Edinburgh Chinese Social Media Campaign declared a success with 60,000 followers and received 66 million impressions

Edinburgh Chinese Social Media Campaign declared a success with 60,000 followers and received 66 million impressions   EDINBURGH, Scotland, 2018-Feb-20 — /Travel PR News/ — As Chinese New Year starts, Edinburgh has extra cause for celebration as a social media campaign developed to bring Chinese visitors to the city has been declared an incredible success… Read the full press release

VisitScotland reveals new statistics on the success of its ‘Spirit of Scotland’ cinematic shorts on social media

VisitScotland reveals new statistics on the success of its ‘Spirit of Scotland’ cinematic shorts on social media   EDINBURGH, Scotland, 2018-Feb-20 — /Travel PR News/ — As the Spirit of Scotland campaign celebrates its second birthday, VisitScotland have revealed new statistics showing the phenomenal success of their online films on social media. The 15 ‘Spirit… Read the full press release

VisitScotland funds Moray Speyside Tourism’s #madeinmoray campaign

VisitScotland funds Moray Speyside Tourism’s #madeinmoray campaign   EDINBURGH, Scotland, 2018-Feb-06 — /Travel PR News/ — A marketing campaign aimed at promoting Moray Speyside through direct engagement with the travel trade has been given a funding boost of £12,200 by the national tourism organisation. VisitScotland has awarded Growth Fund money to Moray Speyside Tourism (MST),… Read the full press release

The Scottish Seabird Centre again received a five-star grading from VisitScotland’s Quality Assurance Scheme

The Scottish Seabird Centre again received a five-star grading from VisitScotland’s Quality Assurance Scheme   EDINBURGH, Scotland, 2018-Feb-06 — /Travel PR News/ — One of the Scotland’s leading wildlife centres has swooped up tourism’s highest accolade. The Scottish Seabird Centre, twice winner of BBC Countryfile’s Nature Reserve of the Year, has once again received a… Read the full press release

VisitScotland to open new iCentre in Glasgow

VisitScotland to open new iCentre in Glasgow   EDINBURGH, Scotland, 2018-Feb-06 — /Travel PR News/ — More visitors to Glasgow will experience cutting edge information and inspiration as VisitScotland announces a brand new iCentre for the city. The national tourism organisation has today (Jan 30, 2018) announced that they are investing £220,000 in a permanent location… Read the full press release

Ballater Hostel in Aberdeenshire earns VisitScotland’s highest accolade

EDINBURGH, 2018-Jan-18 — /Travel PR News/ — With a lot of hard-work, Ballater Hostel has achieved VisitScotland’s highest accolade. After achieving a 5-star award at their first ever grading visit, Ballater Hostel is now the only hostel in Aberdeenshire to hold the exceptional VisitScotland award. The Hostel is located in the centre of Ballater, and attracts… Read the full press release

Seafari Adventures joins VisitScotland Information Partners network

Seafari Adventures joins VisitScotland Information Partners network   EDINBURGH, Scotland, 2018-Jan-10 — /Travel PR News/ — Oban’s original five-star marine wildlife tour company is on board with VisitScotland’s innovative approach to information provision. Seafari Adventures, based in Easdale, has become part of an impressive network of VisitScotland Information Partners (VIPs) committed to providing local information… Read the full press release

VisitScotland: Scotland named Most Welcoming Country and Favourite Destination of 2017

VisitScotland: Scotland named Most Welcoming Country and Favourite Destination of 2017   EDINBURGH, Scotland, 2017-Nov-28 — /Travel PR News/ — Commenting on the results of the Rough Guides Reader Awards 2017, where Scotland was named Most Welcoming Country and Favourite Destination of 2017, Malcolm Roughead, VisitScotland Chief Executive, said: “It’s fantastic to see that Scotland’s charm has cast its… Read the full press release

VisitScotland launches global campaign which aims to grow Scotland’s multi-million pound Business Events sector

EDINBURGH, Scotland, 2017-Nov-07 — /Travel PR News/ — VisitScotland is encouraging global brands, charities and organisations from Life Sciences to Robotics to use Scotland as a place to make dynamic new discoveries and inventions in an ambitious digital campaign. The national tourism organisation has brought together the country’s big four convention bureaux in Glasgow, Aberdeen,… Read the full press release

VisitScotland creates its very first interactive gin map

EDINBURGH, Scotland, 2017-Nov-03 — /Travel PR News/ — With the UK’s love affair with Mother’s Ruin showing no signs of slowing down, VisitScotland is quenching the thirst of gin fans with the creation of its very first interactive gin map. Taking you on a virtual tour, Scotland’s Gin Map, currently holds details of over 40 producers… Read the full press release

Visit Kelso joins VisitScotland Information Partners programme

EDINBURGH, Scotland, 2017-Oct-24 — /Travel PR News/ — A TRADITIONAL country clothing store, gift shop, café, pottery studio, pub, shoe shop and self-catering accommodation are among a group of local businesses in Kelso to join an innovative scheme to provide first-class information to visitors. More than ten businesses from local community group Visit Kelso have… Read the full press release

VisitEngland and VisitScotland partner to help businesses tap into the lucrative Accessible Tourism market

EDINBURGH, Scotland, 2017-Oct-24 — /Travel PR News/ — With more than half of people with access requirements avoiding going to new places if they can’t find information about accessibility, VisitEngland and VisitScotland have formed a unique partnership to help businesses tap into the lucrative Accessible Tourism market. The national tourism organisations have launched a new,… Read the full press release

VisitScotland: ‘Wild About Argyll’ campaign a finalist in the Place Brand of the Year category at the City Nation Place Awards

EDINBURGH, Scotland, 2017-Oct-24 — /Travel PR News/ — A tourism marketing campaign designed to raise the profile and enhance the perception of Argyll and the Isles has captured global attention following its outstanding success. The ‘Wild About Argyll’ campaign, which features Scottish endurance cyclist and record-breaker Mark Beaumont and is aimed at promoting the adventure tourism… Read the full press release

VisitScotland offers visitors to build their own holidays to Scotland based entirely around other people’s Instagram photos

The #ScotSpirit Instagram Travel Agency lets visitors craft holidays to Scotland based entirely around other travellers’ Instagram pictures; combining social media with a high street experience. Planning starts at a floor-to-ceiling digital Instagram wall showing images from across Scotland; Visitors pick their favourite ‘#ScotSpirit’ Instagram images and bespoke holiday itineraries are created based on those pictures…. Read the full press release

EventScotland funds four 2018 events taking place in the Highlands and Scottish Borders and Aberdeen

EDINBURGH, Scotland, 2017-Oct-24 — /Travel PR News/ — An outdoor light festival and a mountain bike endurance event are among the events set to benefit from a share of £49,500 from EventScotland, part of VisitScotland’s Events Directorate. The four events, taking place in the Highlands and Scottish Borders and Aberdeen, have been awarded grants from… Read the full press release

ANGUSalive joins VisitScotland Information Partner (VIP) Programme

Edinburgh, Scotland, 2017-Oct-10 — /Travel PR News/ — A museum dedicated to Britain’s oldest surviving lighthouse, the “wee red toonie” old jail and courthouse, and all of the libraries in Angus are enjoying VIP status after joining an innovative scheme to provide first-class information to visitors. ANGUSalive, the charitable trust for culture, sport and leisure… Read the full press release

Channel 4 and VisitScotland invites viewers to take part in a unique interactive TV campaign

Channel 4 and VisitScotland invites viewers to take part in a unique interactive TV campaign   Edinburgh, Scotland, 2017-Aug-28 — /Travel PR News/ — Channel 4, in partnership with VisitScotland, today (Aug 22, 2017) announces a unique interactive TV campaign that invites viewers to take part in and direct a series of ads across a week…. Read the full press release

Edinburgh Butterfly & Insect World upgraded to a four-star grading by VisitScotland

Edinburgh, Scotland, 2017-Aug-08 — /Travel PR News/ — The world’s longest running butterfly house has been upgraded to a four-star grading by VisitScotland. Edinburgh Butterfly & Insect World, attached to Scotland’s largest garden centre, was upgraded from three stars by the national tourism organisation’s Quality Assurance (QA) Scheme in recognition of its excellent standards. The… Read the full press release

Spoutwells Farm Self-Catering Holiday Cottages and Cairnryan B&B earned 4-Star Quality Assurance (QA) from VisitScotland

Edinburgh, Scotland, 2017-Jun-28 — /Travel PR News/ — THE quality of accommodation on offer to visitors to the Stranraer area received a major boost recently when two local providers each received 4-star awards from the national tourism organisation. Spoutwells Farm Self-Catering Holiday Cottages recently received a 4-Star Quality Assurance (QA) from VisitScotland. Its newly renovated… Read the full press release

Meadhon Guest House awarded a Four Star Quality Assurance (QA) award from VisitScotland

Meadhon Guest House awarded a Four Star Quality Assurance (QA) award from VisitScotland   Edinburgh, Scotland, 2017-Jun-21 — /Travel PR News/ — A 17th-century guest house with links to Bonnie Prince Charlie and Robert Burns has been awarded a Four Star Quality Assurance (QA) award from VisitScotland. Meadhon Guest House in Jedburgh, the oldest house… Read the full press release

Strathallan House attains Gold status from VisitScotland

Strathallan House attains Gold status from VisitScotland   EDINBURGH, Scotland, 2017-Jun-15 — /Travel PR News/ — A family-run, historic Highland house has attained a coveted ‘Gold’ award to add to their four stars from the national tourism organisation. Strathallan House was already a 4-Star Guest House but has now been awarded the added ‘Gold’ status… Read the full press release

New VisitScotland iCentre to open in Inverness on 27th June

New VisitScotland iCentre to open in Inverness on 27th June   EDINBURGH, Scotland, 2017-Jun-15 — /Travel PR News/ — Iconic and inspirational imagery and free WiFi to help visitors plan and book their stay are part of a new flagship VisitScotland iCentre, due to open in Inverness on 27th June.** This new gateway to the… Read the full press release

Melrose Abbey joins the VisitScotland Information Partner (VIP) programme

EDINBURGH, Scotland, 2017-Jun-05 — /Travel PR News/ — Melrose Abbey, the most popular paid-for visitor attraction in the Scottish Borders, which attracted more than 52,000 visitors in 2016, is to join the VisitScotland Information Partner (VIP) programme, an exclusive network committed to actively promoting the local area and services on offer. The partnership between Historic… Read the full press release

VisitScotland documentary named best Lifestyle Program at the 60th annual New York Emmy Awards

EDINBURGH, Scotland, 2017-May-17 — /Travel PR News/ — A documentary facilitated by VisitScotland and hosted by Alan Cumming has scooped one of the most prestigious prizes in American television. NBC’s 1st Look: Scotland, which saw the award-winning Scottish actor take host George Oliphant on a whistle-top tour of his home nation, was named best Lifestyle… Read the full press release

This year’s Outlandish Gathering to see more than 200 Outlander fans in the Highlands this weekend

EDINBURGH, Scotland, 2017-May-17 — /Travel PR News/ — More than 200 Outlander fans will gather in the Highlands this weekend for this year’s Outlandish Gathering. Fans of the books and television series from 15 countries will gather at the MacDonald Aviemore Resort this Friday 19 May until Sunday 21 May. The event is once again… Read the full press release

More than 150 people to take part in the first-ever Caledonian CacheFest on Saturday 27 May

EDINBURGH, Scotland, 2017-May-17 — /Travel PR News/ — THE first in a series of hi-tech treasure hunts will take place in Peebles later this month that will encourage visitors to get outdoors and explore the area. The first-ever Caledonian CacheFest will take place in the town on Saturday 27 May, with associated events across the… Read the full press release

Let The Good Times Roll With VisitScotland’s Easter Offerings

Scotland, 2017-Apr-20 — /Travel PR News/ — It’s as Easter custom that has delighted Scots for decades. So ahead of Sunday’s celebrations, VisitScotland is offering some inspiration for finding the perfect spot to let the good times roll this Easter. Arthur’s Seat Probably one of the country’s most famous egg-rolling locations. Every year, families from across… Read the full press release

Orkney Guest House Achieves Coveted Gold Award from the National Tourism Organization

Scotland, 2017-Apr-20 — /Travel PR News/ — An Orkney guest house which overlooks the Bay of Eyrland and the hills of Hoy has achieved a coveted ‘Gold’ award from the national tourism organisation. Button-Ben Guest House had already achieved a 4-star grading, but has now been awarded the added ‘Gold’ status from VisitScotland, representing the… Read the full press release

VisitScotland announces partnership with TripAdvisor

EDINBURGH, Scotland, 2017-Apr-12 — /Travel PR News/ — Last Friday, we announced a collaboration of huge importance for Scottish tourism. Our new initiative with TripAdvisor, announced by First Minister Nicola Sturgeon at Carnegie Hall, represents a giant step forward in scaling up how we market and sell Scotland to the world, writes Charlie Smith, VisitScotland Director… Read the full press release

Scottish Rhododendron Festival begins!

Scotland, 2017-Apr-02 — /Travel PR News/ — Gardens and horticultural businesses throughout Scotland are set to take part in a nationwide celebration of Scotland’s “second national flower” – the rhododendron. Organised by Discover Scottish Gardens and supported for the first time this year by VisitScotland, the Scottish Rhododendron Festival begins this weekend and will run until… Read the full press release