“Seven at Seven” – new LOT promotion

2012-07-20 — /travelprnews.com/ — On Sunday the new LOT Polish Airlines promotion “Seven at Seven” began.

In response to passengers’ needs, the Polish air carrier has prepared a new fare promotion – “Seven at Seven”, the premiere of which was on last Sunday on the web site lot.com.
The promotion will continue every Sunday (the seventh day of the week) from 7 in the evening, and tickets will be available on 7 routes.

“Seven at Seven” is directed at travellers who still haven’t found the right offer from LOT, because they plan their trips too late but want to spend a pleasant weekend of short holiday in Europe with an attractive airfare. It is not a business travel offer (sales only on Sundays, only weekend travel), which translated into a concrete expansion of the carrier’s target market and its offer to customers.

The rules of this last minute fare include a departure 7 to 30 days from the date of purchase and a 3-night minimum stay. Travel dates must include a Sunday, and departure must take place on Friday or Saturday with the return trip on Sunday or Monday.

This is another step in LOT’s ‘Smart Flying’ programme, which already includes the “First Minute”, “Deal Finder”, and “Crazy Wednesday” promotions.

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