• Nick Bosworth has joined Choice Hotels as Director of Marketing, Brand and Loyalty
  • Appointment supports strategic growth focus with franchisees and customer affinity at the core

Amsterdam, 2022-Jan-13 — /Travel PR News/ — Supporting its European growth strategy, Choice Hotels EMEA has appointed a new Director of Marketing, Brand and Loyalty.

Nick Bosworth has joined Choice Hotels EMEA from Accor where he held a global brand leadership role for the premium Accor hotel brand Mövenpick. Before the acquisition of the brand by Accor, Nick led the Brand, marketing, CRM, loyalty and PR activities for Mövenpick Hotels & Resorts, and has held strategic marketing roles with IHG and Worldhotels.

Nick is responsible for leading a pan-European marketing team with a primary focus on driving performance through direct booking channels. He manages all aspects of customer loyalty and engagement and will evolve strategies to build consumer affinity for Choice Hotels’ portfolio of brands throughout the region. Nick’s role is also responsible for the execution of loyalty and non-loyalty campaigns and promotions, including branding and advertising, and managing key partnerships.

Commenting on Nick’s appointment, Choice Hotels EMEA CEO, Jonathan Mills, said: “I am pleased Nick has joined us, especially since he has a wealth of marketing expertise as well as understanding and experience in franchise hospitality. He is going to be a great fit for our team.

“As we move into 2022, we remain committed to being proactive in shaping the future for all our franchisees by increasing preference for our brands.  Nick will have a significant part to play in this.”

Commenting on his appointment Nick Bosworth said: “I’m really pleased to have joined Choice Hotels EMEA at this key point in its growth strategy and am looking forward to helping the team maximise commercial opportunities in the midscale space.”

Nick reports into Helen ter Beek, Senior Director Commercial & Operations who oversees the company’s core value proposition of brand management, revenue and performance optimisation, and a dedicated franchise services team supporting Choice Hotels EMEA franchisees.

For further information on Choice Hotels, please visit:,/en-uk



For further information, please contact: Katie Kershaw at Kershaw and Company
07539 437 238/