Canadian Tourism Commission looks at some of the best social media travel campaigns across the country

Parks Canada teams up with Google to give visitors a new look, while WestJet has a blockbuster seasonal video hit. Canada, 2014-1-24 — /travelprnews.com/ — New technology sheds fresh light on marketing initiatives and no-one carries a bigger social-media torch in Canada than the travel industry. We at the Canadian Tourism Commission (CTC) are delighted to pull together another… Read the full press release

Canadian Tourism Commission’s first-ever Instagram FAM (familiarization) trip to Yukon was social-media smash hit

2013-08-30 — /travelprnews.com/ — Instagram has stolen much of the social-media limelight, especially with its recent introduction of 15-second videos. This summer was the perfect moment for the Canadian Tourism Commission (CTC) to use it for the first time as the basis for a nine-day FAM (familiarization) tour that brought four top Instagrammers and a leading videographer to Yukon…. Read the full press release

Canadian Tourism Commission’s Global Tourism Watch: Australians kept their wanderlust in 2012

Fast-growing outbound travel market sent record numbers of visitors to Canada, says CTC’s latest Global Tourism Watch report. 2013-08-24 — /travelprnews.com/ — While the economic storm raged around the world from 2008, Australia stayed relatively sheltered by high commodity prices and a steady hand at the financial tiller. The ensuing economic growth has been one of the motivators for Aussies… Read the full press release

Canadian Tourism Commission (CTC) Global Tourism Watch report finds outbound travel market gained strength in South Korea in 2012

2013-07-15 — /travelprnews.com/ — South Korea bounced back strongly from the global economic crisis in 2010 to see its outbound travel market break new records in 2012 with more than 14.9 million trips. The won is expected to appreciate against the Canadian dollar in 2013, making trips to Canada more affordable, says the Global Tourism Watch (GTW) summary report just… Read the full press release

Canadian Tourism Commission roadshows provide training and networking opportunities for Brit travel agents

2013-07-02 — /travelprnews.com/ — Hit the road, Jack: The UK office of the Canadian Tourism Commission (CTC) has been out and about in English cities, bringing Canada into the offices of travel agents and tour operators. Working alongside Canadian destination partners and suppliers, the roadshows trained, educated and entertained 115 UK agents in Bournemouth and Bristol. The events also acted… Read the full press release

Canada taps into high-end Asian markets

2013-06-21 — /travelprnews.com/ — CTC puts consumers in the lap of luxury at ILTM Asia in China, tempts them with Canada’s wonderful nature at HanaTour’s travel show in South Korea. Canada was a glamorous debutante at ILTM Asia (International Luxury Travel Market) in China June 3-6. The market has a global reputation for bringing together sellers of high-end luxury travel… Read the full press release

Canadian Tourism Commission: Special promotion celebrates wedding anniversaries for high-end travellers

2013-06-14 — /travelprnews.com/ — Babyboomers have emerged as a powerful new consumer segment in the South Korea market, with time on their hands and money to burn. The South Korean office of the Canadian Tourism Commission (CTC) is running a promotion designed with just this 45-year-old-plus demographic in mind, which positions Canada as an ideal destination for those couples seeking… Read the full press release

Launch of Business Events Canada in European Marketplace Grabs Industry Headlines at IMEX 2013

2013-06-06 — /travelprnews.com/ — The Canadian Tourism Commission (CTC) placed Canada’s business agenda at the heart of IMEX this past May at Messe Frankfurt. Germany is the engine that powers the euro-zone economy, so this global meetings, conventions and events trade show was the ideal place to unveil CTC’s new Business Events Canada (BEC) brand in the European market. A special press conference lifted… Read the full press release

Storyboards, a fresh business blog and Facebook contests make the headlines in this latest round-up from across Canada

2013-05-22 — /travelprnews.com/ — There’s no sting in the tail in the Canadian travel social-media stories that flow through cyberspace. The Canadian Tourism Commission (CTC) has plenty of tales of its own for international audiences but is happier sharing the authentic and unique experiences of other travellers on social media. If you know a Canadian tourism business or… Read the full press release

Canadian Tourism Commission merges its three consumer websites

New website fuelled by inspiration and information for travellers from around the world. 2013-05-09 — /travelprnews.com/ — Simplicity is just bliss. The Canadian Tourism Commission (CTC) has brought together its three consumer websites (Canada.travel, keepexploring.ca and explorecanadalikealocal.com) to create a single inspiring and user-friendly site for travellers of every stripe. The new merged website will help travellers to the what,… Read the full press release