VisitScotland invites tourism businesses to join ScotSpirit Holiday Voucher Scheme to help tourism and hospitality sector recover
EDINBURGH, Scotland, 2021-Aug-13 — /Travel PR News/ — VisitScotland is encouraging businesses to sign up to a new voucher scheme to help low income families, unpaid carers and disadvantaged young people who have been adversely affected by the pandemic enjoy a subsidized two-night break in Scotland.
Administered on behalf of The Scottish Government, The National Tourism Organisation’s ScotSpirit Holiday Voucher Scheme will deliver £1.4 million worth by December 2022, and support tourism businesses to recover from the pandemic by stimulating the demand for off-peak domestic breaks and day visits.
Accommodation providers, and attractions that are interested in being part of the scheme should visit: www.visitscotland.org/about-us/what-we-do/working-in-partnership/scotspirit-voucher-scheme
The project is part of the £25 million tourism recovery programme announced by the First Minister in March 2021. The recovery proposals were developed by VisitScotland and approved by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force.
The scheme is fully funded by The Scottish Government, and participating businesses will be paid for any booking made directly through the scheme by a method of their choosing. The scheme is open to bed and breakfast, guest houses, hotels, hostels, camping parks and visitor attractions across Scotland.
The project aims to stimulate off-season domestic breaks and day visits, to support the tourism and hospitality sector to recover, following the lifting of final restrictions across Scotland.
Working in partnership with several leading charities, Family Holiday Association and Shared Care Scotland, will ensure the vouchers are distributed to people in the greatest need of benefits to their mental health and well-being. The allocation of vouchers will be done through an application process which will start once there are a sufficient number of businesses signed-up to participate. Details of the application process will be announced at a later date.
Malcolm Roughead, Chief Executive of VisitScotland, said: “We’re encouraging as many tourism businesses as possible to be part of the ScotSpirit Holiday Voucher Scheme. Not only will you generate income for your business but you will also provide long lasting memories for people who don’t often get to experience a holiday. Tourism is a force for good – creating economic and social value in every corner of Scotland and enhancing the well-being of everyone who experiences it. Tourism makes Scotland richer, economically and socially, and without it Scotland would be a much poorer place.”
Tourism Minister Ivan McKee said: “After more than a year of the pandemic, a holiday from the stresses of daily life is something we all look forward to. We pledged to deliver a holiday voucher scheme in the first 100 days of this government and we are delivering. The £1.4 million ScotSpirit Holiday Voucher Scheme will support many families and unpaid carers who might not have been able to take a break, to take some time out and explore Scotland.
“I would encourage all tourism businesses to get involved with the scheme – not only will you be providing a welcome break for those who need it, but you’ll also generate income for your business and stimulate demand during the quieter winter months.
“Whether you’ve got a hotel in the city, a hostel in the countryside or perhaps a B&B on the coast, do get involved and support the ScotSpirit Holiday Voucher Scheme, if you can.”
For details about how to join the scheme and business terms and conditions please go to: www.visitscotland.org/about-us/what-we-do/working-in-partnership/scotspirit-voucher-scheme
Notes to Editors
- Follow us on Twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s key objective is to contribute to Scotland Outlook 2030, the national tourism strategy ambition of pursuing a sustainable and responsible tourism agenda.
- This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices).
- For VisitScotland’s press releases go to https://media.visitscotland.org, tourism statistics and frequently asked questions go to http://www.visitscotland.org
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to http://www.visitscotland.com
- For information about business tourism in Scotland go to https://businessevents.visitscotland.com
Year of Coasts and Waters 2021
- Scotland’s Coasts and Waters will be showcased throughout 2021 and celebrated with a programme of activity designed to support the nation’s tourism and events sectors.
- Following input and feedback from the tourism and events industry, there was strong support and a commitment from Scottish Government to rollover the celebratory year into 2021. Work is currently ongoing to rescope and reshape the supported events programme.
- The year, led by VisitScotland will sustain and build upon the momentum of Scotland’s preceding Themed Years to spotlight, celebrate and promote opportunities to experience and enjoy Scotland’s unrivalled Coasts and Waters, encouraging responsible engagement and participation from the people of Scotland and our visitors.
- A programme of activities, events and ideas will shine a spotlight on the impact our waters have had on Scotland, from the formation of beautiful natural features to the creation of our national drink – whisky.
- Join the conversation using #YCW2021
- Following an industry consultation, the Themed Years are planned to take place every second year to enable more time for planning and collaboration. Given the impact of COVID-19 an exception will be made in 2021 with the 2020 year rolling forward. 2022 will celebrate Scotland’s Year of Stories.
Contact:
Email: Ashley.Baxter@carat.com
Tel: +44 131 561 7973
Source: VisitScotland
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