Stockholm, Sweden, 2022-Sep-21 — /Travel PR News/ — “Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today (September 19, 2022). The campaign highlights the importance of traveling and represents SAS’ first brand campaign since 2020. The new communication concept is based on a new… Read the full press release
Stockholm, Sweden, 2022-Sep-20 — /Travel PR News/ — “Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today (September 19, 2022). The campaign highlights the importance of traveling and represents SAS’ first brand campaign since 2020. The new communication concept is based on a new… Read the full press release
Stockholm, Sweden, 2022-Sep-16 — /Travel PR News/ — SAS signs Letter of Support with Heart Aerospace for the option to add their new electric aircraft, ES-30 to the SAS regional aircraft fleet. This has the potential of being a significant step on SAS’ sustainability journey, enabling zero-emission flights on routes within Scandinavia. The electric aircraft will… Read the full press release
Stockholm, Sweden, 2022-Jun-29 — /Travel PR News/ — Today’s (June 28, 2022) announcement from the Norwegian Government, regarding its intention to support our transformation plan SAS FORWARD by converting its debt holding into SAS equity, is appreciated and an important step towards the success of SAS FORWARD. The Norwegian Government has also announced they will… Read the full press release
Stockholm, Sweden, 2022-Jun-07 — /Travel PR News/ — SAS is expanding its network in North America and is now starting direct routes to Toronto from Copenhagen and Stockholm. SAS will operate three weekly flights from Copenhagen and four weekly flights from Stockholm with its brand-new A321LR aircraft. The inaugural flight takes place on June 2[nd]… Read the full press release
Stockholm, Sweden, 2022-Apr-06 — /Travel PR News/ — Today (April 4, 2022), SAS Executive Vice President and CCO, Karl Sandlund announced that he will leave SAS for a new position outside the company. “Karl has been at SAS since 2004 and it is with regret, I see him leave. He has been a key player… Read the full press release
Today, SAS has appointed Erno Hildén as Executive Vice President and CFO Stockholm, Sweden, 2022-Mar-31 — /Travel PR News/ — Erno Hildén, comes from Finland and has held several operational leadership positions in the global airline industry. He has worked both as chief financial officer and chief operating officer for Finnair and recently he also… Read the full press release
Today, SAS Executive Vice President and CFO, Magnus Örnberg announced that he will leave SAS in the spring of 2022 Stockholm, Sweden, 2022-Mar-24 — /Travel PR News/ — “I want to thank Magnus for his great efforts for SAS. I regret that Magnus chooses to leave and wish him well on his future endeavours”, says… Read the full press release
Stockholm, Sweden, 2022-Feb-18 — /Travel PR News/ — In response to rising demand SAS is presenting a more extensive summer program with 230 direct routes from Scandinavia to 120 destinations. The Copenhagen to Boston route is reopening, alongside the addition of a second daily departure from Copenhagen to New York, during the spring. In the… Read the full press release
Stockholm, Sweden, 2022-Feb-09 — /Travel PR News/ — SAS expands its network in North America and will start direct routes to Toronto from Copenhagen and Stockholm in June 2022. SAS will operate three weekly flights from Copenhagen and four weekly flights from Stockholm with brand-new A321LR aircraft. Toronto is the fourth largest city in North… Read the full press release
Manchester, UK, 2022-Jan-18 — /Travel PR News/ — CAPA – Centre for Aviation (CAPA), the world’s most trusted source of market intelligence for the aviation and travel industry and part of the Aviation Week Network, has announced that it will resume its cornerstone CAPA Airline Leader Summit – Airlines in Transition with the event bookmarked for 7/8-Apr-2022 in Manchester,… Read the full press release
Stockholm, Sweden, 2022-Jan-13 — /Travel PR News/ — The Swedish national cross-country and alpine ski teams are purchasing biofuel from SAS in volumes corresponding to all their flights in Scandinavia as part of their sustainability initiative. The two Swedish national teams are now renewing their partnerships with SAS and purchasing additional biofuel, helping to reduce… Read the full press release
Stockholm, Sweden, 2021-Dec-22 — /Travel PR News/ — SAS’ first Airbus A321 Long Range will complete its first long-haul flight on Wednesday 22nd of December from Copenhagen to Washington. It will enter official service on 27th of March, 2022. The new aircraft is equipped with a service concept with three travel classes, like the rest of SAS’… Read the full press release
Stockholm, Sweden, 2021-Dec-15 — /Travel PR News/ — Since 2019, travelers flying with SAS can voluntarily choose to buy biofuel. To increase the use of sustainable aviation fuels, such as biofuel, is an important step to reduce climate-impacting carbon emissions when flying and SAS will now reward EuroBonus members with extra points when adding biofuel…. Read the full press release
Stockholm, Sweden, 2021-Nov-11 — /Travel PR News/ — As a direct result of the US now opening to more visitors, demand for travel is rising sharply. SAS is now updating its traffic program and increasing the number of flights to and from the US. Flight bookings with SAS to the US over Christmas and New… Read the full press release
Stockholm, Sweden, 2021-Nov-04 — /Travel PR News/ — Vattenfall, SAS, Shell and LanzaTech will together investigate the production of the world’s first synthetic sustainable aviation fuel (SAF) using the LanzaJet[TM] “Alcohol to Jet” technology on a large scale in Sweden. Instead of using virgin fossil material in the production process, the synthetic SAF will be… Read the full press release
Stockholm, Sweden, 2021-Oct-24 — /Travel PR News/ — As demand for travel increases, SAS continues to open up new destinations and more frequent flights. SAS will fly more than 150 routes to 90 destinations during winter 2021-2022. SAS is also increasing the number of flights between the Scandinavian capitals and to other important destinations in… Read the full press release
Stockholm, Sweden, 2021-Sep-28 — /Travel PR News/ — As demand for both leisure and business travel to the United States increases, SAS expands the number of flights from Stockholm and Oslo to New York. New York will be served with daily flights from Stockholm as well as with 4 weekly flights from Oslo, in addition… Read the full press release
Stockholm, Sweden, 2021-Aug-24 — /Travel PR News/ — As demand for both leisure and business travel increases, SAS continues to expand the number of flights. SAS will be flying more than 160 direct routes to 90 destinations during this fall. SAS increases the flights between the Scandinavian capitals and important destinations in its network to… Read the full press release
Stockholm, Sweden, 2021-Aug-06 — /Travel PR News/ — Demand for travel continues to increase and SAS will start two new routes to the Canary Islands, direct flights to Tenerife from Stockholm and to Gran Canaria from Gothenburg. The new routes start on October 30. SAS offers a comprehensive program to the Canary Islands during the… Read the full press release
Stockholm, Sweden, 2021-Aug-03 — /Travel PR News/ — Today, August 01, marks the founding of SAS 75 years ago and we have been the proud carrier of travelers to, from and within Scandinavia during all these years. Scandinavia would not be the same today without a strong Scandinavian airline, and we will naturally continue to… Read the full press release
Stockholm, Sweden, 2021-Jun-10 — /Travel PR News/ — SAS will reopen the direct route between Japan and Scandinavia starting in July. The first departure from Copenhagen will take off on Saturday, July 10, with a return flight from Tokyo, Haneda Airport, on Monday, July 12. The route will be operated twice a week, with departures on Wednesdays… Read the full press release
Stockholm, Sweden, 2021-May-13 — /Travel PR News/ — The Oslo – New York route will start with two weekly round trips, departing from Oslo on Wednesdays and Saturdays and returning on Thursdays and Sundays. SAS will then continuously review a possible increase in frequency based on demand. The route provides easy access to city breaks… Read the full press release
Stockholm, Sweden, 2021-May-12 — /Travel PR News/ — SAS will introduce a seasonal route with non-stop flights from Luleå to London, Heathrow, starting December 17, 2021, to March 21, 2022. Flights will operate twice a week, on Mondays and Fridays, and it will be the only direct link between Luleå and the UK. Luleå and… Read the full press release
Stockholm, Sweden, 2021-Apr-30 — /Travel PR News/ — Today (April 28, 2021), SAS AB’s Board of Directors appoints Anko Van der Werff as President and CEO. He will join the company at the latest on July 15, 2021. The Board also appoints Karl Sandlund, Chief Commercial Officer at SAS, as acting President and CEO as… Read the full press release
SAS enters Sale & Leaseback (S&LB) agreements of one A350 and three A320neo aircraft as well as PDP financing of five A320neo Stockholm, Sweden, 2021-Mar-30 — /Travel PR News/ — SAS has secured financing of three Airbus A320neo and one Airbus A350-900 through a S&LB-agreement with CDB Aviation Lease Finance. The A350 was delivered on… Read the full press release
Stockholm, Sweden, 2021-Mar-23 — /Travel PR News/ — Star Alliance will establish a management office in the city state of Singapore later this year. This was a decision taken by its Chief Executive Board, comprising the Chief Executive Officers of its 26 member airlines, who considered a new centre of excellence to be an important… Read the full press release
Stockholm, Sweden, 2021-Feb-16 — /Travel PR News/ — SAS has selected CFM International LEAP-1A engines to power its new fleet of 35 A320neo family aircraft ordered in 2018. This agreement also includes eight spare engines. In addition, SAS has signed with CFM a Rate-Per-Flight-Hour (RPFH) support agreement to cover its new fleet of LEAP-1A engines,… Read the full press release
Stockholm, Sweden, 2021-Jan-29 — /Travel PR News/ — SAS and Apollo are expanding their partnership regarding charter flights in a contract which covers three summer and three winter seasons through to 2024, with an option for an extension of a further two years to 2026. The partnership with Apollo represents SAS’ largest contract with a… Read the full press release
Stockholm, Sweden, 2020-Nov-27 — /Travel PR News/ — Aviation’s international industry and trade organization IATA, which brings together 290 airlines globally, has in connection with its Annual General meeting elected SAS CEO Rickard Gustafson as the Chairman of the Board of Governors (BoG) from 2022. In a year from now, Rickard Gustafson will take over… Read the full press release