Tag Archives: Noor Ahmad Hamid

PATA and Jeju Forge a Landmark Alliance to Elevate the Island’s Position in the Asia Pacific MICE Landscape

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(NEWS) CHIANG RAI, Thailand, 2025-Dec-3 — /Travel PR News/ — Jeju Island is set to expand its global tourism footprint following a new Memorandum of Understanding signed between the Pacific Asia Travel Association (PATA) and the Jeju Tourism Organization (JTO). Announced during the PATA Destination Marketing Forum 2025 in Chiang Rai, Thailand, the agreement strengthens… Read the full news article

New Global Case Studies Show How Tropical Coastal Destinations Are Reinventing Tourism for a Changing Climate

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(NEWS) SANYA, China, 2025-Nov-19 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has unveiled a comprehensive new report addressing the growing urgency of sustainable tourism development across tropical coastal destinations. Released during the 2025 Tropical Coastal City Tourism Event in Sanya, China, the publication — Developing Sustainable Tourism in Tropical Coastal Cities: Global… Read the full news article

From Local Guides to Global Leaders: The Changing Face of Women in Tourism

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(NEWS) ALMATY, Kazakhstan, 2025-Oct-24 — /Travel PR News/ — Tourism leaders and changemakers from across Europe have joined forces to advance gender equality and women’s empowerment through the “Almaty Call to Action”, a landmark outcome of the First Regional Conference on the Empowerment of Women in Tourism in Europe, held from 22–23 October in Almaty. The… Read the full news article

Global tourism leaders to gather in Chiang Rai for PATA Destination Marketing Forum 2025 under wellness and tradition theme

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(NEWS) BANGKOK, Thailand, 2025-Sep-8 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has confirmed Chiang Rai as the host of the PATA Destination Marketing Forum 2025 (PDMF 2025), which will take place from December 1–3 at the Heritage Chiang Rai Hotel & Convention. Announced during the closing of PDMF 2024, the selection… Read the full news article

New PATA Series Offers In-Depth Insights on Activity, Cultural, Wellness, and Purpose-Driven Tourism Trends

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(IN SHORT) PATA has launched Tourism in Focus, a monthly report series offering succinct, data-driven insights on tourism’s impact in the Asia Pacific. Guided by the tagline “Insights for a Meaningful Pacific Asia Tourism Economy” and aligned with PATA’s Strategy 2030, each issue examines segments such as cultural, experiential, health and wellness, and purpose-driven tourism…. Read the full news article

PATA Issues Mid-Year Asia Pacific Tourism Forecasts Highlighting 801 Million Visitors by 2027

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(IN SHORT) PATA’s Mid-Year Update to its Asia Pacific Visitor Forecasts 2025–2027 refines its March outlook, modelling three recovery scenarios for 39 destinations amid geopolitical tensions, economic volatility and community pushback against mass tourism. Key takeaways include a projected rise from 692 million to 801 million international arrivals by 2027 under the “medium” scenario; China,… Read the full news article

PATA Welcomes Aseer Region Development Authority to Champion Sustainable Tourism in Saudi Arabia

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(IN SHORT) PATA has welcomed the Aseer Region Development Authority as its latest member, strengthening ties in Saudi Arabia’s southwest. PATA CEO Noor Ahmad Hamid and ASDA CEO Eng. Hashem Al Dabbagh emphasized Aseer’s potential as a model for sustainable, community-focused tourism. The region—known for its cool mountains, rich heritage and varied landscapes—will benefit from… Read the full news article

Beijing Hosts PATA–Visa Training for Chinese Tourism SMEs on Digital Marketing and International Payments

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(IN SHORT) PATA and Visa are hosting their first SME capacity-building workshop in Beijing, equipping Chinese tourism businesses with digital-marketing strategies, visitor-friendly international payment solutions, and data insights on inbound travellers. This follows similar programmes across Southeast Asia and is supported by key local and regional partners. The training addresses China’s advanced mobile-payment landscape and… Read the full news article

PATA and SUNx Institute Collaborate to Educate the Next Generation on Climate Friendly Travel

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(IN SHORT) PATA has formalized a new partnership with the SUNx Institute through an MOU signed at the PATA Annual Summit 2025. The agreement focuses on climate resilience and sustainable development within the travel and tourism sector, with a shared emphasis on the Dodo4Kids program, which aims to teach young learners about Climate Friendly Travel…. Read the full news article

PATA and European Travel Commission (ETC) Announce Strategic Partnership to Promote Sustainable Tourism

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(IN SHORT) PATA and the European Travel Commission (ETC) have entered into a strategic partnership to advance sustainable tourism practices and promote greater connectivity between Asia Pacific and Europe. The collaboration, announced during the PATA Annual Summit 2025, will focus on a range of initiatives including supporting Small and Medium Enterprises (SMEs), promoting balanced tourism… Read the full news article

PATA and CrescentRating Launch Halal Travel Trends 2025 Report, Offering Insights into the Muslim-Friendly Travel Market

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(IN SHORT) The Pacific Asia Travel Association (PATA) has partnered with CrescentRating to launch the Halal Travel Trends 2025 report, developed in collaboration with Mastercard. The report provides crucial insights into the preferences and behaviors of Muslim travelers, helping destinations and travel businesses better cater to this growing market. The launch was celebrated at the… Read the full news article

PATA Launches Landmark Report on Tourism Workforce Challenges and Opportunities Across Asia Pacific

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(IN SHORT) PATA has released a major new report at PAS 2025 in İstanbul, titled The Evolving Tourism Workforce: Human Capital Development in APAC, produced in collaboration with Pear Anderson. Drawing from a year of in-depth research, the report explores the region’s pressing workforce challenges—such as talent attraction, skills gaps, and disconnects between education and… Read the full news article

PATA Annual Summit 2025 Concludes in İstanbul with Renewed Purpose and Global Collaboration

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(IN SHORT) The PATA Annual Summit 2025 in İstanbul united over 260 tourism leaders from 35 destinations under the theme “Timeless Wisdom for a Sustainable Future.” The event saw the ratification of PATA’s new Vision and Mission, strategic governance updates, and the advancement of the PATA 2030 Strategy. With panels on climate change, innovation, aviation,… Read the full news article

PATA Honours Dr Chris Bottrill and SanJeet with Prestigious Awards at Annual Summit in İstanbul

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(IN SHORT) During the PATA Annual Summit 2025 in İstanbul, the Pacific Asia Travel Association honoured two key leaders for their exceptional contributions to the tourism industry. Dr Chris Bottrill, Associate Vice President at Capilano University, received the PATA Life Membership Award for his leadership in sustainability, youth engagement, and Indigenous tourism. SanJeet, Director of… Read the full news article

PATA Welcomes New Executive Board Members from Thailand, Malaysia, and the UAE to Advance Responsible Tourism

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(IN SHORT) The Pacific Asia Travel Association (PATA) has elected three new Executive Board members during its 74th Annual General Meeting in Istanbul: Dr. Chuwit Mitrchob of Thailand’s DASTA, Sharzede Datu Haji Salleh Askor of Malaysia’s Sarawak Tourism Board, and Raki Phillips of the Ras Al Khaimah Tourism Development Authority in the UAE. Each brings… Read the full news article

PATA and Sarawak Tourism Board Expand AI and Digital Skills Training to Strengthen Future-Ready Tourism

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(IN SHORT) PATA, in collaboration with the Sarawak Tourism Board, is launching three new training programmes in Sarawak, Malaysia to advance digital skills and AI literacy among tourism SMEs and destination management staff. Building on a successful AI training initiative from 2024, the sessions will take place in Miri and Kuching. They include an AI… Read the full news article

PATA Champions Sub-Regional Tourism Collaboration at Nepal-India-China Expo 2025, Paving the Way for Sustainable Growth

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(IN SHORT) At the Nepal-India-China Expo 2025 held in Pokhara, the Pacific Asia Travel Association (PATA) reinforced its commitment to fostering regional tourism collaboration. PATA CEO Noor Ahmad Hamid met with key tourism leaders from Nepal and the surrounding region, including ministers and senior officials, to discuss the significant opportunities presented by Nepal’s location between… Read the full news article

Pacific Asia Travel Association Launches New Asia Pacific Tourism Projections for 2025-2027

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(IN SHORT) The Pacific Asia Travel Association (PATA), working with The Hong Kong Polytechnic University’s Hospitality and Tourism Research Centre, has released the Asia Pacific Visitor Forecasts 2025-2027, analyzing tourism recovery for 39 regional destinations. The medium scenario projects international visitor arrivals (IVAs) rising to 813.7 million by 2027 from 648.1 million in 2024, driven… Read the full news article

PATA and Travel Unity Forge Alliance to Champion Diversity and Sustainability in Asia Pacific Tourism

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(IN SHORT) PATA and Travel Unity have entered into a formal two-year partnership, as outlined in an MOU finalized in January 2025. This collaboration aims to foster a more inclusive, accessible, and sustainable tourism industry in the Asia Pacific region. The partnership will facilitate joint initiatives such as cross-promotion of events, reciprocal speaking engagements, and… Read the full news article

PATA and PolyU Renew Partnership to Continue Asia Pacific Visitor Forecasts Reports Through 2027

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(IN SHORT) PATA has renewed its partnership with PolyU for another three years, continuing the Asia Pacific Visitor Forecasts reports. This collaboration, set to run from 2024 to 2027, will provide essential insights to the tourism industry amidst economic and geopolitical uncertainties. The partnership involves using advanced forecasting techniques and AI algorithms to analyze key… Read the full news article

Phetchaburi Prepares to Host PATA Destination Marketing Forum 2024, Showcasing Cultural and Culinary Tourism

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Phetchaburi Province, TCEB, DASTA, TAT, Dusit Thani Hua Hin and PATA held a press conference on the preparation of the forum. (IN SHORT) Phetchaburi Province is set to host the PATA Destination Marketing Forum 2024 (PDMF 2024) from November 12 to 14, 2024. A press conference on October 30 highlighted the partnership between the Pacific… Read the full news article

PATA Renews Partnership with OAG to Enhance Aviation Data Accessibility for Members

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(IN SHORT) The Pacific Asia Travel Association (PATA) has renewed its partnership with OAG, designating the company as its Preferred Partner and exclusive aviation data provider for the next three years. PATA CEO Noor Ahmad Hamid emphasized the importance of this collaboration, which will provide members with vital aviation data to monitor flight capacity and… Read the full news article

PATA Reports Strong Recovery in Asia Pacific Tourism with 2024 Outlook for Continued Growth

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(IN SHORT) The Pacific Asia Travel Association (PATA) released its Annual Tourism Report for 2024, highlighting a significant rebound in international visitor arrivals (IVAs) across the Asia Pacific region, which nearly doubled in 2023 compared to the previous year. The report reveals that 522 million visitors arrived in 47 destinations, marking a 94.3% increase. Key… Read the full news article

PATA and MGM Launch Sustainable MICE Training Programme to Strengthen Macao’s Event Industry

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(IN SHORT) PATA and MGM are launching a capacity-building programme in Macao from September 24-26, 2024, aimed at enhancing the skills of local MICE professionals. The programme, “Macao MICE Forward: Innovate, Sustain, Excel,” focuses on sustainable practices, digital marketing, and the integration of AI in event management. With expert-led sessions and workshops, the initiative aims… Read the full news article

Celebrating Excellence: PATA Recognizes Chapters and Student Leaders for Outstanding Contributions to Travel and Tourism

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PATA Face of the Future 2024 Honoured for Outstanding Achievements (IN SHORT) PATA recognized the achievements of its Chapters and Student Chapters during the PATA Power of Networking session in Bangkok. Awards were given to various chapters for their leadership, engagement with young tourism professionals, and sustainability initiatives. The PATA India Chapter received the Spirit… Read the full news article

Tourism Seasonality Summit and PATA Join Forces to Address Seasonal Tourism Challenges in Asia Pacific

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(IN SHORT) The Pacific Asia Travel Association (PATA) has signed a Memorandum of Understanding (MOU) with the Tourism Seasonality Summit (TSS) to address tourism seasonality challenges in the Asia Pacific region. This partnership aims to develop strategies to manage and alleviate the impact of peak season tourism, which can lead to over-tourism. The agreement was… Read the full news article

PATA Annual Summit 2024: Reimagining Tourism with Global Leaders

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(IN SHORT) The Pacific Asia Travel Association (PATA) is gearing up for its Annual Summit 2024 in Macao, China, from May 15-17, 2024. The event, themed ‘Reimagining Tourism,’ aims to foster discussions on transforming the Asia Pacific tourism industry to be more resilient and sustainable. With esteemed speakers from various sectors including tourism, government, and… Read the full news article

Enhancing Resilience: PATA Expands Tourism Destination Resilience Programme to Sarawak, Malaysia

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(IN SHORT) PATA has expanded its Tourism Destination Resilience (TDR) Programme to Sarawak, Malaysia, aiming to bolster resilience and sustainability in the Asia Pacific tourism sector. As tourism rebounds from the COVID-19 pandemic, the focus on resilience is crucial to prevent reverting to pre-pandemic practices. The program, which emphasizes a holistic approach beyond traditional metrics… Read the full news article

PATA Unveils Comprehensive Visitor Forecasts for Asia Pacific 2024-2026

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(IN SHORT) The Pacific Asia Travel Association (PATA) released its Asia Pacific Visitor Forecasts 2024-2026 report, offering detailed insights into the projected growth and recovery of 39 destinations within the region. Highlighting recovery rates and trends, the report indicates a promising trajectory for international visitor arrivals (IVAs) in the Asia Pacific, with an expected increase… Read the full news article

PATA’s Women in Travel Conference in the Philippines: Empowering Diversity and Sustainability in Tourism

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(IN SHORT) The Pacific Asia Travel Association (PATA) is gearing up to host the PATA International Conference on Women in Travel from March 20-22, 2024, in the Philippines, showcasing the commitment to gender equality and empowerment in the tourism sector. With a focus on addressing gender disparities and promoting women’s leadership, the conference aims to… Read the full news article