VisitBritain research revealed more overseas visitors go to theatre than to live sporting event when visiting in Britain

VisitBritain research has revealed that more overseas visitors go to the theatre, musicals, the opera or ballet (2.8 million) than to a live sporting event (1.3 million) when visiting in Britain.  London, UK, 2013-11-6 — / — These 2.8 million visits include 14% of all overseas holiday trips, whilst visits incorporating a live sport event make up… Read the full press release