Choice Hotels EMEA and Sercotel Strengthen Collaboration with New Distribution Agreement and European Roadshow

Choice Hotels EMEA and Sercotel have signed a new Distribution Agreement covering key international feeder markets into Spain Choice Hotels EMEA and Sercotel will undertake joint commercial and marketing activities over the coming months, including a European roadshow and will have a joint presence at IBTM World 2023 (IN SHORT) Choice Hotels EMEA and Sercotel… Read the full press release

CHOICE HOTELS EMEA UNVEILS FIRST HOTEL TO COMPLETE BRAND REFRESH AT THE COMFORT HOTEL PRAGUE CITY EAST

Choice Hotels EMEA unveils first property to complete its major brand refresh Comfort Hotel Prague City East is the first Comfort Hotel to feature signature Comfort Hub and range of hallmarks that embrace local influence All Choice Hotel brands are being refreshed in EMEA with EMEA properties set to transition to new brand identities over… Read the full press release

CHOICE HOTELS EMEA APPOINTS MARIELLE VROEMEN TO SPEARHEAD NEW FRANCHISEE PERFORMANCE DEPARTMENT

Choice Hotels EMEA has appointed Marielle Vroemen to lead its Franchisee Performance Department Marielle brings over 15 years of experience in hotel revenue strategy and optimisation, having previously worked for Marriott, Hilton, and Shangri-La New appointment supports Choice’s ambitious growth strategy in the EMEA region and is accompanied by the launch of a new Franchisee… Read the full press release

CHOICE HOTELS EMEA APPOINTS ARNOUD VINK AS HEAD OF DEVELOPMENT

Arnoud joins Choice with over 15 years of hospitality experience The appointment supports Choice Hotels’ strategic growth focus in the EMEA region Amsterdam, 2023-Jun-5 — /EPR Network/ — Choice Hotels EMEA, the 100% franchise focused hotel company,  has appointed Arnoud Vink as its new Head of Development since May 1st. Arnoud is responsible for driving… Read the full press release

Choice Hotels EMEA and RIMC Hotels & Resorts Group open Quality Hotel Vienna in Austria

Quality Hotel Vienna has 118 rooms and underpins Choice Hotels EMEA’s expansion The hotel is being upgraded to the brand’s new Quality standards as part of a property improvement plan underway since the beginning of November 2022 PKF hospitality group found the new operators and acted in an advisory capacity during the acquisition of the… Read the full press release

Choice Hotels EMEA reveals refresh concept for its Quality brand

Quality brand refresh launched as part of Choice Hotels EMEA’s ongoing brand re-energisation strategy Brand refresh responds to research identifying post-pandemic guest priorities and requirements Follows the EMEA relaunch of Comfort in April and Clarion in May, with the Choice Hotels’ Sleep brand to enter EMEA for the first time later this year and plans… Read the full press release

CHOICE HOTELS EMEA GROWTH CONTINUES WITH ADDITION OF NEW HOTEL IN GALWAY, IRELAND

  New hotel on Eyre Square now open Opening supports strategic growth focus with franchisees at the core The opening comes shortly after Choice Hotels EMEA announced a brand refresh of its EMEA portfolio is underway following independent research to understand post pandemic guest requirements London, UK 2022-May-24 — /Travel PR News/ — Supporting its… Read the full press release

CHOICE HOTELS EMEA COMMENCES CLARION BRAND REFRESH

Choice Hotels EMEA continues brand refresh with Clarion now underway Brand refresh follows independent research to understand post pandemic guest requirements Comes as Choice Hotels celebrates 50th anniversary of the opening of its first Europe hotel Comfort relaunch commenced last month, Quality to commence in quarter three and Choice Hotels’ Sleep brand to enter EMEA… Read the full press release

LEADING MIDSCALE FRANCHISOR CHOICE HOTELS EMEA EMBARKS ON BRAND REFRESH REFLECTING EVOLVING GUEST REQUIREMENTS

Brand refresh underway following independent research to understand post pandemic guest requirements Brand Refresh comes as Choice Hotels celebrates the 50th anniversary of its first hotel in Europe opening Comfort, Clarion and Quality to be refreshed and Choice Hotels Sleep brand to enter EMEA for the first time Comfort refresh underway with arrival of updated… Read the full press release

CHOICE HOTELS EMEA HIGHLIGHTS IMPORTANCE OF FRANCHISE INDUSTRY AS IT RECORDS SIGNIFICANT INCREASE IN INTEREST FOR FRANCHISING

Choice Hotels EMEA CEO Jonathan Mills highlights a significant increase of interest in franchising as a business format as more people look to franchising for the first time Growing entrepreneurial spirit fuels a desire to take opportunities and shape the future Amsterdam, 2022-Mar-17 — /Travel PR News/ — Choice Hotels EMEA has seen a marked… Read the full press release

CHOICE HOTELS CONTINUES CPI HOTELS AGREEMENT AND EXPANDS PORTFOLIO WITH HOTEL OPENING IN SLOVAKIA

New 175 room Clarion Congress Hotel Bratislava now open Recently renovated Clarion Congress Prague Work underway on Comfort Hotel Budapest which is expected to open towards the end of 2022 Amsterdam, 2022-Feb-16 — /Travel PR News/ — Choice Hotels EMEA has continued its strategic agreement with CPI Hotels, the leading hotel operating company in the… Read the full press release

CHOICE HOTELS EMEA APPOINTS NEW DIRECTOR OF MARKETING, BRAND AND LOYALTY

Nick Bosworth has joined Choice Hotels as Director of Marketing, Brand and Loyalty Appointment supports strategic growth focus with franchisees and customer affinity at the core Amsterdam, 2022-Jan-13 — /Travel PR News/ — Supporting its European growth strategy, Choice Hotels EMEA has appointed a new Director of Marketing, Brand and Loyalty. Nick Bosworth has joined… Read the full press release

CHOICE HOTELS EMEA FOCUSES ON FRENCH GROWTH AND OBSERVES INCREASING CONSUMER CONFIDENCE IN THE MARKET

Paris, France 2021-Sep-30 — /Travel PR News/ — Having observed increased consumer confidence in the French market through encouraging domestic leisure travel in July and August, Choice Hotels EMEA has this week attended the Franchise Expo Paris and Global Lodging Forum, both held in Paris, to meet with franchisees and focus on growth in the… Read the full press release

CHOICE HOTELS EXPANDS PORTFOLIO WITH CONTINUATION OF SEERA GROUP MASTER LICENCE AGREEMENT AND UPCOMING OPENINGS IN SAUDI ARABIA

Agreement continues, with at least ten hotels planned to open within the next five years London,UK 2021-Sep-01 — /Travel PR News/ — Choice Hotels Europe has repositioned itself as Choice Hotels EMEA as it continues its master license agreement with Seera Hospitality, a fully owned subsidiary of Seera Holding Group, the largest publicly listed travel… Read the full press release