “John joins the Brand USA board during a… Read the full press release

Brand USA launched consumer multi-channel media campaigns in Brazil and Mexico to promote United States as a premier travel destination

2013-07-02 — /travelprnews.com/ — Brand USA, the public-private partnership responsible for promoting the United States as a premier travel destination, launches consumer campaigns in Brazil and Mexico. The fully integrated campaigns (comprised of TV, digital, out-of-home, and print advertising) will showcase the diversity of experiences available in the United States and invite consumers in Brazil and… Read the full press release