Accor Expands ALL Loyalty Ecosystem Through New Multi Market Collaboration with Uber

(IN SHORT) Accor and Uber have announced a multi-market loyalty partnership that integrates Accor’s ALL Accor platform with Uber’s mobility and delivery services to create a more connected and rewarding customer experience. The collaboration enables account linking, allowing users to earn loyalty points through Uber rides and Uber Eats orders, while also accessing exclusive benefits and membership perks. The initiative will launch in key markets including France, Germany, and Poland, with additional rollout in the Middle East and North Africa. By combining hospitality, transportation, and delivery services, the partnership expands the scope of loyalty programmes beyond traditional travel, offering greater convenience and value across both daily activities and travel experiences.

(PRESS RELEASE) PARIS, 2026-Apr-30 — /Travel PR News/ — Accor and Uber have entered into a strategic multi-market partnership aimed at enhancing customer loyalty and creating a more integrated travel and lifestyle experience. The collaboration connects Accor’s ALL Accor booking platform and loyalty programme with Uber’s mobility and delivery services, offering users a more seamless and rewarding journey across both everyday activities and travel.

At the core of the partnership is a unified experience that brings together hospitality, transportation, and food delivery into a single ecosystem. Customers will be able to link their accounts across both platforms, unlocking new ways to earn rewards and access exclusive benefits. The initiative reflects a broader shift toward lifestyle-driven loyalty programmes that extend beyond traditional travel services.

The rollout is scheduled to begin in the second half of 2026 across multiple regions. Initial markets include France, Germany, and Poland, where both Uber rides and Uber Eats services will be integrated into the programme. Additional markets such as the United Arab Emirates, Saudi Arabia, Qatar, and Morocco will focus on Uber ride benefits as part of the offering.

Alix Boulnois, Chief Commercial, Digital & Tech Officer at Accor, described the partnership as a significant step in expanding the reach of ALL Accor beyond hotel stays, embedding it into everyday moments such as commuting and dining. The collaboration is designed to transform how customers engage with loyalty programmes by providing consistent value across multiple aspects of their daily routines.

Madhu Kannan, Chief Business Officer at Uber, highlighted the alignment between the two companies’ platforms, noting that Uber plays a central role in travel experiences through transportation and delivery services. He added that the partnership strengthens Uber’s efforts to build a comprehensive membership offering through its Uber One programme, delivering greater value and convenience to users.

The integration will allow members to earn ALL Accor loyalty points when using Uber services, including rides and food deliveries. These points can be redeemed across Accor’s global network of hotels, dining options, and experiences, as well as through its extensive partner ecosystem. The programme will also introduce reciprocal benefits, such as status upgrades for eligible members and extended trials for subscription services.

By embedding Uber’s services into the ALL Accor digital platform, the partnership aims to provide continuity throughout the travel experience—from airport transfers and local transportation to dining and delivery services. This approach enhances flexibility and convenience for both business and leisure travellers, bridging the gap between travel-related services and everyday lifestyle needs.

ABOUT ACCOR

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,800 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as lifestyle, with Ennismore. ALL Accor, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor’s mission is reflected in the Group’s purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

 

ABOUT ALL ACCOR

ALL Accor is a booking platform and loyalty programme embodying the Accor promise during and beyond the hotel stay. Through the ALL.com website and app, customers can access an unrivalled choice of stays from more than 45 Accor brands in 110 countries, always at the best price. The ALL Accor loyalty programme gives members access to a wide range of rewards, services and experiences, along with over 100 renowned partners. ALL Accor supports its members daily, enabling them to live their passions with over 7,000 events worldwide each year: local activities, chef masterclasses, major sports tournaments and the most eagerly awaited concerts. ALL Accor is the loyalty programme preferred by travellers.

 

ABOUT UBER

Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 15 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.

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