Shannon Airport celebrates new brand campaign with large scale flight giveaway across European and US destinations

(IN SHORT) Shannon Airport has launched a major promotional campaign offering 100 free flights to celebrate its new brand positioning as “The Best Place To Fly From.” The giveaway, run by The Shannon Airport Group, will see 50 winners receive pairs of flights to a wide range of destinations across Europe and the United States. Irish presenter Kathryn Thomas is supporting the campaign as brand ambassador, helping promote the competition and engage travelers. The initiative highlights Shannon Airport’s growing network of 40 routes and its reputation for customer-friendly travel experiences. A grand prize draw at the end of the campaign will offer additional long-haul travel opportunities, reinforcing the airport’s connectivity and appeal.

(PRESS RELEASE) SHANNON, Ireland, 2026-Apr-28 — /Travel PR News/ — The Shannon Airport Group has unveiled a large-scale promotional campaign led by Shannon Airport, offering 100 free flights as part of a new brand initiative titled “The Best Place To Fly From.” The campaign aims to engage travelers nationwide by encouraging them to create their ideal holiday wishlist for a chance to win flights.

The competition will award 50 winners with pairs of tickets departing from Shannon Airport, covering a wide range of destinations. Participants can enter by selecting their preferred travel options, with prizes including European cities such as Paris, Rome, and Frankfurt, as well as popular leisure destinations like Faro, Lanzarote, and Palma. Long-haul routes are also included, featuring destinations such as New York, Boston, and Chicago.

The campaign builds on Shannon Airport’s reputation for delivering a convenient and customer-friendly travel experience, reinforced by its recognition as Ireland’s top airport brand for a third consecutive year. Central to the campaign are animated characters Robin and Wren, designed to highlight the airport’s accessibility and ease of travel.

Irish media personality Kathryn Thomas has joined the initiative as brand ambassador, promoting the competition across digital platforms and sharing travel inspiration with audiences. Her involvement is intended to broaden the campaign’s reach and connect with a wider audience of travelers.

The promotion will run over a four-week period, culminating in a grand prize draw in the final week. This additional draw offers participants the opportunity to win flights to long-haul destinations such as Nashville, Orlando, Las Vegas, and San Francisco, accessible through connecting routes from Shannon.

The initiative highlights Shannon Airport’s expanding route network, which now includes 40 direct routes along with onward connections via major European and U.S. hubs. The campaign is positioned as both a celebration of the airport’s brand identity and a way to showcase its connectivity and travel options.

By combining a high-value giveaway with a broad marketing campaign, Shannon Airport aims to strengthen its positioning in the competitive aviation market while encouraging passengers to explore its growing range of destinations.

Media contact:
communications@snnairportgroup.ie

SOURCE: The Shannon Airport Group