Canadian Tourism Commission’s first-ever Instagram FAM (familiarization) trip to Yukon was social-media smash hit

2013-08-30 — / — Instagram has stolen much of the social-media limelight, especially with its recent introduction of 15-second videos. This summer was the perfect moment for the Canadian Tourism Commission (CTC) to use it for the first time as the basis for a nine-day FAM (familiarization) tour that brought four top Instagrammers and a leading videographer to Yukon…. Read the full press release