VisitBritain and Scandinavian Airlines (SAS) to boost inbound tourism to Britain through digital campaign

National tourism agency VisitBritain has launched a digital campaign with Scandinavian Airlines (SAS) to boost inbound tourism to Britain. LONDON, UK, 2019-Feb-25 — /Travel PR News/ — The £150,000 campaign, which kicks off today, Friday 22 February, will run for five weeks in Denmark, Norway and Sweden, to promote travel to Britain and drive visitor… Read the full press release

Singapore Airlines unveils its new digital innovation lab, KrisLab

Singapore, 2019-Feb-01 — /Travel PR News/ — Singapore Airlines has today (29 January 2019) formally opened its new digital innovation lab, known as KrisLab, as part of the SIA Group’s significant investment programme aimed at making it the world’s leading digital airline. The unveiling of KrisLab is in line with the Airline’s Digital Innovation Blueprint which… Read the full press release

Singapore Airlines further enhances its digital capabilities with the acquisition of minority stake in Australia-founded Data Republic

Singapore, 2018-Dec-06 — /Travel PR News/ — Singapore Airlines (SIA) has acquired a minority stake in Australia-founded Data Republic, in a move to further enhance its digital capabilities. The stake in Data Republic was acquired through a placement of new shares. A statement of no objection was received recently from the Australian Foreign Investment Review… Read the full press release