The new marketing campaign of ALL – Accor Live Limitless, the loyalty program and Accor’s booking platform, features famous players of Paris Saint-Germain football club
Paris, France, 2022-Feb-01 — /Travel PR News/ — In its latest marketing campaign, ALL – Accor Live Limitless has reinvented the rules of football. Tables have turned and the players of Paris Saint-Germain have given the referee a card: a golden card that leads him off the field to experience the ALL reward and loyalty program. Famous male and female players were reunited, along with legendary player: Ronaldinho! They took this opportunity to improvise a “limitless” match in the Parc des Princes stadium in Paris.
With ALL, a card is no longer a punishment, it becomes a reward.
ALL – Accor Live Limitless, the loyalty program and Accor’s booking platform, gives its members the opportunity to enjoy exclusive experiences and to benefit from numerous rewards. Main partner and sponsor of the Paris Saint-Germain football club, ALL – Accor Live Limitless imagines a match with no limits. This explains the slogan: “Play limitless is the only rule”.
During this exciting match, the PSG players gave a yellow card to the referee. But this card is neither yellow nor red, it is gold. It gives you access to the most beautiful hotels in Accor’s portfolio. The card holder is for example able to experience a peaceful moment at the MGallery Bastille Le Boutet spa, have a delicious dinner at the Mama Shelter Paris West, enjoy a night at the Novotel Porte de Versailles, or even a concert in the private VIP area at the Accor Arena.
The referee takes this time to relax and enjoy these unforgettable moments. In the meantime, the players have no limits. Messi, Neymar Jr, Marquinhos, Di Maria, Hakimi and more, take over the football stadium. They are joined by the PSG women’s team and play a once in a lifetime match. A match so rare that one of the biggest football legends has made a comeback: Ronaldinho.
This film combines a “limitless” match and exclusive experiences offered to you by ALL – Accor Live Limitless…
About ALL – Accor Live Limitless
ALL – Accor Live Limitless is a daily Lifestyle companion. ALL harness and enhance the brands, services and partnerships offered by the Accor’s ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and global roll-out plan for all its guests and 68 million of loyalty members.
About Paris Saint-Germain
Paris Saint-Germain football club was created in 1970 and celebrated its 50th anniversary in 2020. Since QSI’s purchase of the club in 2011, it has transformed to become one of the top football clubs and global sports brands in the world. The club has since then won 27 trophies in only ten years, 43 in its history, becoming the most successful football club in France. Paris Saint-Germain has attracted many great players including Ronaldinho, Beckham, Ibrahimovic, and currently Neymar Jr and Mbappé, both ranked amongst the top players in the world. The international popularity of the club never stops growing. It is now the one of the most followed club in the world, expanding from zero to a community over 100 million social media followers in just ten years. The pioneering sports club which now includes men’s football, women’s football, handball and judo added esports in 2016. Giving back to the community is fundamental to the club who has drastically increased the capacity of its Foundation to develop large programs for underprivileged youths.
PRESS CONTACTS:
Melanie Mahiette
melanie.mahiette@accor.com
Source: Accor
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