SAS creates stronger emotional bond with its travelers with the launch of its new communication concept

Stockholm, Sweden, 2022-Sep-21 — /Travel PR News/ — “Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today (September 19, 2022). The campaign highlights the importance of traveling and represents SAS’ first brand campaign since 2020. The new communication concept is based on a new… Read the full press release

Travel Oregon launches Extraordinary is Ordinary advertising campaign

Campaign to help boost economic impact during shoulder season travel by providing inspiration for visiting Oregon’s seven regions Portland, Ore., 2022-Sep-21 — /Travel PR News/ — The Oregon Tourism Commission, dba Travel Oregon, has initiated its second push of its advertising campaign, Extraordinary is Ordinary. Promoting the state’s stunning natural beauty, the campaign is set to drive… Read the full press release

Mandarin Oriental welcomes Stanley Tucci as the newest celebrity fan to join its “He’s a Fan/She’s a Fan” advertising campaign

Hong Kong,, 2018-Dec-04 — /Travel PR News/ — American actor, writer, producer, and film director, Stanley Tucci, is the newest celebrity fan to join Mandarin Oriental’s USD multi-million global advertising campaign “He’s a Fan/She’s a Fan”. The campaign elegantly connects Mandarin Oriental’s well-recognized symbol – the fan – with international celebrities who regularly stay at the… Read the full press release

Christoph Waltz joins Mandarin Oriental’s “He’s a Fan/She’s a Fan” advertising campaign

HONG KONG, 2018-Apr-03 — /Travel PR News/ — The award-winning Austrian actor, Christoph Waltz, is the newest celebrity fan to join Mandarin Oriental’s USD multi-million global advertising campaign “He’s a Fan/She’s a Fan”. The campaign elegantly connects Mandarin Oriental’s well-recognized symbol – the fan – with international celebrities who regularly stay at the Group’s hotels. In… Read the full press release

Avis Car Rental launches new advertising campaign highlighting its mobile app

PARSIPPANY, N.J., 2016-Oct-15 — /Travel PR News/ — Avis Car Rental today ( October 10, 2016) launched a new advertising campaign which highlights the Company’s transformational mobile app in vignettes that show off its innovative features. The first spot, called “Jet-Setter,” features a businesswoman on an airplane who utilizes the Avis mobile app to accommodate her… Read the full press release

Southwest Airlines launched its latest advertising campaign with agency partner GSD&M during the NCAA Tournament

Company brings back a familiar face who’s traveling more than ever DALLAS, 2015-3-30 — /Travel PR News/ — Southwest Airlines® (NYSE: LUV) has launched its latest advertising campaign in conjunction with existing placements airing during the NCAA Tournament. Working with agency partner GSD&M in Austin, Texas, Southwest’s new campaign brings to life those human moments… Read the full press release