SAS appoints Mats O. Eklund as VP and responsible for SAS Commercial IT & Digital Development

STOCKHOLM, Sweden, 2016-Dec-23 — /Travel PR News/ — SAS, already a digital leader in Scandinavia, is taking the next step by building a new IT & Digital Innovation Organization. As a vital part in the new organization Mats O. Eklund has been appointed as Vice President and responsible for SAS Commercial IT & Digital Development.

– I am very happy to have Mats joining SAS, says Mattias Forsberg, Executive Vice President CIO, SAS IT & Digital Innovation. With his seniority and experience of driving large scale digital transformation in the travel industry, Mats will be important in taking advantage of the opportunities provided by digitalization and accelerating the next step in SAS growth strategy.

Mats has more than ten years of experience from the leisure travel industry at TUI/Fritidsresor, acting as Mainstream CIO (Europe), responsible of driving Digital Transformation, and before that as CIO TUI Nordic accountable for the online strategy and transformation. Mats is currently director of IT Delivery at Axfood, Swedens second largest food retail group. Mats was named CIO of the Year 2007 in Sweden.

– It’s very exciting to get the chance to act in one of the leading roles in SAS continued digitalization journey, says Mats O. Eklund. I look forward to be part of making SAS vision of making life easier for Scandinavia’s frequent travelers come true.

Mats will start at SAS during March 2017.


For more information, please contact:
SAS pressoffice, phn 46 8 797 2944