Brand USA’s connected TV network reaches 3 million views in first three months
DENVER, COLORADO, 2018-May-23 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, announced today upcoming programming for GoUSA TV, a first-of-its-kind connected TV network available on Roku, Apple TV, and Amazon Fire. GoUSA TV features best-in-class created, curated, and licensed video content to inspire and invite international travelers to visit the USA. Since its soft launch in February 2018, the travel entertainment channel has already garnered 3 million views.
Built as the definitive source for international travelers to find real, authentic, and on-demand video content about travel experiences in the USA, GoUSA TV offers a rich library of single episode and episodic content through short, medium, and long-form videos. Currently, audiences can access a wide array of experiences across four different categories, including the Great Outdoors, Road Trips, Food & Drink, and Culture & Events. The streaming channel’s new programming will feature original programs that explore passion points including unique American road trips and music.
“GoUSA TV provides Brand USA with a global platform to share America’s amazing experiences in a way that is relevant, engaging, and real,” said Tom Garzilli, Brand USA’s chief marketing officer. “The quick success of GoUSA TV proves there is an incredible appetite for high-quality video content for viewers to access on demand. There’s much more to come as we continue to enrich GoUSA TV’s offerings and create content and storytelling that connects travelers to all the travel experiences the USA has to offer.”
GoUSA TV’s lineup offers everything from quick, snackable content to immersive, lean in and lean back viewing moments. Here’s a closer look at the upcoming and current programs:
- RoadfoodTM– Roadfood is America’s foremost authority on authentic food-travel storytelling, revealing hidden gems and iconic American dining experiences. Founded by Jane and Michael Stern, Roadfood discovers unique American culinary experiences as an expression of local culture.
- American SoundTM – American Sound uses music as a lens to showcases the diversity of music and culture in cities across the United States. Each episode features one classic American song interpreted by five musicians, working in a distinct genre in five different cities. The artists take us on personal tours of their cities – sharing the landmarks and offbeat gems that inspire their creativity.
- For the Love of Music: The Story of Nashville – From the Fisk Jubilee Singers in the 1870s, to Hank Williams, Patsy Cline, and Johnny Cash, Nashville has evolved into a premiere musical city. The Music City’s evolution continues today with The Black Keys, Kings of Leon, and others. This documentary tells Nashville’s story through the eyes of the musicians, songwriters, producers, and artists who live there.
- Turning Tables – Learn what happens when food and music come together. Turning Tables pairs one of Seattle’s best chefs with one of the city’s most notable musicians to create a remarkable dining experience. It’s a food pairing unlike any other.
Go USA TV will continue to enrich its programming content and expand its library to feature more themes and formats, including series and films. In 2019, GoUSA will also launch mobile applications for IOS and android smartphones, including Google Chromecast.
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA’s marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
SOURCE: Brand USA
Director, Media Relations
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