Colorado Tourism Office: Colorado Trail Explorer (COTREX) app now available for free download in the Apple and Google Play stores

CTO’s Conference in Vail first in the nation to be zero-waste; Denver named as 2019 site DENVER, CO, 2018-Nov-06 — /Travel PR News/ — Gov. John Hickenlooper announced the launch of a new state app with guidance to more than 39,000 miles of trails as nearly 550 tourism industry stakeholders gathered this week in Vail for… Read the full press release

Colorado Tourism Office unveils new animated video to reduce the impact of travelers on Colorado resources

DENVER, CO, 2018-Oct-29 — /Travel PR News/ — A clueless hiker, critters posing for food and a musical moose/bear duo are the latest cast of characters enlisted by the Colorado Tourism Office (CTO) to reduce the impact of travelers on Colorado resources. In the latest expression of its partnership with the Leave No Trace Center… Read the full press release

Colorado Tourism Office to expand rural tourism development focus with the launch of Destination Development program

The new program will grow the successes of previous Heritage and Agritourism initiatives; expand rural tourism development focus to culinary and agritourism, heritage, cultural, outdoor adventure and cycling Denver, 2017-Jul-10 — /Travel PR News/ — The Colorado Tourism Office (CTO) is relaunching its successful Heritage & Agritourism program, which will now be known as Destination Development,… Read the full press release

The Colorado Tourism Office Aims to Build Tourism Industry’s Advantage With New Strategic Plan

Denver, CO, 2017-Mar-24 — /Travel PR News/ — The Colorado Tourism Board today approved the Colorado Tourism Roadmap, a comprehensive strategic plan to build the Colorado tourism industry’s competitive advantage through closer collaboration, creation of new traveler experiences across the state and a fresh focus on sustainable tourism. Ten months in the making and led by… Read the full press release

Colorado Tourism Office’s “Come to Life” marketing campaign resulted to $2.72 billion record spending

DENVER, CO, 2017-Jan-30 — /Travel PR News/ — While the Colorado Tourism Office’s “Come to Life” marketing campaign influenced fewer trips last summer, the travelers it swayed spent a record $2.72 billion on their visits to Colorado. In its latest report on the effectiveness of CTO’s advertising program, Strategic Marketing and Research Insights of Indianapolis found… Read the full press release