Tag Archives: campaign

Aberdeen International Airport Launches Campaign to Gather Stories for Its 90th Anniversary Celebrations

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(IN SHORT) Aberdeen International Airport, marking its 90th year since inception, has initiated a campaign inviting passengers and former colleagues to share their memorable experiences and stories associated with the airport over the years. The airport, a cornerstone of the community since its establishment in July 1934, plans various celebrations throughout the year. With a… Read the full press release

Qantas Launches Campaign to Encourage Australians to Utilize $400 Million in COVID-Era Travel Credits

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Repeat push by Qantas for people to reunite with COVID-era travel credits Double Qantas Points offer expires shortly Ad campaign rolling out in support Sydney, Australia, 2023-Jul-25 — /Travel PR News/ — Qantas is embarking on another push to remind Australians to use around $400 million[1] in remaining COVID-era travel credits held by the airline. In… Read the full press release

British Airways and VisitBritain team up for new campaign: ‘Ask Britain Anything

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London, UK, 2023-Mar-17 — /Travel PR News/ — The US has always been curious about British culture, but how well do Americans truly know the British? British Airways and VisitBritain have joined forces in a new campaign that gives an insider’s view on modern Britain, with all its vibrancy and warmth, to inspire US visitors… Read the full press release

MSC Cruises Launches New Global Brand Campaign: ‘Discover the Future of Cruising’ Showcasing Commitment to Sustainability

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MSC Cruises launches its new global brand campaign – “Discover the future of cruising” – to be rolled-out in over 30 markets, and which highlights the brand’s long-standing and unwavering commitment to sustainability Filmed on board MSC World Europa, the most environmentally advanced ship to date within the MSC Cruises fleet, the campaign zeroes in… Read the full press release

Thailand’s Tourism Authority Aims to Build on Success of ‘Visit Thailand Year 2022’ Campaign

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A series of new concepts and enhanced efforts are introduced to continue the milestone achievement from the ‘Visit Thailand Year 2022’ campaign. Bangkok, Thailand, 2023-Jan-15 — /Travel PR News/ — The Tourism Authority of Thailand (TAT) is strengthening the ongoing “Visit Thailand Year: Amazing New Chapters” campaign towards a meaningful travel direction. Underlining the kingdom’s… Read the full press release

Emirates launches latest “Lovers of World Football” ads

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Dubai, UAE, 2022-Nov-23 — /Travel PR News/ — Emirates is gunning for the attention of football fans around the world, with a hat-trick of adverts in the latest instalment of its “Lovers of Sport” campaign. Featuring Arsenal stars – goalkeeper Aaron Ramsdale, defender Ben White, and winger Bukayo Saka – who have all been called up to the England… Read the full press release

VisitScotland’s ‘Great Days Out in Scotland’ campaign promotes discounted tickets to boost winter tourism in Scotland

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Stirling Castle is one of many visitor attractions and activity providers offering ticket incentives to boost winter tourism in Scotland. Please credit VisitScotland/ Kenny Lam EDINBURGH, Scotland, 2022-Oct-20 — /Travel PR News/ — A new campaign is set to encourage people across Scotland to experience a day out across the country this autumn and winter…. Read the full press release

Southwest Airlines highlights why they stand out from the competition with the launch of new “Go with Heart” campaign

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Carrier highlights points of difference, flexible policies, and ongoing efforts toward Customer Modernization for an enhanced onboard experience DALLAS, TX, 2022-Oct-12 — /Travel PR News/ — Southwest Airlines Co. (NYSE: LUV) today (Oct 10, 2022) launched a new brand campaign, “Go with Heart,” showcasing the carrier’s points of difference, including bags fly free®,1 no change or cancellation… Read the full press release

SAS rolls out new communication concept called “Journeys That Matter”

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Stockholm, Sweden, 2022-Sep-20 — /Travel PR News/ — “Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today (September 19, 2022). The campaign highlights the importance of traveling and represents SAS’ first brand campaign since 2020. The new communication concept is based on a new… Read the full press release

Comfort Hotels brings back its popular #ComfortSaysThanks campaign in celebration of National Waffle Day

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Comfort Inn, Comfort Suites, and Comfort Inn & Suites properties griddle up gratitude coast-to-coast as Choice Hotels brings back annual festivities and sweepstakes ROCKVILLE, Md., 2022-Aug-28 — /Travel PR News/ — In celebration of National Waffle Day, Choice Hotels International Inc.’s (NYSE: CHH) flagship Comfort Hotels brand is bringing back its popular #ComfortSaysThanks campaign, uniting breakfast lovers nationwide in… Read the full press release

Gatwick Airport’s new campaign – ‘Explore Like Never Before’ brings special offers, competitions and seasonal drink choices to passengers this summer

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London, UK, 2022-Jul-28 — /Travel PR News/ — Passengers travelling through Gatwick this summer will be able to take advantage of a number of special offers, competitions and seasonal drink choices, as part of the airport’s new campaign – ‘Explore Like Never Before’. The campaign, which officially launched yesterday (Thursday 21 July), includes special offers… Read the full press release

‘Ocean’s Eleven’ Now On: 11 Weeks of Ocean Sustainability by Outrigger Resorts

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11 Weeks of Ocean Sustainability by Outrigger Resorts

  MAUI, 2022-Jun-15 — /Travel PR News/ — To go beyond World Oceans Month, which started 8 June, Outrigger Resorts has kicked off 11 weeks of environmental actions, informally called ‘Ocean’s Eleven’, which will run to 31 August across its nine flagship properties. Outrigger’s Asia Pacific resorts, including Fiji, Thailand, Mauritius, Maldives and Hawaii, are… Read the full press release

Qatar Airways launches new brand refresh campaign featuring an iconic burgundy carpet to inspire travellers to journey to the locations of their dreams

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A new brand film draws on the distinct positioning of Qatar Airways, featuring an iconic burgundy carpet, inspiring travellers to return to the skies with the World’s Best Airline and create unforgettable memories around the world  DOHA, Qatar, 2022-Apr-13 — /Travel PR News/ — Qatar Airways has launched an inspiring new brand refresh campaign inviting… Read the full press release

Delaware North integrates Have A Game Plan.® Bet Responsibly™ responsible gaming campaign

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Hospitality and entertainment company will integrate campaign onsite and via digital media WASHINGTON, USA, 2022-Mar-17 — /Travel PR News/ —Delaware North, a global leader in hospitality and entertainment, is partnering with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly™ to promote responsible sports wagering. As a campaign partner, Delaware North will add to its… Read the full press release

Tourism Australia encourages travellers to book their next big holiday to Australia with Don’t Go Small. Go Australia campaign

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Tourism Australia is launching a new campaign internationally to encourage travellers to book their next big holiday to Australia, with international borders re-opening to all fully vaccinated tourists and other visitors from 21 February 2022. Sydney, Australia, 2022-Feb-15 — /Travel PR News/ — Don’t Go Small. Go Australia is a $40 million campaign being rolled out… Read the full press release

MSC Cruises launches summer 2022 campaign

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Cruise line’s health & safety measures, flexible booking policy and full experience ashore confirmed for all cruises through summer 2022 The Company with its pioneering protocol that led the restart of overall cruise industry has safely welcomed over one million guests on board its ships during all phases of the pandemic Protocol designed and continuously… Read the full press release

Sheraton Hotels & Resorts invites guests to reconnect and share experiences through its new brand campaign “Celebrate the Community”

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Sheraton Hotels & Resorts “Celebrate The Community” brand campaign video starring popular Chinese actress and singer Myolie Wu in Sheraton Mianyang HONG KONG, 2021-Nov-15 — /Travel PR News/ — Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, “Celebrate the Community”. Sitting at the heart… Read the full press release

Thompson Hotels announces ambassadors for its Culture Lives Here campaign

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Marking 20 years of elevating culture, the brand has tapped noteworthy ‘culture shifters’ including multifaceted architect Arielle Assouline-Lichten, fashion designer Charles Harbison, graffiti artist Defer and more to honor the latest in today’s cultural landscape CHICAGO, IL, 2021-Nov-11 — /Travel PR News/ — Hyatt Hotels Corporation (NYSE: H) today (November 9, 2021) introduces Culture Lives Here, the… Read the full press release

Qatar Airways and Hamad International Airport launch ‘Fly and Win’ campaign

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The World’s Best Airline has teamed up with the World’s Best Airport in an unprecedented move to make one lucky passenger a millionaire, with stunning prizes for other winners DOHA, Qatar, 2021-Nov-03 — /Travel PR News/ — The new ‘Fly and Win’ campaign from Qatar Airways and Hamad International Airport, will offer passengers flying with… Read the full press release

New Zealand’s well-known brands team up to support “Doing it for Each Other” vaccination campaign

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Auckland, New Zealand, 2021-Sep-28 — /Travel PR News/ — Some of New Zealand’s most well-known brands have joined forces to boost vaccination rates among Aucklanders. Backed by Auckland Airport, the “Doing it for Each Other” campaign is being supported by The Warehouse, Spark, Torpedo7, Noel Leeming, Pullman Rotorua, Vodafone, TheMarket.com, Haier, Sky Television, 2degrees, Sofitel… Read the full press release

Visit Maldives campaign runs on Travel Weekly Asia

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Male, Maldives, 2021-Sep-22 — /Travel PR News/ — Visit Maldives has commenced a campaign with Travel Weekly Asia to promote Maldives as a leading safe haven destination and to showcase products and experiences offered in the Maldives to the travel trade community in South East Asia. Held from September 2021 until January 2022, the campaign… Read the full press release

Oscar-winning actress Susan Sarandon stars in Fairmont Hotels & Resorts’ new global brand campaign directed by world-renowned director Nathalie Canguilhem

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Oscar-winning actress Susan Sarandon stars as the brand’s Global Ambassador Paris, France, 2021-Sep-16 — /Travel PR News/ — Fairmont Hotels & Resorts has debuted a new and unforgettable chapter in its storied 100-year plus history, Experience The Grandest of Feelings, a global brand campaign that pays tribute to the tangible echoes of the luxury brand’s historic origins while… Read the full press release

Wanna Get Away® campaign by Southwest Airlines begins with fares as low as $59 one-way for a fall getaway

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DALLAS, TEXAS, 2021-Sep-16 — /Travel PR News/ — Southwest Airlines Co. (NYSE: LUV) launched its fall Wanna Get Away® campaign with fares as low as $59 one-way for a fall getaway. Customers can book today (Sep 14, 2021) through Sept. 27, 2021, 11:59 p.m. Central Daylight Time, pack their bags for a trip valid Oct. 4,… Read the full press release

Marco Polo Hotels launches social media campaign with suite giveaways

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Hong Kong, SAR China, 2021-Sep-10 — /Travel PR News/ — Marco Polo Hotels is inviting its guests and followers to help mark the birthday of its namesake, Marco Polo – the famed 13th century global merchant and adventurer.  In a nod to the trader and traveller, as well as the group’s ethos to explore, discover and… Read the full press release

Visit Maldives teams up with TEZ Tour on a special campaign targeting travelers from Russia

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Maldives, 2021-Sep-03 — /Travel PR News/ — Visit Maldives collaborates with Russian tour operator, TEZ Tour, as part of the effort to maintain momentum and increase arrivals from the Russian market, specifically during the coming peak season. TEZ Tour is one of the top five tour operators of Russia. Visit Maldives is collaborating with the… Read the full press release

VisitScotland’s new tourism campaign reminds visitors to protect, respect and enjoy Scotland responsibly

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EDINBURGH, Scotland, 2021-Jul-23 — /Travel PR News/ — VisitScotland has launched a new national responsible tourism campaign with STV dubbed ‘I love it so I look after it’. Visitors to the area are being asked to consider their impact on Scotland’s landscapes and communities through a series of adverts. The national tourism organisation’s adverts feature… Read the full press release

Visit Maldives to increase brand awareness in Japan through social media campaign

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MALDIVES, 2021-Jun-03 — /Travel PR News/ — Visit Maldives launches a social media campaign to make Maldives a top of the mind destination in the Japanese market and to increase engagement with tourists. Held from June 2021 until January 2022, the campaign will increase brand awareness in Japan and reassure Japanese travelers that Maldives will… Read the full press release

UK’s national tourism organisations launches ‘Escape the Everyday’ campaign

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Loch Ness is one of the Scottish locations to feature in the Escape the Everyday campaign film EDINBURGH, Scotland, 2020-Sep-17 — /Travel PR News/ — A new UK-wide campaign to encourage people to take a domestic break during autumn and winter has been launched by the UK’s national tourism organisations. The £5 million ‘Escape the… Read the full press release

Manchester Airport employees lead voluntary campaign to support local communities affected by the Covid-19 crisis

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Employees at the UK’s third largest airport are leading an unprecedented voluntary campaign to support local communities affected by the Covid-19 crisis Staff-led initiatives range from a resource pack for homeschooling families to phone calls for the elderly and isolated Thousands of aircraft meals delivered to food banks and schools Manchester, UK, 2020-Jun-03 — /Travel… Read the full press release