AirAsia MOVE Unveils Refreshed App Icon and Brand Transformation
- New app icon on App Store (iOS) and Play Store (Android) effective 26 Feb
- Convenient functions remain the same, book AirAsia flights & 700 other airlines, hotels, rides, and so much more on the AirAsia MOVE app
- More exciting changes coming up, including new app layout & experience
(IN SHORT) AirAsia MOVE, formerly known as airasia Superapp, introduced the refreshed look of its app icon on the App Store and Play Store as part of its ongoing brand refresh and transformation announced in September 2023. CEO Nadia Omer highlighted that the updated app icon signifies the beginning of various enhancements aimed at improving travelers’ experiences, including a redesigned layout, new products, services, and deals. Despite the rebranding, essential features like flight bookings, hotel reservations, rides, and community interactions remain unchanged. AirAsia MOVE aims to provide a community-led travel experience with features like airasia chat, games, gifting, and a robust loyalty program. Additionally, AirAsia MOVE offers OTA services covering flight bookings from over 700 airlines, hotel reservations, ride-hailing, dining experiences, insurance, and integrated financial services through BigPay. The app is available for download on major app stores, reflecting AirAsia MOVE’s commitment to enhancing digital travel solutions within its ecosystem.
(PRESS RELEASE) Kuala Lumpur, Malaysia, 2024-Feb-27 — /Travel PR News/ — AirAsia MOVE, formerly known as airasia Superapp, unveiled the updated, refreshed look of its app icon on the App Store (iOS) and Play Store (Android). This comes as AirAsia MOVE enters another phase of its brand refresh and transformation as was announced in September 2023.
Nadia Omer, CEO of AirAsia MOVE commented, “The new AirAsia MOVE app icon is the first of many exciting changes coming up that are designed to elevate and enhance every travellers’ experience. From the app layout, to exciting new products, services and unbeatable deals, the new AirAsia MOVE will help you go all the way seamlessly when you travel. For those of you who already have the app on your phones, it would’ve been refreshed & updated to the new look.
“While the app icon boasts a new appearance and AirAsia MOVE takes the spotlight as our new brand name, we would like to reassure everyone that everything you love such as booking AirAsia flights & from more airlines, hotels, rides, managing your bookings, or even connecting with fellow travellers via the Chat & Community as well as AskBo functions still remain intact. So don’t worry and we hope you enjoy all the improvements that are coming your way!”
For more information regarding the refreshed look and upcoming changes, visit this page.
AirAsia MOVE envisions travel complemented by a community-led experience through features such as airasia chat, games, gifting, and a strong loyalty program that rewards users across its expansive ecosystem.
AirAsia MOVE’s ecosystem includes OTA services such as flight bookings from over 700 airlines, including the World’s Best Low-Cost Carrier AirAsia and 900,000 hotels world-wide plus ride-hailing, dining experiences, insurance and more, underpinned by integrated financial services by BigPay. AirAsia MOVE won ‘Asia’s Leading Online Travel Agency 2023’ by World Travel Awards as in its first nomination in the OTA category.
Download the AirAsia MOVE app via the Apple App Store, Google Play Store and Huawei App Gallery.
Both AirAsia MOVE and BigPay are part of MOVE Digital, the digital arm of Capital A Berhad.
Media Contact:
Daphne Cheah
communications@airasia.com
Source: AirAsia
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