National tourism agency VisitBritain has launched a digital campaign with Scandinavian Airlines (SAS) to boost inbound tourism to Britain. LONDON, UK, 2019-Feb-25 — /Travel PR News/ — The £150,000 campaign, which kicks off today, Friday 22 February, will run for five weeks in Denmark, Norway and Sweden, to promote travel to Britain and drive visitor… Read the full press release
LONDON, UK, 2019-Feb-06 — /Travel PR News/ — 2019 is the year that sees British Airways mark its Centenary – 100 amazing years of taking the world to Britain and Britain to the world. Launching the celebrations will be a heart-warming brand campaign featuring a love letter to Britain brought to life by some of Britain’s… Read the full press release
LONDON, UK, 2018-Nov-21 — /Travel PR News/ — National tourism agency VisitBritain has collaborated with leading China-based internet technology and cultural enterprise Tencent on a new 3D racing game ‘QQ Speed’ to inspire more Chinese visitors to book a trip to Britain. Online gamers in China can now tour Britain virtually on two new tracks, exploring… Read the full press release
A masterpiece by much-loved English painter L.S. Lowry has gone on display at Duff House. EDINBURGH, Scotland, 2018-Aug-14 — /Travel PR News/ — ‘Canal and Factories’ captures the mills, factories and smoking chimneys of the industrial towns of Runcorn and Widnes on the river Mersey, and features Lowry’s famous ‘matchstick men’. Painted in 1955, the scene… Read the full press release
VisitBritain launches interactive online map of magical destinations across Britain To celebrate the 20th anniversary of the publication of Harry Potter and the Philosopher’s Stone (26 June) VisitBritain is showcasing what makes Britain a magical destination. London, 2017-Jun-27 — /Travel PR News/ — It has released an interactive online map(link is external) of magical… Read the full press release
LONDON, 2016-Oct-15 — /Travel PR News/ — This means that every £1 invested in VisitBritain’s activities resulted in an overseas visitor spending £23 in Britain. Domestic visitors spent an additional £97.2 million in England as a result of VisitEngland’s 2015 ‘Holidays at Home are GREAT’ campaign. The figures, announced today (11 Oct 2016) at the… Read the full press release
LONDON, 2016-Sep-08 — /Travel PR News/ — Bear Grylls, the British adventurer, has lent his support to VisitBritain’s ‘Home of Amazing Moments’ campaign to promote the incredible experiences that can only be had in Britain. Using #OMGB (Oh my GREAT Britain), the hashtag at the heart of VisitBritain’s international digital marketing drive, the campaign features images… Read the full press release
LONDON, 2015-2-13 — /Travel PR News/ — VisitBritain’s GREAT China Welcome programme aims to make Britain the most welcoming destination in Europe for Chinese visitors. The programme has over 250 member hotels, attractions and activities which all excel in looking after Chinese visitors. Here’s how just a few of them are celebrating or marking Chinese… Read the full press release
LONDON, 2014-11-13 — /Travel PR News/ — VisitBritain has partnered with STUDIOCANAL to promote Britain as a GREAT destination to visit with the UK release of the new Paddington film (28th November), following the adventures of the famous bear who arrives at Paddington Station from Peru. VisitBritain partners with STUDIOCANAL for international family marketing campaign… Read the full press release
LONDON, 2014-7-29 — /Travel PR News/ — A new report released today by the national tourism agency, VisitBritain, reveals that visitors from the Middle East are Britain’s most zealous international shoppers, while one in three French visitors buy British food and drink to take home. Kuwaiti visitors have highest propensity to buy clothes or shoes 1 in… Read the full press release
London, UK, 2013-11-21 — /travelprnews.com/ — Tourism’s central role in creating new jobs across Britain has been underlined in a report today from Deloitte, ‘Tourism: jobs and growth’, commissioned by VisitBritain. Tourism economy set to grow 3.8% per annum – faster than manufacturing, construction and retail Currently worth £127bn and growing to £257bn by 2025 – 10%… Read the full press release
VisitBritain research has revealed that more overseas visitors go to the theatre, musicals, the opera or ballet (2.8 million) than to a live sporting event (1.3 million) when visiting in Britain. London, UK, 2013-11-6 — /travelprnews.com/ — These 2.8 million visits include 14% of all overseas holiday trips, whilst visits incorporating a live sport event make up… Read the full press release
VisitBritain has today welcomed a record crumbling May together with bumper spend results for the first five months of 2013. 2013-07-12 — /travelprnews.com/ — Latest figures from the ONS International Passenger Survey show a 4% rise in the number of May visits and a 5% increase in spend following a 2% rise in the first five… Read the full press release
With the sunny weather set to continue and Britain’s gardens well and truly in bloom, the national tourism agency has released research which reveals that a staggering £7.8 billion was spent by tourists enjoying a garden in the UK, with a large chunk coming from younger visitors 2013-06-11 — /travelprnews.com/ — A VisitBritain study identified that… Read the full press release
2013-05-22 — /travelprnews.com/ — In what was a memorable year for Britain, new analysis(1) released by the national tourism agency show that 2012 continued the rise in the number of overseas visitors looking to experience the very best of what Britain has to offer. Unsurprisingly, London was the star performer in a year in which it became… Read the full press release
2013-04-23 — /travelprnews.com/ — Detailed market by market figures released today(1) show the increasing popularity of Britain from emerging tourism powerhouse China, a French inbound market which is stronger than ever and record spend figures from Australia, Canada and the UAE. In the year London hosted its third Olympics, Britain achieved solid overall results with a record… Read the full press release