Brand USA announces three new initiatives for agents in the UK & Ireland

United Kingdom, 2016-Nov-14 — /Travel PR News/ — Brand USA has announced three new initiatives specifically for the travel trade, including a USA Discovery Programme incentive for agents in the UK & Ireland, a new global .com site, and plans for an online USA Tool Kit.

The incentive has been launched on the UK version of the USA Discovery Programme, Brand USA’s official travel agent training platform for the US. Members need to earn any five badges of their choice on the site to be entered into a prize draw where one lucky USA specialist winner will receive return flights to anywhere in the USA with American Airlines and British Airways, as well as a state-of-the-art GoPro camera.

The competition aims to draw new users to the training platform, as well as engage existing users ahead of the holiday period. Three runners up will also receive GoPro cameras in the prize draw and the incentive will run from 10 November – 15 December, with winners announced the week before Christmas.

To coincide with the incentive period, five brand new badges will launch on the site to ensure all members can enter the competition. These new bespoke partner badges are:

  • Enterprise Holdings, Inc.
  • Florida’s Paradise Coast (including Naples, Marco Island, Everglades)
  • North Dakota Department of Commerce
  • Texas Tourism
  • Universal Studios Hollywood

Each badge provides an overview of the destination, product and attraction, with in-depth sections focusing on accommodations, food and drink, nightlife, must see/must do experiences, as well as new rides and car hire locations. The new badges will join a host of existing ‘Extra Learning’ material available on the site, as well as 10 experiential specialist badges, including Music, Culture & Heritage, Fly-Drive and the Great Outdoors, bringing the total number of badges modules available to earn on the site to 33.

Camila Clark
Director, Marketing Communications

Source: Brand USA